Latest
Twitter drives more event-page traffic than Facebook, LinkedIn: Report
3:10AM | Tuesday, 12 MarchSharing events via Facebook generates more revenue than any other platform, according to a new report, but Twitter has greater pulling power in driving traffic to event pages.
My first auto-response email – ever!
10:06AM | Monday, 29 OctoberHere is a copy of my first auto-response email ever. For a copy, send an email to jono@launchtwo.com.au:
Buck’s night rant leads to shopping reviews
10:57AM | Monday, 29 OctoberIt’s safe to say most men aren’t thinking about business on the night of their buck’s party. But the idea for eStoreReview, founded by Tony Wan and Edward Chan, was set in motion on the way home from Wan’s buck’s night.
Don’t swap a business model for hype
10:17AM | Friday, 26 OctoberDuring the first wave of internet start-ups in the 1990s, a majority of the businesses being created actually had business models.
Five basic PR blunders every start-up needs to avoid
10:06AM | Thursday, 25 OctoberYou probably heard about the PR clanger that Google dropped last week.
Caution urged over crowdfunding as Kickstarter-backed venture crashes
3:33AM | Tuesday, 12 MarchStart-ups looking to raise funds via crowdfunding have been urged to ensure they have a working prototype, after a Kickstarter-backed gaming company was forced to stop development on its latest game after its programmers pulled the pin.
Facebook’s promoted posts: What you need to know
10:01AM | Tuesday, 23 OctoberAdvertising on Facebook has been seized upon by many businesses eager to reach millions of eyeballs.
Start-up takes a social approach to recruitment
10:36PM | Monday, 22 OctoberBusinesses searching for staff are increasingly turning to social tools such as LinkedIn to unearth the best candidates.
Mark Zuckerberg speaks at start-up school – here are three top tips
3:35AM | Tuesday, 12 MarchFacebook founder Mark Zuckerberg has imparted some new words of wisdom to start-ups, insisting the desire to solve a problem must always be greater than the desire to start a company.
Is the email still the king of marketing?
10:02AM | Friday, 19 OctoberMany of the marketers and entrepreneurs I most admire still favour email marketing. And I do too. If I could only do one type of marketing, it’s what I’d do.
Facebook ads and sponsored tweets clarified in New Zealand
3:41AM | Tuesday, 12 MarchThe New Zealand Advertising Standards Authority has issued a short guidance note creating a presumption that user generated content on Facebook will not be treated as advertising and requiring sponsored tweets to be marked as advertisements.
Australia’s five key online marketing trends in pictures
10:55AM | Thursday, 18 OctoberWhile around half of Australia’s small businesses still do not have a website, it appears that those who are keeping pace with the advance of the internet are becoming increasingly savvy in how they use it for marketing purposes.
Aussie exec Rebekah Horne to head Google Ventures-backed US start-up
3:43AM | Tuesday, 12 MarchRebekah Horne, digital director of DMG Radio Australia, has been installed as CEO of US start-up TopFloor, which has been backed by Google’s venture capital arm.
Dinner plans minus the heavy email entree
10:01AM | Monday, 15 OctoberHusband-and-wife team Jimmy and Alison Lee are looking to take a standard weekly activity of many Australians – the group email to organise a social event – and turn it into a business opportunity.
What makes a good accountant for a start-up?
10:56AM | Friday, 12 OctoberWhat makes a good accountant for a start-up? A lot of them seem to be very focused on the corporate end of town.
How do I target an exclusive clientele without alienating other potential shoppers?
10:36AM | Thursday, 11 OctoberI’m looking to market my boutique clothing business to an upscale audience.
Beware legal claims when checking out staff on social media, SMEs warned
3:50AM | Tuesday, 12 MarchSmall businesses have been warned they are risking potential lawsuits by placing too much emphasis on information they find out about employees’ private lives on social media, as new figures reveal the widespread checking of online profiles by employers.
Make way for a moving story
10:35PM | Monday, 8 OctoberAt 23-years-old, Will Emmett is one of the directors of MeeMeep, a new Melbourne-based online start-up, which is pioneering in the collaborative consumption space.
Facebook hits 1 billion users – but what about revenue?
3:55AM | Tuesday, 12 MarchMore than one billion people now use Facebook each month, it’s been confirmed, but concerns remain around the site’s revenue.
Four in 10 Australians check their phone before 7am: Report
3:55AM | Tuesday, 12 MarchStart-ups looking to optimise their email marketing should consider getting in early, with new research revealing almost half of Australians first check their mobile phone at or before 7am. The research, conducted by Pure Profile on behalf of mobility solutions provider Good Technology, is based on a survey of 1,007 Australians. According to the survey, 41% of Australians first check their mobile phone at or before 7am, with almost half indicating they check their phone as soon as they wake, even on weekends. Meanwhile, 35% check their phone and email in bed, while 32% last check their phone at 10pm or later. For 45% of Australians, checking emails on their phone is the last thing they do before they go to sleep at night, even on weekends. This compares with 69% of respondents of a similar survey in the United States, and 28% in the United Kingdom. The findings should help start-ups with regard to the timing of their email and mobile marketing campaigns. According to Jim Watson, Good Technology vice president for the Asia-Pacific, companies have an opportunity to respond to consumers’ increasing reliance on their mobile phones. “We are truly living in the connected age as mobile devices like phones and tablets become indispensible tools to manage our professional and personal lives,” Watson says. “Mobility has ‘unchained us’ from the office so that we can all be productive and connect from anywhere, anytime – whether that’s at home [or] in the office.” According to the survey, women are more likely than men to check emails in bed (39% compared to 30%), although men are more likely to respond to emails on a family day out. Men are also more likely than women to use the daily commute for work on their device (52% compared to 47%). Half of the Generation Y survey respondents (18 to 34-year-olds) use Facebook for work purposes on their smartphone outside office hours, compared to an average of 35% across all age groups. Other popular smartphone apps for after-hours work include work calendar (27%), mobile browser (19%) and intranet (9%). In contrast, 63% of Baby Boomers use no smartphone work app other than email outside work hours. They are also the least likely to check email on their phone during the daily commute – 41% don’t answer calls or check emails, compared to 32% across all age groups. The findings are in line with an earlier report by ExactTarget, which found almost three quarters of Australian consumers still check their emails as their first “digital priority” in the morning. “Email is simply the first priority as consumers start their digital day… Despite the ‘social revolution’, email is still strong,” ExactTarget managing director Lee Hawksley said. “This trend should influence the way in which marketing messages are disseminated to Australian consumers.”
