Here are five considerations to take into account when naming your new business, product or service.
The common mistakes people make when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid.
Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits. Here are three ways to get you started.
Like it or loathe it intuition and having a “good feeling” about someone or something can greatly impact our business decisions and the purchase decisions of our customers and potential customers.
With so much action going on all the time, it can become almost impossible to focus on the task at hand. Here are three ways to gain more clarity in business.
We've all felt the frustration of staring at a blank computer screen or piece of paper when it needs to be full of ideas or content. Here are four tips to help you get started.
Every now and again you can have a work week that is daunting to say the least. Here are five tips to help you get through your work quickly and effectively.
You’re not backing up your website, emails or documents? Fail.
How your customers and potential customers perceive your brand directly impacts your bottom line. Here are six questions to help you ensure your brand is more engaging and appealing.
In business, it can be easy to get distracted by what your competitors are doing. However, there are big advantages to leading a market rather than following it.
Taking an unplanned approach to marketing is the fastest way to blow your budget. Here are some tips for getting the right message to the right people, at the right time, on the right platform.
When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. Here are three good reasons you need to become a shameless self-promoter.
If you want to create a real competitive edge in your business, focusing on your customers is essential. So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you out.
The search for the 'holy grail' of information has to turn at some point into action and results.
One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. Here are three ways to drive your potential customers to act.
With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make your business. Here are some angles you can try.
Here are five ways you can establish credibility with your potential customers before you start talking about yourself.
Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.
Taxation can feel like an unmanageable burden for many sole traders. With the end of the financial year rapidly approaching, here’s how you need to start preparing.
Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.