As email has become a ubiquitous tool for the public, businesses have been able to take advantage of a low-cost, high-reach and easily measurable marketing medium.
With Australian venture capitalists unwilling, or unable, to back new ventures, Aussie start-ups are increasingly heading to the departure lounge in an attempt to secure funding.
Tech giants Google and Microsoft have offered new incentives to start-ups and small businesses in an attempt to increase the user numbers for their respective technologies.
Pricing a product or service can be tricky, particularly if it is new to the market. But as Calvin Ng and John Kolenda found out, you can’t afford to get it wrong.
Start-ups shouldn’t rely on crowdsourcing platforms to generate traffic, according to Melbourne-based start-up iLID, which is raising funds on Kickstarter for its iPhone-inspired product.
Sydney-based tech start-up Deputy.com is the only Asia-Pacific company that will compete in this year’s Amazon Web Services Start-up Challenge, with a global grand prize worth $100,000.
Two-thirds of eBay’s top 3,000 sellers say they’re confident this Christmas will be their busiest yet, according new research, amid an upward trend in retail sales.
The shift by SMEs and consumers to new technology has been underlined by separate figures that show the cloud computing market will generate revenues of $12 billion in Asia-Pacific by 2016, while mobile payments in Australia are set to quadruple this year.
Amazon unveiled its long-awaited tablet device overnight along with a complete refresh of its Kindle line-up and the introduction of new content services in a push that could make the company’s products a genuine competitor to the Apple iPad.
Retail giant Amazon has scheduled a press conference for Wednesday night in the US (Thursday AEST) where many analysts believe it will debut its long-awaited tablet device, which many believe could pose the first biggest threat to Apple’s iPad.
Google has purchased American restaurant review group Zagat, in a move that highlights the search engine giant's interest in user testimonials, as well as its considerable war chest for investing in small businesses.
Amazon has dodged Apple’s strict in-app rules by launching a browser-based version of its Kindle eBook application, with experts saying the move could prompt other companies to follow suit.
Cloud computing platform Amazon Web Services has launched its annual Start-up Challenge, inviting start-ups to compete for prizes worth up to $100,000.
The Reserve Bank of Australia Governor has warned that it’s unlikely that household spending will return to the “good old days” of pre-GFC levels.
Small businesses recently received a huge security wake-up call with the recent attack on local web hosting company Distribute IT.
Administrator Ferrier Hodgson will close another 16 Angus & Robertson company-owned stores within weeks, with many of the 47 franchise-owned stores tipped to go independent.
Video content is increasing the online activity of Australian consumers according to a new report that suggests start-ups need to ramp up multimedia efforts.
If you are part of the world’s super rich, you have little chance of being an eccentric, unknown recluse these days. Endless rich lists and the celebritification of the wealthy ensure your finances and personal life will be dissected by the media.
No doubt there were countless entrepreneurs glued to their computer screens this week when Apple chief executive Steve Jobs took to the stage to announce new software for the iPhone, iPad and Mac platforms.
App developers and analysts have praised Apple’s new software releases, welcoming the updates and features that will allow them to create new programs for a variety of platforms.