Michelle HammondFollow on twitter www.startupsmart.com.au
Lean start-up model gives ‘permission to give up very fast’, US investor claims
Famed US venture capitalist Marc Andreessen has taken aim at the ‘lean’ start-up model, claiming that it overlooks the importance of sales and marketing and gives entrepreneurs “permission to give up very fast”.
Andreessen, co-founder of venture capital firm Andreessen Horowitz, challenged the lean start-up model when he spoke to Eric Ries at a conference in San Francisco earlier this week.
Ries is the author of The Lean Startup, which aims to change the way companies are built by encouraging quick iteration and inexpensive prototyping of ideas.
Andreessen said while the lean start-up model is hugely popular, there are several ways entrepreneurs can misinterpret it.
However, Mick Liubinskas, founder of Sydney-based tech seed fund Pollenizer, which prides itself on its lean start-up principles, has offered rebuttals to each of Andreessen’s points.
Here’s what the two tech start-up heavy hitters have to say about going lean:
Not all start-ups can be lean start-ups
Andreessen: “I would serve this as a challenge for the lean start-up community, especially the ones with the really audacious goals,” he says.
“Sometimes they start audacious because otherwise the product will never get to market. The Macintosh – that product had to exist in its entirety for people to wrap their heads around it.
“I don’t think the lean start-up idea, as brilliant as it is, and as widely applicable as it is, should halt us from investing in these big ideas right out of the gate.”
Liubinskas: “It’s always lean to different degrees. [With regard to the Macintosh,] Apple does quite a good job in that they take the biggest risks, but they also have the biggest failures,” he says.
“Also, there are more tools around now. One part of starting up lean is the marketing available. Previously for me, if I wanted to test the market I had to build [something] and get it out there.
“I understand what he’s saying… But I think every start-up should aim to be as lean as they possibly can. The leaner you are, the faster your speed of learning.”
Don’t use the lean start-up model as an excuse to skimp on sales and marketing
Andreessen: “We see lean start-up methodology being used inappropriately as an excuse to not take sales and marketing seriously,” he says.
“Founders tell us that all that matters is product, and sales and marketing will happen automatically.”
Liubinskas: “I think that’s the complete opposite of what I see. The whole point of lean, for us, is to get in front of customers as soon as you can,” he says.
“You should be able to get in front of a customer within an hour – call up a customer and try to sell it to them or put it on a landing page and try to sell it to them.
“From our perspective, it has to reach the customer.”
Don’t develop a “fetish for failure”
Andreessen: “Taking the stigma out of failure is very exciting. But we see founders who give up too quickly. It’s permission to give up very fast,” he says.
“We joke around the office that the worst is the fetish for failure.
“You want to preserve the good of the idea when it comes to pivoting, but you don’t want people to be intentionally encouraged to fail.
“Maybe it’s time to add a bit more stigma. The entrepreneurs I admire, I admire the ones who pivot but I really admire the ones who have persisted.”
Liubinskas: “Bringing it here, some people are now using this [acceptance of failure] as an excuse to fail,” he says.
“Failure is okay as long as you keep going, do it fast and get somewhere. If you fail 50 times and don’t produce anything, you’ve learnt some big lessons.
“In Australia, we’re just getting comfortable with failure.”