Bruce McKern

Bruce McKern is a researcher, educator and corporate advisor on innovation, strategy & international business. He is a visiting professor of International Business, China Europe International Business School, Shanghai, honorary professor of International Business, University of Sydney Business School and adviser to the Maritime Silk Road Society in Hong Kong.

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Three marketing lessons from Simon Sinek’s TED Talk ‘Start With Why’

In his famous TED Talk, author Simon Sinek delves into the motivation behind every successful person and business, a useful leadership model for how...
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