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Getting social with video

Wednesday, 28 September 2011 | By Michelle Hammond
Kondoot video start-upAn Australian video sharing site has drawn hundreds of millions of users worldwide a month after its launch, indicating that there is huge interest in such sites.

 

Five University of Queensland graduates created social site Kondoot, which encourages networking via live video.

 

Kondoot users can chat live, post video comments and watch other users’ video channels.

 

“We’re not trying to be the next Facebook but if we can have a site that engages people that would be awesome,” co-creator Nathan Hoad says.

 

“The video calling and text chatting is there, and posting to profiles, but we add another dimension. It’s mostly about connecting people and video is just one way to do that.”

 

Kondoot allows users to broadcast streaming video from home or work live to the world.

 

Users from more than 100 countries have signed up, with most interest coming from the US.

 

The instant success of Kondoot suggests social media is not off limits to smaller players. Is there an opportunity to tap into another niche?