Managing the web of your eCommerce relationships

6:54PM | Wednesday, 20 June 2012 | Polly McGee

These days, websites and content management systems are critical business tools. Even if you outsource their management, it is essential that you ultimately remain in control. BY POLLY McGEE.

Social networks are not just for big business

6:20PM | Wednesday, 6 June 2012 | Polly McGee

Too many mumpreneurs are holding off from using LinkedIn and Twitter. But the simple fact is you don’t need to be a big corporation to make these social networks work for you. BY POLLY McGEE.

You are The Voice of brand authenticity

5:59PM | Wednesday, 23 May 2012 | Polly McGee

Reality TV show singers have long ago learnt to “keep it real”. Now it’s time for mumpreneurs to do the same. BY POLLY MCGEE.

The Art of Conversational Negotiation

5:00AM | Wednesday, 9 May 2012 | Polly McGee

The average mum uses a range of techniques to negotiate outcomes from her fierce, clever and emotionally manipulative adversaries – also known as the kids. BY POLLY McGEE.

How to avoid being a typical mumpreneur

4:14PM | Wednesday, 11 April 2012 | Polly McGee

If you want to be a successful mumpreneur, there are five phrases that must never cross your lips. Ever. BY POLLY McGEE.

Risking it all

3:33AM | Wednesday, 28 March 2012 | Polly McGee

I recently spoke to a potential mumpreneur named Rachel about whether her dream café would turn into a nightmare. Here are some key points we looked at. BY POLLY McGEE.

Five actions steps to avoid feeling overwhelmed

3:46PM | Wednesday, 14 March 2012 | Polly McGee

Feeling overwhelmed can be debilitating. Thankfully, when it does, there are five action steps you can take to stay calm and in control. BY POLLY McGEE.

Make Haste Slowly

2:22AM | Wednesday, 29 February 2012 | Polly McGee

This week, three separate clients of mine are benefitting by changing their ideas about their start-up businesses. Here's how. BY POLLY McGEE.

What’s your price point?

2:01PM | Wednesday, 15 February 2012 | Polly McGee

While a competitive market may cause you to consider dropping your prices, it can be more effective simply offering your customers a little something extra. BY POLLY McGEE.

Mumpreneur case studies: Lust Have It

2:13PM | Wednesday, 1 February 2012 | Polly McGee

Lust Have It subtly describes the drive, determination and sense of fun owner Nicci Herrera brings to her online beauty box enterprise. BY POLLY McGEE.

Engage your start-up resolutions

1:46PM | Wednesday, 18 January 2012 | Polly McGee

Many people have decided that this is going to be the year they finally take the leap and create their dream start-up. The bigger question is: What do you do next? BY POLLY McGEE.

In case of emergency

1:00AM | Wednesday, 4 January 2012 | Polly McGee

If the worst-case scenario happened in your business, would you know what to do? BY POLLY MCGEE.

The 12 Days of Time Management

12:33AM | Thursday, 15 December 2011 | Polly McGee

As we approach the season for resolution and review, I’ve put together a start-up checklist for time management. BY POLLY McGEE.

Defining a value proposition

11:13PM | Wednesday, 30 November 2011 | Polly McGee

If you were asked what the value proposition of your product or service is, can you instantly, cleanly and simply lay it out? BY POLLY MCGEE.

Team Mumpreneur or Team Businesswoman?

11:35PM | Wednesday, 16 November 2011 | Polly McGee

What name do you use to define your family/work balance? Is the term mumpreneur a strong reflection of your identity or something that sits uncomfortably?

Should you pay a consultant for advice when starting up?

11:41PM | Wednesday, 2 November 2011 | Polly McGee

Money may be tight, but an external person can often see the flaws and risks that the love you have for your start-up has blinded you to. BY POLLY McGEE.

The “not-so-secret” secret

10:21PM | Wednesday, 19 October 2011 | Polly McGee

The secret to start-up sustainability and survival is that positive thinking must be balanced by an equally zealous embrace of risk management. BY POLLY MCGEE.

The zen of start-up optimism

10:23AM | Tuesday, 4 October 2011 | Polly McGee

With the heady smell of economic downturn and financial crises in the air there's not much start-up optimism about. Here are the reasons to be cheerful. BY POLLY McGEE.

The social media holy trinity #3: Facebook

9:11PM | Wednesday, 21 September 2011 | Polly McGee

Facebook is still the big kahuna of the social media triumvirate. Here are the basics of how mumpreneurs can utilise this great tool. BY POLLY MCGEE.

The social media holy trinity #2: Twitter

9:18PM | Wednesday, 7 September 2011 | Polly McGee

The mystery and power of the tweet is still a somewhat confusing area for many mumpreneurs. Here are some tips for unlocking this powerful medium.