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Mark McDonald

Mark McDonald is the co-founder and co-CEO of Appster, a leading mobile app and product development company with offices in Melbourne and San Francisco. He writes for StartupSmart about entrepreneurship, growing a startup and personal branding.
Business planning

Why most startup interviewing is broken and how to make sure you hire the...

Mark McDonald -
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Microphone on a stage
Growth

Why product evangelists are crucial for a startup’s success and how to get them

Mark McDonald -
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Business planning

Ten tools all startup founders should use to build their MVP

Mark McDonald -
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automation
Business planning

Why you should avoid shortcuts and automation when building a startup

Mark McDonald -
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Leadership

Mentors can make or break a startup: Five tips for building a strong advisory...

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Growth

How to attract and sign that big business partner

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Growth

Five tips for growing your startup across different cultures

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Richard Branson
Leadership

The three qualities all successful entrepreneurs have in common

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Sales and marketing

The importance of using customer data in B2B marketing

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Sales and marketing

Why your startup should consider offline advertising

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Since 2010 StartupSmart has been Australia’s no.1 publication for the startup community and those interested in the startup movement globally. Publishing news, information and advice daily, and placing itself squarely at the centre of the government’s national innovation agenda, StartupSmart is a leading participant in the momentum that surrounds the world’s focus on technology, creativity and entrepreneurialism.
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