Business ideas

Weotta, Facebook-inspired Social Planning: Start-up Idea

Facebook-inspired social planning service

By Michelle Hammond
Wednesday, 21 September 2011

PlannerThere’s a new online social planning service that aims to keep boredom at bay by giving its users the ideal activity at a moment’s notice.


Weotta, which has dubbed itself the “Pandora for your social life”, enables users to link their Facebook account to the service and then select a theme for their planned outing (business, dating, family, friends or solo) and a vibe (casual, classy, hip or touristy).


After fine-tuning the tone, users click the “generate plans” button and receive a customised possible itinerary featuring links to make restaurant reservations or purchase event tickets.


The service’s algorithm takes into account each user’s Facebook demographic data and their  previous Weotta picks so that its recommendations become increasingly more accurate.


Obviously, any business that is complementary to a major social network, such as Facebook or Twitter, is bound to do quite well, so this is something that could be worth exploring.

Share This page :

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

  • ING Direct and Westpac subsidiaries St George, Bank of Melbourne and BankSA push up variable...
  • Sydney's tight rental market eases during January
  • CBA announces interim profits of $3.6 billion but highlights drop in loan profit margins
  • Bankruptcy trustee lists ex-GP Noble boss Tony Morris’ former Palm Beach home as Morris faces...
  • Higher Saturday morning open for inspection turnout as estate agents hope the bucket overflows in...