The Start-up Mindset

The Start-up Mindset
Jason Rose is co-founder and joint managing director of adboss.com.au – a website designed to help SMEs compare and save on their advertising.

He blogs on the lessons he has learnt and continues to learn about the necessary mindset to successfully run a start-up business.

  • Singing Your Praises

    Without naming names, I used to work with an ad guy who was amazingly successful.

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  • A thick and thin skin

    I recently went back to a blog that ran a story about my business around 12 months ago.

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  • Time to stand-up

    With the Melbourne International Comedy Festival wrapping up soon, I thought it might be worthwhile looking at what stand-up comedy can teach us about running a start-up.

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  • Warming up to cold calling

    It was amazing how many other pressing things I could find to do when it was time to start making cold calls. Suddenly, implementing that new seven-step system into my filing cabinet became positively urgent the second I pulled out that cold calling list.

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  • Strategy is overrated

    If you stroll through the business section of any bookshop, you will see title after title dedicated to business strategy. Flick through any of the books and you will see yet another guru arguing that their approach is the best to help you grow your business.

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  • Have a back-up plan

    I know this is going to fly in the face of all the advice you receive from the self-help and positive thinking gurus.

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  • My start-up date night

    A lot of couples go on pre-arranged date nights. They are times locked into their respective diaries that are reserved solely for a night together – dinner, a movie, a drink at a bar, whatever.

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  • Give yourself a fighting chance

    From the day we’re born, we are told that fighting is bad.

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  • Be yourself

    Being the start of a new year, I decided it was a good time to sit down and revisit my standard sales presentation.

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  • The parallels between tennis and start-ups

    I’m not a massive tennis fan, but with the Australian Open currently on in Melbourne, I thought it was worth exploring a great lesson tennis offers to anyone who is running a start-up.

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