Technology

Lytro Camera, Light Field Technology; Start-up Idea

Lytro aims to make light work of start-up concept

By Michelle Hammond
Tuesday, 21 February 2012

start-up-idea-lytro Lytro is a US-based company that is looking to take light field technology from a scientific theory into a reality, creating a new camera that lets users take pictures “like never before”.

Unlike a conventional camera that captures a single plane of light, the Lytro camera captures the entire light field, which is all the light traveling in every direction in every point in space.

“Capture living pictures with the press of a single button. By instantly capturing complete light field data, the Lytro gives you capabilities you’ve never had in a regular camera,” it says.

“Since you’ll capture the color, intensity and direction of all the light, you can experience the first major light field capability – focusing after the fact.”

“Focusing after the fact means no auto-focus motor. No auto-focus motor means no shutter delay.”

“So capture the moment you meant to capture, not the one a shutter-delayed camera captured for you.”

Given our never-ending attempts to take the perfect picture, the Lytro camera is sure to be a standout, so why not take inspiration from the Lytro technology and create something similar?

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I think you have missed the most Important point here. Too often inventors think that Commercialisation is creating a bit of technology and selling it. Lytro could have followed so many others down this path trying to sell the IP to Canon, Nikon, Sony etc but instead has set out to prove the market will buy the utility embedded in the technology. That is what will bring the buyers or the table.

Paul Cheever, CEO, Australian Institute for Innovation , February 21, 2012