Mentors
MENTOR A-Z
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- Adam Ferrier
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Adam Franklin
Adam Franklin is a social media speaker and marketing manager of Bluewire Media – a web strategy firm in Sydney and Brisbane. Feel free to download the Web Strategy Planning Template – it's one of many free tools available to you.
- Amanda Gome
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- Cas McCullough
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- Greg Ferrett
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Latest
Three key steps to creating in-house inbound marketing
One of the advantages of a growing workforce is to use it as part of your marketing strategy. Here’s a handy guide to activating your start-up’s social business potential.
Do you recognise these seven marketing sins?
From writing about your company instead of your customer to not including a call to action, here are seven common marketing mistakes you need to keep an eye out for.
The six step ‘exercise program’ for content marketing
Just like exercising or eating well, most of us are already sold on the benefits of content marketing and social media. But you need a proper plan to make it work for your business.
Have you made the move from blogger to content marketer?
Have you started blogging for your business? If so, it’s time for you to use your blog more efficiently – by becoming a content marketer.
Five steps to humanise your business
It might sound counter-intuitive, but one of the great things about the internet is it can help you add a human touch to your organisation. Here are five easy steps to help you to humanise your business online.
Inbound marketing 101 for start-ups
Are you new to the world of inbound marketing? Here’s a guide to get you up to speed on the basics. BY ADAM FRANKLIN.
Are you tempted to buy followers? Please don't
Buying Twitter followers or email mailing lists can seem like an easy way to build your social media presence. However, there are some very important reasons why you shouldn’t. BY ADAM FRANKLIN.
How to drive revenue through your blog
While blogs are a great way to engage your audience, how do you monetise them? Here are three key ways to earn an income off your start-up’s blog. BY ADAM FRANKLIN.
Nine things I've learnt from a website redesign
Recently, my company redesigned its website. Here are nine valuable lessons from the process. BY ADAM FRANKLIN.
How to attract Gen Y superstars
Having grown up with the web, Gen Ys can be a tremendous asset for your business. Here are some tips on how to hire and keep superstar Gen Ys. BY ADAM FRANKLIN.
Three web predictions for 2013
The new year is nearly here. In 2013, there will be three important web trends that will reshape how you do business. BY ADAM FRANKLIN.
Seven guiding principles to follow on the web
Navigating the constant changes of the online world can get confusing. However, no matter how much the internet changes, there are seven essential principles you need to follow. BY ADAM FRANKLIN.
A tactical guide to social media
As well as the social media services you use, a good social media strategy should include how often you use them. Here’s a tactical guide to how frequently you should engage with different social media forms. BY ADAM FRANKLIN.
Five handy web tools I can't live without
These days, cloud-based apps and web tools are essential productivity tools for small businesses. Here are five handy tools that can make your start-up more productive. BY ADAM FRANKLIN.
Is the email still the king of marketing?
With the proliferation of social media services such as Facebook, Twitter and LinkedIn, is email still relevant? The answer might surprise you. BY ADAM FRANKLIN.
Is blogging worth the effort?
Blogging is to your digital strategy what going to the gym is to your physical health. Sure, it can be tough staying motivated at first, but the long-term results make it worthwhile. BY ADAM FRANKLIN.
Seven sure-fire ways to ignite your content
If you want to create content that sparks interest, fires up comments and explodes on social media, you need to set yourself apart. Here are seven tips to help you create content that sets the online world afire. BY ADAM FRANKLIN.
Four key ways to get people beating a path to your website
Imagine the extra sales you could generate by getting a steady stream of visitors to your website. If you want to make it happen, here are four key areas your web strategy must focus on. BY ADAM FRANKLIN.
Three steps for nurturing people through your website funnel
Imagine your website is like a funnel. You need to capture interested people at the top, and turn them into loyal customers at the bottom. BY ADAM FRANKLIN.
A simple social media strategy for Twitter
Are you still trying to get your head around Twitter? If so, here’s a simple but effective attack plan to get you started. BY ADAM FRANKLIN.
