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Dumb things people say to work-at-home mums

1:52PM | Thursday, 23 January 2014 | Cas McCullough

Last week I asked other work-at-home mums about the hurtful comments that have been thrown their way by well-meaning family, friends and partners. Here are some common examples – and what to do about them.

Still underestimating the power of your branded website? Read this…

10:30PM | Thursday, 17 October 2013 | Cas McCullough

Small businesses traditionally spend thousands on 20th century marketing techniques. However, in the online age, there are more effective ways of promoting your business.

Why are micro businesses undervalued?

9:20AM | Friday, 6 September 2013 | Cas McCullough

This election campaign, micro businesses have unfortunately been overlooked by both major parties. However, come polling day, it’s important to make our voice heard.

Why you don’t need to sell on social media

8:42PM | Friday, 23 August 2013 | Cas McCullough

Pushing people to buy your products over social media tends to backfire. Here are three social media mistakes pushy salespeople make.

Five simple strategies to attract the right people to your business on Facebook

7:46PM | Thursday, 18 July 2013 | Cas McCullough

Are you attracting the right people to your business page on Facebook? If you seem to have a steady stream of “likes” while your page falls flat, here are five strategies you should try.

Why your ‘why’ matters when you start-up a business

6:21PM | Thursday, 13 June 2013 | Cas McCullough

Knowing the reason why you’re getting into business is a powerful motivating factor. It’s time to examine some common motivators for starting a business.

Have an action plan, not just a business plan

5:59PM | Thursday, 30 May 2013 | Cas McCullough

Many businesses either have a business plan that’s gathering dust, or don’t have one at all. Thankfully, retrofitting a nuts-and-bolts structure to your business is easier than you might think.

How Facebook helps your business Like its genuine fans

5:34PM | Tuesday, 21 May 2013 | Cas McCullough

Integrating your social media accounts with your website can be confusing. However, there is a tool that makes integration easy – here’s how to use it.

Chasing the SEO bogeyman away

5:50PM | Thursday, 2 May 2013 | Cas McCullough

A falling Google ranking is the stuff of nightmares for many entrepreneurs, while SEO can be frightening for the uninitiated. However, this bogeyman is a lot less scary if you understand the basics.

The secret ingredient to being paid what you’re worth as a WAHM!

4:32PM | Thursday, 18 April 2013 | Cas McCullough

You don’t need to have super powers to be adequately compensated for your home-based business. The real challenge is to stand out from the crowd.

How do you get more “likes” on Facebook?

4:10PM | Friday, 5 April 2013 | Cas McCullough

Are you looking to get more people to like your start-up’s Facebook page? If so, here are three tips that can help you out.

WAHMs: Here’s to you on International Women’s Day

3:18PM | Thursday, 7 March 2013 | Cas McCullough

On International Women’s Day, it is important to celebrate your achievements as a Work At Home Mum. BY CAS McCULLOUGH.

Zero in on your ideal client

2:43PM | Thursday, 21 February 2013 | Cas McCullough

Got problem clients or no clients? Here’s what you might be missing. By CAS McCULLOUGH.

How to find the right networking groups for your home-based business

2:14PM | Friday, 1 February 2013 | Cas McCullough

As the old saying goes, time is money – especially if you work from home. So here are four tips to help make sure you don’t waste either by going to business networking events that aren’t effective. By CAS McCULLOUGH.

10 affiliate marketing tips for work at home mums

3:09PM | Thursday, 8 March 2012 | Cas McCullough

Affiliate programs are a great way to earn some extra money when you’re a busy mum who works from home. Here are 10 tips to get your started. BY CAS McCULLOUGH.

Why micro businesses need to rethink marketing

11:00PM | Thursday, 29 November 2012 | Cas McCullough

Are poor sales getting you down? There are a few ways you can give your marketing strategy a boost. BY CAS McCULLOUGH.

The relationship is in your list

11:14PM | Thursday, 15 November 2012 | Cas McCullough

“The money’s in your list” is an old expression in marketing. But how do you go about monetising your marketing list? BY CAS McCULLOUGH.

Investing in yourself to grow your business

11:32PM | Thursday, 1 November 2012 | Cas McCullough

With many business coaches out there, it can be difficult to choose the right one for you. Here are three lessons I’ve learnt about working with business mentors this year. BY CAS McCULLOUGH.

How to work around your family when working from home

10:12PM | Thursday, 18 October 2012 | Cas McCullough

Establishing a home-based business allows for a more flexible lifestyle, but it can also mean working around your family. Here are some ways you can manage the challenge. By CAS McCULLOUGH.

Are happiness, success and freedom somewhere over the rainbow?

10:55PM | Friday, 5 October 2012 | Cas McCullough

I’ve always been a goal orientated person. However, becoming a work at home mum taught me some valuable lessons about the goals that are truly worth pursuing. BY CAS McCULLOUGH.

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