Sweeten your sales

The Taskmaster says make it taste sweet!

The Taskmaster says make it taste sweet!It won’t surprise you to learn that the Taskmaster only dines at Australia’s finest restaurants. Crisp tablecloths, polished silverware, snooty waiters – that’s the life for me.



But there is a little trick I have learned from these establishments that I want to share with you – I call it, the bill sweetener.


No doubt you’ve seen it. You’ve just paid for a delightful meal with some overpriced wines, the waiter brings you your credit card receipt and there is a delightful little chocolate on the tray. You know you shouldn’t eat it, but you just can’t help yourself. You walk out the door with a smile on your dial.


So how could this trick work in your business?


If you are on online retailer, a cheap little gift or a handwritten thank you note with the delivery is a great idea.


If you are service-based business, a voucher or small credit to encourage the next purchase works well.


If you physical retailer, the voucher can work well, or a small add on (such as bookmark if you sell books).


The key is finding something that makes you stick in your customers’ minds.


Get it done – today!

Since 2010 StartupSmart has been Australia’s no.1 publication for the startup community and those interested in the startup movement globally. Publishing news, information and advice daily, and placing itself squarely at the centre of the government’s national innovation agenda, StartupSmart is a leading participant in the momentum that surrounds the world’s focus on technology, creativity and entrepreneurialism.