3:00AM | Wednesday, 12 March 2014 | By Taskmaster Are you trying to pick a name for your business? Looking for something really unique? Old Taskmaster suggests it’s time to buy a vowel.
3:00AM | Tuesday, 11 March 2014 | By Taskmaster The other day, Old Taskmaster watched a video interview with Boost Juice and Retail Zoo founder Janine Allis. In the video, Allis reveals a marketing tactic with bite.
3:17PM | Monday, 10 March 2014 | By Taskmaster Last time, the Taskmaster revealed the awesome power of the Octagon of Opportunity. Of course, that’s not the only con you need to keep an ear out for.
3:42PM | Friday, 7 March 2014 | By Taskmaster When it comes to reading materials, there are some perennial favourites for entrepreneurs. And at the top of the list has to be the humble motivational self-help book.
3:59PM | Thursday, 6 March 2014 | By Taskmaster The Taskmaster has turned up to work – in a suspiciously happy mood. What could trigger such a turn of events?
3:00AM | Wednesday, 5 March 2014 | By Taskmaster Old Taskmaster recounts the tale of Goldilocks, a young consumer from a key demographic, and the business lessons she learnt from three sales bears.
3:00AM | Tuesday, 4 March 2014 | By Taskmaster The razor-and-blades pricing model can allow you to subsidise the cost of products to your customer – while guaranteeing your business a healthy profit. Here’s how to implement it.
3:31PM | Monday, 3 March 2014 | By Taskmaster Over the weekend, Old Taskmaster was dragged along to a family barbecue. The evening contained a valuable lesson about content marketing.
2:55PM | Friday, 28 February 2014 | By Taskmaster A smartphone is not a PC. Likewise, a tablet is not a PC. It should be blindingly obvious, but so many designers just don’t get it.
2:56PM | Thursday, 27 February 2014 | By Taskmaster Many moons ago, your humble correspondent had a colleague who enjoyed making factually dubious claims. It ended in a very chilli predicament.