Small businesses traditionally spend thousands on 20th century marketing techniques. However, in the online age, there are more effective ways of promoting your business.
This election campaign, micro businesses have unfortunately been overlooked by both major parties. However, come polling day, it’s important to make our voice heard.
Pushing people to buy your products over social media tends to backfire. Here are three social media mistakes pushy salespeople make.
Are you attracting the right people to your business page on Facebook? If you seem to have a steady stream of “likes” while your page falls flat, here are five strategies you should try.
Knowing the reason why you’re getting into business is a powerful motivating factor. It’s time to examine some common motivators for starting a business.
Many businesses either have a business plan that’s gathering dust, or don’t have one at all. Thankfully, retrofitting a nuts-and-bolts structure to your business is easier than you might think.
Integrating your social media accounts with your website can be confusing. However, there is a tool that makes integration easy – here’s how to use it.
A falling Google ranking is the stuff of nightmares for many entrepreneurs, while SEO can be frightening for the uninitiated. However, this bogeyman is a lot less scary if you understand the basics.
You don’t need to have super powers to be adequately compensated for your home-based business. The real challenge is to stand out from the crowd.
Are you looking to get more people to like your start-up’s Facebook page? If so, here are three tips that can help you out.
On International Women’s Day, it is important to celebrate your achievements as a Work At Home Mum. BY CAS McCULLOUGH.
Got problem clients or no clients? Here’s what you might be missing. By CAS McCULLOUGH.
As the old saying goes, time is money – especially if you work from home. So here are four tips to help make sure you don’t waste either by going to business networking events that aren’t effective. By CAS McCULLOUGH.
Affiliate programs are a great way to earn some extra money when you’re a busy mum who works from home. Here are 10 tips to get your started. BY CAS McCULLOUGH.
Are poor sales getting you down? There are a few ways you can give your marketing strategy a boost. BY CAS McCULLOUGH.
“The money’s in your list” is an old expression in marketing. But how do you go about monetising your marketing list? BY CAS McCULLOUGH.
With many business coaches out there, it can be difficult to choose the right one for you. Here are three lessons I’ve learnt about working with business mentors this year. BY CAS McCULLOUGH.
Establishing a home-based business allows for a more flexible lifestyle, but it can also mean working around your family. Here are some ways you can manage the challenge. By CAS McCULLOUGH.
I’ve always been a goal orientated person. However, becoming a work at home mum taught me some valuable lessons about the goals that are truly worth pursuing. BY CAS McCULLOUGH.
Recently, a graphic designer lost me as a customer due to her poor communications skills. What message are you sending to your potential customers? BY CAS McCULLOUGH.