Business ideas

Westside Market NYC – Man Isle: Start-up Idea

Bloke basics make supermarket Man Isle a winner

By Michelle Hammond
Tuesday, 07 August 2012

start-up-idea-dude-foodMen will no longer have to drag their feet up and down supermarket shopping aisles searching for “manly” items – there’s now an aisle dedicated to the needs of every man.


Westside Market NYC has introduced its first Man Isle, stocked with bro basics such as chips, razors and charcoal.


Ian Joskowitz, chief operating officer of the supermarket, says he was inspired to create a space for guys after learning that men were taking to the supermarket more than ever before.


“Generally, the supermarket is set up for women and families… So we thought what can we do to tailor a section for men?” Joskowitz says.


Joskowitz rounded up some of his mates to make lists of a few of their favourite things to see if they could agree on the essential “guy goodies”. The lists were identical.


The specialty aisle has been so popular it had to be restocked three times in one day. Given the success of the Man Isle, why not make your own retail offering more male-friendly?

Did you like this article? 

Sign up to the StartupSmart Newsletter to receive a daily news wrap-up straight to your inbox AND a free eBook!

Invalid Input

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

Invalid Input

Follow us

StartupSmart on Twitter StartupSmart on Facebook StartupSmart on LinkedIn StartupSmart on Google+ StartupSmart on Youtube

Subscribe to StartupSmart RSS feeds

Sponsored Links

Our Partners

SmartSolo sign up

Private Media Publications



Crikey Blogs


Smart Company


Property Observer


Leading Company