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Barkin’ Buddy takes social networking to new level

Tuesday, 2 August 2011 | By Michelle Hammond
Barkin' BuddyBarkin’ Buddy is a new social networking app that allows users to improve their dogs’ social lives, the latest concept from the Melbourne-based Radical Ideas Group.

 

Once downloaded, users simply create a pet profile, add a photo of their pooch and then begin creating their dog’s very own social network.

 

The app allows owners to build profiles, add buddies, locate dog-friendly locations and ultimately manage their pets’ relationships.

 

Radical Ideas CEO Alexander Bagg came up with the idea after recognising the disconnect between the number of dog owners worldwide and the advent of social networking.

 

“Being a dog owner, I felt there was a need to effectively combine the two,” Bagg says.

 

“Pet profile pages on other social platforms can only do so much in terms of actual functionality but with Barkin’ Buddy, the focus is on the pet and not the person.”

 

While these sorts of ideas are somewhat outlandish, and raise questions about how long they will last, there’s certainly a demand for apps that appeal to consumers via their pets, partners or children.