The Lean Startup way to survive when your business goes bust


In this seven-minute animation by Storyboard It’s Better, Chris Pothaar unpacks what it takes to build a great startup even after a promising idea goes bust and you fail in the public spotlight.

Reading out of The Lean Startup by Eric Ries, Pothaar explains the five fundamental steps to building and managing startups through all its ups and downs.

“Most people think of process and management as boring and dull where startups are dynamic and exciting,” Pothaar narrates.

“But what is actually exciting is to see startups succeed and change the world.”

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Dinushi Dias is a journalist at StartupSmart and multimedia content producer. When she’s out of the office, she works on social projects with her We Love It Productions family and buddying filmmakers.