Business planning

Anti-Cheating Ring – Brands Wearer’s Finger With “I’m Married”: Start-up Idea

Wedding ring points to marriage vows

By Michelle Hammond
Monday, 09 July 2012

start-up-idea-ringA wedding ring that brands the words “I’m married” onto the wearer’s finger has gone on sale for $550.


The strengthened titanium band features the words engraved on the inside that become etched onto the finger. The ring even comes with a lifetime guarantee.


The company behind the ring, sold on, said: “It means that when an attractive woman or man comes along… slipping your wedding ring off is not an option.”


The description reads: “With Arnold, Tiger and two-timing IMF guy in mind, we have created this wedding ring for people intent on cheating.”


The ring is more akin to a man’s design than a woman’s, presumably because the band needs to be wide enough to accommodate the words.


As divorce rates climb, anything that can ease the minds of suspicious spouses is sure to be a hit.


While the anti-cheating ring is a tad silly, it does suggest there is a growing demand for items that help to ensure long-lasting marital bliss.

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