Why Australia’s start-up scene is getting social
Social enterprises are springing up from Melbourne to Mangalore. However, building a business with an altruistic aim can create some unique challenges. BY LEON GETTLER.
From tech newbie to industry advocate
Growing a tech start-up into a market leader is challenging, especially if you have a non-technical background. But through faith in her product, Maree Adshead succeeded. BY MICHELLE HAMMOND.
Five business rebrands that got lost in translation
Sydney start-up Wyngle has rebranded to avoid a negative reaction in the US. Alas, other rebrands haven't avoided confusing or upsetting consumers at home and abroad. BY OLIVER MILMAN.
Time to stop overlooking start-ups at handouts time
Start-ups are the future foundation of our national economy. So why do politicians completely ignore them when they look to help other businesses create wealth? BY MARC PESKETT.
Five top tips for handling negative media coverage
Has your start-up received a bad media write-up? If so, there are five things you must do to ensure a dire review or negative blog doesn't harm your business. BY MICHELLE HAMMOND.
Women in Business
Start-up Profiles
![]() Soul VirginsSoul Virgins is known for creating sophisticated non-alcoholic drinks with fruit concentrates and natural flavours. |
Start-up Idea
![]() Offline travel app puts little-known destinations on the mapAn app called Triposo describes itself as the perfect app for travelers, with in-depth destination guides for “not just Paris, but also Palembang, Porto and Pula”. |
News
Taskmaster
Mentors

Franz Madlener
What tips do you have on staying motivated?
To give you a definitive answer, I’d need to write a book. That being said, there are a few key tips I can share.
Craig Yeung
Is there a template I should follow when it comes to drawing up non-disclosure agreements?
If you don’t do your homework, signing an NDA can end in disaster. Here are some critical points to look at.Craig Hodges
How do I send direct messages on Twitter to my customers without spamming them?
The essential thing to remember is that social networks exist based on relationships of trust.Philip Alexander
Are there any issues with having an interstate investor?
Cloud computing has made interstate business partnerships technologically possible. However, you need to be careful when managing the human side of your relationship.
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Startup TV
watch and learn
How Facebook became the world's biggest social network
Facebook has hit stock exchange with the biggest tech floatation ever. But how did the social network get so big – and can it possibly get any bigger?
Previously
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Startup Weekend Sydney: What you missed
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The Forbes start-up roundtable
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The Finalists Interview
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What if Facebook arrived in the 1990s?
Top 5 Most Read
Events
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Recruiting and Managing Top Talent
A good team all working with focus to achieve a startup's mission can make or break a start up. Finding, recruiting and managing top talent are core skills for...
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Nailing the Pitch
You have spent many months building out your product, testing your MVP and refining your marketing funnels, now it's time to take this bad boy to the next...
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Introduction to Mobile Marketing
Got a great idea for a mobile app that will revolutionize the way people find the best Mexican restaurants nearest to them? Have you hacked the next angry...
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Getting Your Startup in Top Tier Tech News
Getting your product in front of users as cost effectively as possible is essential for start ups and the right article in the right top tier tech publication...
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How to Build a Mobile App
Whether you're a business person responsible for figuring out your mobile strategy or a developer looking for an overview of mobile based development options...



















