Latest
Bananas in Pyjamas among top 20 Facebook brand pages
3:51AM | Monday, 11 MarchStart-ups looking to build up their Facebook presence should look no further than Bananas in Pyjamas, which is one of Australia’s top 20 brand pages on Facebook, according to a new report.
How much should I allocate to online marketing?
11:29AM | Monday, 26 NovemberHow much of my budget, generally speaking, should I set aside for my online marketing budget?
Look for problems, not ideas: Y Combinator founder Paul Graham
3:34AM | Monday, 11 MarchY Combinator founder Paul Graham has outlined key ways for entrepreneurs to get inspired, encouraging them to look for problems rather than attempt to think of start-up ideas.
Five tips for increasing your word-of-mouth marketing
1:16AM | Wednesday, 9 JanuaryPeople only start talking about your business in a good way once you have developed trust, built a relationship, done something different, gone above and beyond for them or provided exceptional products and services, so it can often take time to build momentum and see results.
Ireland looks to lure Aussie start-up with incubator program
3:38AM | Monday, 11 MarchThe Irish Government is offering an Australian start-up the chance to participate in prestigious incubator program LaunchPad, after launching a venture capital fund for offshore companies.
MySpace raising $50 million to challenge Spotify, Pandora
3:39AM | Monday, 11 MarchMySpace, the former social networking monopoly and now a media experiment co-managed by film star Justin Timberlake, will attempt to raise $50 million to enter the music streaming business and compete against existing players Spotify and Pandora.
How I created and sold a start-up in 48 hours: MatesRates’ Vinko Grgic
3:41AM | Monday, 11 MarchSerial entrepreneur Vinko Grgic has sold the intellectual property of his latest start-up to GimmeQuotes, just hours after creating the venture at a Startup Weekend.
A tactical guide to social media
11:06PM | Sunday, 18 NovemberPeople often ask what is required in a tactical sense once you’ve outlined your social media strategy.
Sydney start-up Tapestry pockets $600,000 investment
3:47AM | Monday, 11 MarchSydney-based tech start-up Tapestry, which has created a social media platform suitable for older people, has snagged $600,000 in a funding round led by Sydney Angels, having already won two grants from Commercialisation Australia and a national iAward.
Australia’s best Facebook-using businesses revealed
11:38PM | Thursday, 15 NovemberAustralia has more than 12 million Facebook users, but when it comes to reaching them, a handful of businesses are doing far better than the rest.
The relationship is in your list
11:16AM | Thursday, 15 NovemberIf you’ve been in online marketing for a while you may have heard the expression “the money’s in your list.”
Naked Wines Australia raises $1 million via “angel” network
3:50AM | Monday, 11 MarchWine retailer Naked Wines has recruited more than 2,000 “angels”, who have raised $1 million to fund wine made by up-and-coming independent winemakers.
“Social timeline” offers crowdsourced dating advice
11:08AM | Wednesday, 14 NovemberMelbourne-based website WotWentWrong has launched a social timeline for people to seek crowdsourced dating and relationship advice, and record their relationship milestones.
Be a social media maverick and switch away from Facebook
11:55AM | Wednesday, 14 NovemberWhen it comes to basketball, Old Taskmaster isn’t a fan of the Dallas Mavericks. However, after reading this article, I’ve certainly become a fan of a maverick from Dallas.
Getting arty with sports design
11:05AM | Monday, 12 NovemberWhat happens when an artist and designer, who would rather be a full-time athlete, becomes frustrated with the lack of quality T-shirts available to sports enthusiasts?
Aussie app Budge launches with $1 million investment
3:56AM | Monday, 11 MarchAn app created in Melbourne that describes itself as a “micro-donation platform” has launched in Australia and the United States, having raised $1 million from investors including Seek co-founders Paul Bassat and Matt Rockman.
Gold Coast dad gets backing for One Direction app
3:00AM | Monday, 11 MarchA Gold Coast father is the unlikely creator of an app that tracks the whereabouts of British boy band One Direction, whose management has signed off on the app following a fight with Apple.
Five Aussie start-ups looking to crack Obama’s America
11:46AM | Thursday, 8 NovemberRegardless of the economic turmoil the US has undergone in the past four years, America remains a prized destination for many Australian entrepreneurs.
Five email marketing sins you need to avoid
11:02AM | Wednesday, 7 NovemberDespite widespread predictions over the death of email as a marketing tool for businesses, it appears that the upcoming Christmas shopping season is set to be heavily influenced by the contents of consumers’ inboxes.
Melbourne Cup: The overseas raiders hoping to storm the start-up business field
3:08AM | Monday, 11 MarchVeteran racehorse trainer Bart Cummings accused the Victoria Racing Club of “pandering to the internationals” for tomorrow’s Melbourne Cup, but what of the overseas start-ups jostling for position with budding Australian business thoroughbreds?
