Mentors
MENTOR A-Z
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Adam Franklin
Adam Franklin is a social media speaker and marketing manager of Bluewire Media – a web strategy firm in Sydney and Brisbane. Feel free to download the Web Strategy Planning Template – it's one of many free tools available to you.
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Latest
Three web predictions for 2013
The new year is nearly here. In 2013, there will be three important web trends that will reshape how you do business. BY ADAM FRANKLIN.
Seven guiding principles to follow on the web
Navigating the constant changes of the online world can get confusing. However, no matter how much the internet changes, there are seven essential principles you need to follow. BY ADAM FRANKLIN.
A tactical guide to social media
As well as the social media services you use, a good social media strategy should include how often you use them. Here’s a tactical guide to how frequently you should engage with different social media forms. BY ADAM FRANKLIN.
Five handy web tools I can't live without
These days, cloud-based apps and web tools are essential productivity tools for small businesses. Here are five handy tools that can make your start-up more productive. BY ADAM FRANKLIN.
Is the email still the king of marketing?
With the proliferation of social media services such as Facebook, Twitter and LinkedIn, is email still relevant? The answer might surprise you. BY ADAM FRANKLIN.
Is blogging worth the effort?
Blogging is to your digital strategy what going to the gym is to your physical health. Sure, it can be tough staying motivated at first, but the long-term results make it worthwhile. BY ADAM FRANKLIN.
Seven sure-fire ways to ignite your content
If you want to create content that sparks interest, fires up comments and explodes on social media, you need to set yourself apart. Here are seven tips to help you create content that sets the online world afire. BY ADAM FRANKLIN.
Four key ways to get people beating a path to your website
Imagine the extra sales you could generate by getting a steady stream of visitors to your website. If you want to make it happen, here are four key areas your web strategy must focus on. BY ADAM FRANKLIN.
Three steps for nurturing people through your website funnel
Imagine your website is like a funnel. You need to capture interested people at the top, and turn them into loyal customers at the bottom. BY ADAM FRANKLIN.
A simple social media strategy for Twitter
Are you still trying to get your head around Twitter? If so, here’s a simple but effective attack plan to get you started. BY ADAM FRANKLIN.
