Facebook’s new Graph Search product is set to leverage member data to provide advertisers with more targeted, personalised advertising opportunities.
Budding entrepreneurs can find a valuable mentor from a wide variety of sources, from investors to those met through networking events.
US-based incubator AngelPad is accepting applications from around the world for its next round, after revealing the 62 start-ups it backed in 2012 raised a total of $56 million.
Given the sheer volume of public hand-wringing by traditional players such as the resources industry and large retailers over threats to their revenue, it seems that some view innovation as something to be wary of, rather than enthusiastically embraced.
The 2013 International CES, the largest in the tech show’s 45-year history, has wrapped up, with start-ups ranging from the Pebble ‘smartwatch’ to a device that informs people if they haven’t taken prescribed medication grabbing attendees’ attention.
This article first appeared on December 21st, 2011. I remember when I first started my business 20 years ago, I didn’t have a lot of cash to splash and I desperately wanted to reward my one and only employee.
Queensland-based firm AMMA Private Equity has launched a $1.5 million capital raising to fund a start-up that offers a voice and texting service to smartphone users who are out of credit.
This article first appeared on December 21st, 2011. Is it ever a good idea to get a third party to build my Facebook/Twitter presence, or should I do it all myself?
Two university students have highlighted the importance of cross-promotion on social media, after creating an app that allows students to gain access to nightclubs and bars at a cheaper rate.
Dan Norris was inspired to set up Informly whilst working in his previous company, a website design agency.
App developers can take inspiration from Apple’s annual list of the best iOS apps, including Australian apps Virgin Australia Flight Specials, Sydney Food Trucks, OzTV and Dandelion.
Digital advertising venture Rocklive has appointed Bruce Buchanan, the former group chief executive of Jetstar, as its new CEO, with the new boss also taking a substantial stake in the start-up.
UK retailer ASOS was as the most searched fashion brand in Australia this year, according to Google’s latest Zeitgeist report, while Sydney-based retailer The Iconic was fifth on the list.
Yesterday, we explained how you can retarget your online marketing so that people see your ads on Google’s network after they’ve finished browsing your website.
Google chairman and start-up investor Eric Schmidt has brushed off criticism of the search giant’s tax avoidance, saying “It’s called capitalism.”
Retargeting is the process of displaying advertising specifically to people who have already visited your website.
Multinational companies such as Starbucks, Google and Apple may face a new specific tax amid growing pressure over tax avoidance in Australia and elsewhere.
US President Barack Obama might be the world’s most powerful person, according to Forbes, but there’s a handful of entrepreneurs on this year’s list for start-ups to draw inspiration from.
An Australian start-up that developed a solution to diagnose childhood pneumonia has won a $75,000 grant after being named the runner-up of the Microsoft Imagine Cup Grants program.
Imagine if you could find out the truth, warts and all, of what it was like to work at a business before you applied to a position there.