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Insight from an online retailer: Laughter helps

Friday, 30 October 2015 

How creating a character around your brand gains customers

Before launching his wine spritzer business SOFI Spritz, Tom Maclean visited Italy and was struck by the different drinking culture to Australia. The entrepreneur was inspired by the outdoor piazzas spilling with people enjoying aperitivos.

Maclean came back to Australia and wanted to translate that classic Italian recipe into a modern Australian setting, and SOFI was born.

In this SmartCompany and StartupSmart video, brought to you by Australia Post, Maclean shares the story of his online retail success and the valuable lessons he has learnt.