Aussie in the Big Apple

Aussie in the Big Apple
Michael Giles is the founder/CEO of Roboinvest, a tech start-up.  Michael, an Australian, is based in New York. He tweets @harland.

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Five business rebrands that got lost in translation

Sydney start-up Wyngle has rebranded to avoid a negative reaction in the US. Alas, other rebrands haven't avoided confusing or upsetting consumers at home and abroad. BY OLIVER MILMAN.

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Time to stop overlooking start-ups at handouts time

Start-ups are the future foundation of our national economy. So why do politicians completely ignore them when they look to help other businesses create wealth? BY MARC PESKETT.

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Five top tips for handling negative media coverage

Has your start-up received a bad media write-up? If so, there are five things you must do to ensure a dire review or negative blog doesn't harm your business. BY MICHELLE HAMMOND.

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Seven key ways to create iron self-discipline

If you run a business from home or work alone, it can be difficult to avoid distraction. Here are the seven keys to sharpening your focus and making sure you stay motivated. BY NINA HENDY.

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How I learnt to find the right stockists

A premium brand can be damaged beyond repair by being sold alongside cheap imports. It’s a lesson SanCerre founder Sarah Wilkinson knows all too well. BY MICHELLE HAMMOND.


Home-based start-ups

Are WAHMs on the bottom rung of the business world?
Work at home mums make a major contribution to the Australian economy. So is it because of ignorance or arrogance that we don’t get the recognition we deserve? BY CAS McCULLOUGH.

Start-up Profiles

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Deputy.com

Many start-ups still rely on pen and paper for work schedules. But where others saw a time consuming chore, Ashik Ahmed noticed a golden business opportunity.

Start-up Idea

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Live streaming service brings gigs to your lounge room

A new service called PlayFi Live allows artists to sell virtual tickets to gigs and stream concerts to fans. It is one of many new business opportunities created by video and broadband.

News

A local Etsy expert has offered her key tips to start-ups looking to use Etsy as a selling platform, after it was revealed the Brooklyn-based online retailer is opening a showroom in Melbourne.
Prospective franchisees could be set for a rise in smaller retail units, after hairdressing franchise chain Just Cuts unveiled a kiosk concept at a Melbourne shopping centre.
British entrepreneur Sir Richard Branson appears to be on a start-up investment spree, sinking funds into four small start-ups, including Codoc, following his backing of Square, Path and Tumblr.
Start-up accelerator Foundry has unveiled its first co-founded business – ProductionParty.com, a crowdsourcing platform for video production.
Employers look set for a battle over staff flexibility following a new union report that claims that workers’ jobs are now far more insecure than they used to be.

Taskmaster

Answer some Twitter questions
People ask questions all the time on Twitter. If you help even one person a day, you’ll quickly get a reputation as an expert in your field.

Tech Tricks

Associate file types with specific programs
Sometimes when you try to open a file, your computer will be set to use the wrong program by default. There is a simple way to fix this problem.

Mentors

Craig Hodges

How do I send direct messages on Twitter to my customers without spamming them?


The essential thing to remember is that social networks exist based on relationships of trust.


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Startup TV

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Startup Weekend Sydney: What you missed


The Startup Weekend Sydney team have put together a terrific video of their event. If you weren’t there, this is what you missed.

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Startup Weekend Sydney: What you missed

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Events


  • Recruiting and Managing Top Talent
    A good team all working with focus to achieve a startup's mission can make or break a start up. Finding, recruiting and managing top talent are core skills for...

  • Nailing the Pitch
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  • Introduction to Mobile Marketing
    Got a great idea for a mobile app that will revolutionize the way people find the best Mexican restaurants nearest to them? Have you hacked the next angry...

  • Getting Your Startup in Top Tier Tech News
    Getting your product in front of users as cost effectively as possible is essential for start ups and the right article in the right top tier tech publication...

  • How to Build a Mobile App
    Whether you're a business person responsible for figuring out your mobile strategy or a developer looking for an overview of mobile based development options...

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