Australian app developer Jonathan Barouch has promised to help retailers by way of a new app tool, which utilise social media data to deliver real-time insight about customers.
I had lunch with some close friends of mine who own a gym.
The basics of a marketing plan are true no matter what kind of business you’re in. It involves the famous “Ps”, which help determine what your overall customer offer will be.
Not many couples come up with a business idea on their honeymoon, but Sharmeen Arain and Rax Huq are not your average couple.
Don’t let the title fool you. I’m not at all pessimistic about the future of Australian business.
Sydney-based taxi booking app Ingogo has secured a fresh round of funds from a host of new, high-profile investors, with founder Hamish Petrie flagging plans for a national rollout.
The co-founder of Sydney Dev Camp is attempting to create a directory of the “who’s who” of the Sydney tech start-up ecosystem, after launching a website called The Startup Community.
If you are an entrepreneur with a blog, you’ll no doubt be keen to learn the different ways to monetise it. Otherwise it’s really just a hobby.
Google today announced big changes to its AdWords money-making machine in a move which experts say will be a boon to small business.
Last night, I was back at the Taskmaster Ranch, lounging back in a recliner after a long day at work, flicking through the channels, brandy old-fashioned in hand.
The High Court has handed down a decision in the ongoing case between Google and the Australian Competition and Consumer Commission, saying the search engine giant is not responsible for displaying misleading ads made by a third party.
An online T-shirt store seems like an exhausted concept, but 27-year-old Glenn Tan insists his Sydney-based business Tee Me Up can stand out from its competitors.
Andrew Bogut, Australia’s premier basketballer, has launched a new venture that aims to help Australian start-ups gain contacts and funding opportunities in Silicon Valley.
Small businesses are being tipped to keep an eye on Twitter's new video service, which allows users to film up to six seconds of video and post it to their social feeds without the use of a third-party uploading service like YouTube.
When you find yourself in your client’s shoes, it’s a very valuable learning experience.
Telstra has created a new unit dubbed Global Applications and Platforms, vowing to operate the mobile apps business as a start-up, but with the financial backing to make acquisitions.
According to Paul Graham, investor and founder of Y Combinator, the best way to get a winning business idea is to not think of any. Instead, you should be looking at which problems you can solve.
This week’s Secret Soloist is answered by digital marketing expert Adam Franklin. If your web strategy is working people will be arriving at your website via a Google search, a backlink, a tweet, an email or a Facebook comment and regardless of where they’ve come from it is great news that they have arrived at your site.
Australia’s optometry and optical dispensing industry is expected to grow just 0.4% in 2012-13, according to an IBISWorld report, but online eyewear retailer Sneaking Duck says it isn’t worried.
Internet security company AVG has identified five digital threats facing businesses and consumers in 2013, prompting an expert to highlight how start-ups can respond to the trends.