Ahead of the curve
Starting up a gym used to involve hauling in heavy weights to satisfy a muscle-bound customer base. But new fitness trends could open the way for a new kind of a business.
According to reports this week, Australia is in the grip of a Zumba craze, with more than 3,000 instructors of the Latin-inspired dance workout now employed across the country.
Around 7.5 million people across 105 countries have embraced Zumba on a regular basis in an attempt to shed the kilos while appearing as coordinated as possible.
The popularity of the workout shows that Australians are open to new ways of working out and aren’t stuck in the rut of treadmills and weights.
Why not exploit the Zumba craze by opening a dance-themed workout studio or, better still, try to predict the next big thing to hit gyms to ensure you are ahead of the curve?