Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?
While attracting and converting customers with content can yield a significant return on investment, not everyone gets it right.
How do you predict changes when there is no crystal ball in business? Here are five sources to watch and utilise.
When it comes to crafting winning marketing messages you can often find inspiration in the most unexpected places.
It’s the break up letter so many want to write. With so many changes, low reach and a push towards paid advertising, many people are fantasising about breaking up with their social media accounts.
To ensure your list autoresponders are effective, here are five questions you need to answer before your fingers touch the keyboard.
Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales?
When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations.
When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.
With limited time and shortened attention spans, it is becoming increasingly important to get to your point across quickly and concisely to make an impact with your audience.
With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it.
Here are five considerations to take into account when naming your new business, product or service.
The common mistakes people make when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid.
Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. Here are three ways to get you started.
Like it or loathe it intuition and having a “good feeling” about someone or something can greatly impact our business decisions and the purchase decisions of our customers and potential customers.
With so much action going on all the time, it can become almost impossible to focus on the task at hand. Here are three ways to gain more clarity in business.
We've all felt the frustration of staring at a blank computer screen or piece of paper when it needs to be full of ideas or content. Here are four tips to help you get started.
Every now and again you can have a work week that is daunting to say the least. Here are five tips to help you get through your work quickly and effectively.
You’re not backing up your website, emails or documents? Fail.
How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.