Go on a scouting trip

The Taskmaster says think about expanding your business

The Taskmaster says think about expanding your businessIf you were going to expand your start-up geographically, which market would you target?


Would you look to the resource rich states of Western Australia and Queensland? Or is there an underserved regional market that is ripe for the picking? Or do you already have a customer base in one city that could easily be expanded?


These are the questions you should answer before you head off on a scouting trip to look for your next big market. You’ll be talking to industry groups in that area, active and potential customers, suppliers and perhaps even local government officials.


Your mission will to be try and decide whether this is the right spot for you to grow into, and when.


Now, I realise that you are probably having enough fun getting your start-up off the ground in one area and are far too busy to think about growing into another.


That may be so, but eventually your business is going to be looking for ways to expand, and it is the prepared entrepreneur who is ready to take the business to the next level.


Heck, you might even learn that you’ve started up in the wrong place, and need to move.


Get it done – today!

Since 2010 StartupSmart has been Australia’s no.1 publication for the startup community and those interested in the startup movement globally. Publishing news, information and advice daily, and placing itself squarely at the centre of the government’s national innovation agenda, StartupSmart is a leading participant in the momentum that surrounds the world’s focus on technology, creativity and entrepreneurialism.