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January 2013

Insiders and the mainstream: How knowledgeable are your customers?

12:40PM | Tuesday, 18 December 2012 | By Taskmaster Most industries have two distinct groups of customers. Understanding which group your customers come from is critical to many key business decisions.

Hot desks, cold pies and chocolate bars

12:40PM | Tuesday, 18 December 2012 | By Taskmaster Hot desking has become a popular management trend in recent times. However, as Old Taskmaster discovered, the practice mightn’t be as effective as some of its proponents claim.

An inconvenient seat

12:40PM | Tuesday, 18 December 2012 | By Taskmaster As long time readers will know, there have recently been some renovations at Taskmaster Towers. Of course, this has raised a tricky dilemma: Who sits where?

Publicity stunts and the inevitable 10th caller through

12:40PM | Tuesday, 18 December 2012 | By Taskmaster Is any publicity really good publicity? Old Taskmaster finds some marketing inspiration from a talkback radio shock jock.

Improve your brand awareness in 2013

12:40PM | Tuesday, 18 December 2012 | By Taskmaster Are you obsessed with sales KPIs? If so, it might be worth using a different metric to measure your marketing success.

Christmas chaos on social media

12:40PM | Tuesday, 18 December 2012 | By Taskmaster Christmas and New Year’s Day have come and gone. However, when it comes to festive season social media, Old Taskmaster is still outraged!

December 2012

Get around to it in 2013

1:02AM | Monday, 7 January 2013 | By Taskmaster Well, here we are, knocking down the door of 2013. But before the fireworks, there's one final thing you need to prepare.

Do a personal end-of-year review

1:02AM | Monday, 7 January 2013 | By Taskmaster Are you in the middle of your end-of-year reviews? If so, there is one person whose performance you can’t afford to overlook.

A Taskmaster Christmas carol

1:02AM | Monday, 7 January 2013 | By Taskmaster Old Taskmaster can’t stand the crass commercialisation of Charles Dickens’ novels. So it came as quite a shock when three ghosts came bearing start-up lessons.

Thinking of starting up? Here’s a New Year’s resolution for you

1:02AM | Monday, 7 January 2013 | By Taskmaster Are you looking into starting your first business? If so, it’s time to make a New Year’s resolution.
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