Not many couples come up with a business idea on their honeymoon, but Sharmeen Arain and Rax Huq are not your average couple.
Pizza Hut Australia has left many people puzzled after launching its own perfume, dubbed Eau de Pizza Hut, as part of a marketing stunt designed to draw people to its Facebook page.
Don’t let the title fool you. I’m not at all pessimistic about the future of Australian business.
Facebook has highlighted opportunities for app developers after indicating its next major app categories will be movies, books and fitness, having conquered categories such as gaming.
Engaging in social media is essential if you run a start-up. It allows you to connect to your customers quickly and cheaply and find out what they think about your products and services.
If you aren’t already aware of this beautiful, time-saving tech trick then today is a good day.
The founders of Squeeze1 are hoping to draw attention to themselves – and their business – by promising to have the company’s logo tattooed on their body if they reach 15,000 signups before they launch on February 24.
I love LinkedIn. It’s the best tool for professional networking by far. As an owner of a recruitment agency and an entrepreneur, my time and spend has shifted towards LinkedIn.
Is Twitter moving from a niche player to a mainstream business tool? There have been several clues to its evolution in recent months, from its launch of an Australian office to its attempt to lure business users with $1 million in free advertising credits.
Andrew Bogut, Australia’s premier basketballer, has launched a new venture that aims to help Australian start-ups gain contacts and funding opportunities in Silicon Valley.
Small businesses are being tipped to keep an eye on Twitter's new video service, which allows users to film up to six seconds of video and post it to their social feeds without the use of a third-party uploading service like YouTube.
According to Paul Graham, investor and founder of Y Combinator, the best way to get a winning business idea is to not think of any. Instead, you should be looking at which problems you can solve.
A hotel in Washington is celebrating its 50th anniversary and the 2013 presidential inauguration by offering guests a $47,000 luxury package, which includes a “social media butler”.
Facebook has rolled out an advertising conversion measurement and optimisation system, allowing SMEs to measure the effectiveness of their ads on the social media platform.
This week’s Secret Soloist is answered by digital marketing expert Adam Franklin. If your web strategy is working people will be arriving at your website via a Google search, a backlink, a tweet, an email or a Facebook comment and regardless of where they’ve come from it is great news that they have arrived at your site.
YOLO. Swag. Totes. Although Generation Y has a great deal to answer for when it comes to questionable additions to the lexicon, it’s worth remembering that the business world also has its fair share of linguistic aberrations.
I remember being on a summer holiday at age nine just after Christmas, and hearing adults talk about their New Year's resolutions. I liked the idea that you could set a challenge for yourself for a whole year.
Start-up founders looking to avoid being labelled a bad chief executive should heed the advice of US university professor Sydney Finkelstein, who has compiled a list of the worst CEOs of 2012.
The start of the year often sees a surge in new business launches, as plans mulled over throughout the year, fermented over Christmas, come to fruition.
I was privileged to go on a tour of the Zappos headquarters in Las Vegas last May 2012. You can check out the official tour here.