Mentors
MENTOR A-Z
- a
- Adam Ferrier
- Adam Franklin
- Amanda Gome
- Amanda Jesnoewski
- Amanda Watts
- b
- Bella Katz
- Brad Callaughan
- Brad Lindenberg
- Business Book Club
- c
- Cas McCullough
-
Cas McCullough
Cas McCullough is known for empowering micro businesses to ditch the sales pitch and attract and serve their ideal clients through powerful content. In 2012, Cas founded Content Marketing Cardiology and has quickly garnered international attention after being shortlisted as one of the top 24 social media bloggers in the world, in Social Media Examiner's 2013 Top Social Media blogs competition and one of the top 25 small business bloggers in the Telstra Smarter Business blog awards. Cas also runs the 15,500+ micro business network, supportawahp.com and her local Brisbane-based social enterprise mumatopia.com, an initiative to promote mothers' wellbeing.
- Colin Benjamin
- Craig Hodges
- Craig Yeung
- d
- David Trewern
- Dean Ramler
- Debra Templar
- Dion Appel
- f
- Franz Madlener
- Fred Schebesta
- g
- Gillian Franklin
- Graeme McCormack
- Greg Hayes
- j
- Jacqueline Lehmann
- James Omond
- Jane Shelton
- Jason Rose
- Jo Burston
- Jonathan Weinstock
- Julia Bickerstaff
- k
- Ken Phillips
- l
- Lauren Ridgway
- Linnet Hunter
- m
- Marc Peskett
- Marcia Griffin
- Mark Campbell
- Martin Nally
- Michael Folmer Hansen
- Michael Fox
- Michael Giles
- Michael Halligan
- n
- Ned Dwyer
- Nick Crocker
- Nicole Kersh
- o
- Orsi Parkanyi
- p
- Paul Clements
- Paul Page
- Philip Alexander
- Phil Weinman
- r
- Rebekah Campbell
- Rene Sugo
- Reuben Buchanan
- Robert Krigsman
- s
- Sahil Merchant
- Scott Robinson
- Simon Foster
- Simon Harris
- Steve Kingston
- Steve Torso
- Steve Wright
- t
- Greg Ferrett
- Tom O'Toole
- Tony Faure
- Tony Glenning
- u
- John Russell
- v
- Vicki Crowe
- w
- Walid El-Khoury
- Weekend Reads
- William Willems
- y
- Yvonne Adele
Latest
Why your ‘why’ matters when you start-up a business
Knowing the reason why you’re getting into business is a powerful motivating factor. It’s time to examine some common motivators for starting a business.
Have an action plan, not just a business plan
Many businesses either have a business plan that’s gathering dust, or don’t have one at all. Thankfully, retrofitting a nuts-and-bolts structure to your business is easier than you might think.
How Facebook helps your business Like its genuine fans
Integrating your social media accounts with your website can be confusing. However, there is a tool that makes integration easy – here’s how to use it.
Chasing the SEO bogeyman away
A falling Google ranking is the stuff of nightmares for many entrepreneurs, while SEO can be frightening for the uninitiated. However, this bogeyman is a lot less scary if you understand the basics.
The secret ingredient to being paid what you’re worth as a WAHM!
You don’t need to have super powers to be adequately compensated for your home-based business. The real challenge is to stand out from the crowd.
How do you get more “likes” on Facebook?
Are you looking to get more people to like your start-up’s Facebook page? If so, here are three tips that can help you out.
WAHMs: Here’s to you on International Women’s Day
On International Women’s Day, it is important to celebrate your achievements as a Work At Home Mum. BY CAS McCULLOUGH.
Zero in on your ideal client
Got problem clients or no clients? Here’s what you might be missing. By CAS McCULLOUGH.
How to find the right networking groups for your home-based business
As the old saying goes, time is money – especially if you work from home. So here are four tips to help make sure you don’t waste either by going to business networking events that aren’t effective. By CAS McCULLOUGH.
10 affiliate marketing tips for work at home mums
Affiliate programs are a great way to earn some extra money when you’re a busy mum who works from home. Here are 10 tips to get your started. BY CAS McCULLOUGH.
Why micro businesses need to rethink marketing
Are poor sales getting you down? There are a few ways you can give your marketing strategy a boost. BY CAS McCULLOUGH.
The relationship is in your list
“The money’s in your list” is an old expression in marketing. But how do you go about monetising your marketing list? BY CAS McCULLOUGH.
Investing in yourself to grow your business
With many business coaches out there, it can be difficult to choose the right one for you. Here are three lessons I’ve learnt about working with business mentors this year. BY CAS McCULLOUGH.
How to work around your family when working from home
Establishing a home-based business allows for a more flexible lifestyle, but it can also mean working around your family. Here are some ways you can manage the challenge. By CAS McCULLOUGH.
Are happiness, success and freedom somewhere over the rainbow?
I’ve always been a goal orientated person. However, becoming a work at home mum taught me some valuable lessons about the goals that are truly worth pursuing. BY CAS McCULLOUGH.
Are you repelling business?
Recently, a graphic designer lost me as a customer due to her poor communications skills. What message are you sending to your potential customers? BY CAS McCULLOUGH.
How to kick start your Business Page on Facebook
If you’re just getting started with social media, building a following can feel daunting. Here are some hints to help you out on Facebook and Twitter. BY CAS McCULLOUGH.
When we work together, magic happens
A tiny minority within the otherwise amazingly supportive home business community act like they never left high school. Ultimately, it’s their loss. When we work together, magic happens. BY CAS McCULLOUGH.
Why not you?
Do you feel like you’re stuck working on a chain gang? As women and entrepreneurs, I say it’s time to aim higher in order to take control of our destiny. BY CAS McCULLOUGH.
Are potential customers giving you the cold shoulder?
Consumers are more savvy than ever before. If your sales pitch sounds like a sales pitch, potential consumers will give you the cold shoulder. BY CAS McCULLOUGH.
