Advice

Do I need to hire a PR agency?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford Once you’ve decided what type of PR your business needs, then you can make a decision about whether you need to hire a PR agency to handle your business, or hire someone in-house.

How do I go about getting coverage in the media?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford Whenever you have a news story you believe to be worthy of publication, you’ll need to write up a press release. You can do this with the help of a PR consultant or agency, or you can learn how to write them yourself by viewing some examples.

What kind of PR do I want for my business?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford The type of PR you want for your business depends greatly on the industry in which you’re operating. Like marketing, you need to know your audience extremely well and use PR to target those demographics.

What makes a good email marketing campaign?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford Email marketing is one of the cheapest and fastest forms of advertising available for start-ups, so it’s no wonder more businesses are looking to this rapid and effective platform.

How do I ensure my business is found online?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford It’s all well and good telling customers your business has a website, but much of your traffic will come from random users searching for a topic on Google or another search engine.

How can I market my business online?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford Your website is a key part of your online marketing plan. You won’t be able to start marketing online if you don’t have a “hub” to which you can direct users and potential customers.

Why is online marketing important?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford Simply operating online isn’t enough to keep your business afloat. You need to market your business online through a dedicated website, visual advertising and SEO.

How do I make my workplace accessible to everyone?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford In order to comply with Australian regulations, your workplace should adhere to the standards set out by the Australian Government’s JobAccess website

How do I ensure a safe workplace for my staff?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford Be sure your employees are all trained in OH&S procedures and are familiar with your company’s policies.

What are my health and safety obligations?

8:45AM | Tuesday, 31 August 2010 | By Patrick Stafford Your health and safety obligations will differ depending on your state, but employers are all obligated to provide the following: