With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make your business. Here are some angles you can try.
Here are five ways you can establish credibility with your potential customers before you start talking about yourself.
Time is a limited commodity, especially for sole traders. Here are six ways you can minimise the amount of time you spend on content marketing while still gaining all of benefits.
Taxation can feel like an unmanageable burden for many sole traders. With the end of the financial year rapidly approaching, here’s how you need to start preparing.
Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in. If it’s going to happen, you might as well make the most of it.
Everyday your customers are bombarded with hundreds of marketing messages and advertisements. In such a crowded marketplace, here are four ways to make sure you stand out.
From press releases to blog posts, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.
No matter how much you try to avoid mistakes, it’s almost inevitable you’ll make one in business sooner or later. Here are three key tips to help you recover your reputation when you drop the ball.
Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.
When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.
One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.
Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.
When you're working late nights and early mornings, you can end up tired, stressed and overwhelmed. Here are six key tips to help you avoid burnout and burning clients.
Testimonials and case studies can be incredibly powerful in persuading potential customers to buy. Here are four tips to help you get the kind of testimonials that will convert sales for you.
The words on your website can be the difference between a browser and a new customer. Here are seven key questions to ask when you write copy for your website.
Marketing is one of the most essential areas of business, yet it can also be one of the first areas to be sidelined when business gets busy. Here are 10 marketing tools and apps to help you streamline your marketing and make your life a little easier.
When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.
With Christmas just around the corner, chances are most of us are starting to wind our businesses down for at least a couple of weeks. Here are some tips to help you prepare your business for the holidays.
When it comes to increasing your sales and overall profitability, one of the best places to start is to increase your level of customer interaction. Here are five ways to do it.
Have you ever felt the frustration of finally making the time to sit down and write that blog or article you've been meaning to only to find that all of your ideas have dried up ? Here are five tips to help you out.