Here are three tips to help you turn your likers, followers, readers and connections into regular email subscribers.
When it comes to marketing, words are powerful. Here are seven “magic” words that can have a strong subconscious impact on your potential customers.
One of the fastest ways to make more sales is to get your existing customer base spending more with you. The way to do this is through reselling, upselling and cross-selling.
Stories are powerful. We remember stories more than we remember facts. Here are five questions that, once answered, will help you tell the story of your products and services and emotionally engage your target market.
When you're working late nights and early mornings, you can end up tired, stressed and overwhelmed. Here are six key tips to help you avoid burnout and burning clients.
Testimonials and case studies can be incredibly powerful in persuading potential customers to buy. Here are four tips to help you get the kind of testimonials that will convert sales for you.
The words on your website can be the difference between a browser and a new customer. Here are seven key questions to ask when you write copy for your website.
Marketing is one of the most essential areas of business, yet it can also be one of the first areas to be sidelined when business gets busy. Here are 10 marketing tools and apps to help you streamline your marketing and make your life a little easier.
When it comes to writing for the web, you need to be compelling and establish your value to customers quickly. Here are six mistakes businesses often make, and how you can avoid them.
With Christmas just around the corner, chances are most of us are starting to wind our businesses down for at least a couple of weeks. Here are some tips to help you prepare your business for the holidays.
When it comes to increasing your sales and overall profitability, one of the best places to start is to increase your level of customer interaction. Here are five ways to do it.
Have you ever felt the frustration of finally making the time to sit down and write that blog or article you've been meaning to only to find that all of your ideas have dried up ? Here are five tips to help you out.
Are you worried about a festive season sales slowdown? Here are four key tips to help you ensure your business has a Merry Christmas and a profitable New Year.
Especially for sole traders, money is not always the only way to judge your success in business. Here are five other ways to measure your professional achievements.
As the end of year approaches, it’s natural for business owners to start thinking about the year ahead. Here are four key questions you need to consider.
Relationships underpin every transaction in business. Here are seven tips to help you easily build rapport with your customers.
There is a strong connection between managing your task and your time. So here are four tips to help you achieve better task management, improving your time management as a result.
An unhappy customer can be incredibly damaging to your business and reputation. Here are five tips to help you defuse the situation and keep your reputation intact.
Procrastination can be a killer for home-based businesses. If you’re finding yourself putting things off, here are five tips to help you snap out of it.
Having the flu is never fun – let alone when you’re a sole trader. Here’s how to manage your workload when you’re feeling under the weather.