Google today announced big changes to its AdWords money-making machine in a move which experts say will be a boon to small business.
Last night, I was back at the Taskmaster Ranch, lounging back in a recliner after a long day at work, flicking through the channels, brandy old-fashioned in hand.
The High Court has handed down a decision in the ongoing case between Google and the Australian Competition and Consumer Commission, saying the search engine giant is not responsible for displaying misleading ads made by a third party.
An online T-shirt store seems like an exhausted concept, but 27-year-old Glenn Tan insists his Sydney-based business Tee Me Up can stand out from its competitors.
Andrew Bogut, Australia’s premier basketballer, has launched a new venture that aims to help Australian start-ups gain contacts and funding opportunities in Silicon Valley.
Small businesses are being tipped to keep an eye on Twitter's new video service, which allows users to film up to six seconds of video and post it to their social feeds without the use of a third-party uploading service like YouTube.
When you find yourself in your client’s shoes, it’s a very valuable learning experience.
Telstra has created a new unit dubbed Global Applications and Platforms, vowing to operate the mobile apps business as a start-up, but with the financial backing to make acquisitions.
According to Paul Graham, investor and founder of Y Combinator, the best way to get a winning business idea is to not think of any. Instead, you should be looking at which problems you can solve.
This week’s Secret Soloist is answered by digital marketing expert Adam Franklin. If your web strategy is working people will be arriving at your website via a Google search, a backlink, a tweet, an email or a Facebook comment and regardless of where they’ve come from it is great news that they have arrived at your site.
Australia’s optometry and optical dispensing industry is expected to grow just 0.4% in 2012-13, according to an IBISWorld report, but online eyewear retailer Sneaking Duck says it isn’t worried.
Internet security company AVG has identified five digital threats facing businesses and consumers in 2013, prompting an expert to highlight how start-ups can respond to the trends.
Facebook’s new Graph Search product is set to leverage member data to provide advertisers with more targeted, personalised advertising opportunities.
Budding entrepreneurs can find a valuable mentor from a wide variety of sources, from investors to those met through networking events.
US-based incubator AngelPad is accepting applications from around the world for its next round, after revealing the 62 start-ups it backed in 2012 raised a total of $56 million.
Given the sheer volume of public hand-wringing by traditional players such as the resources industry and large retailers over threats to their revenue, it seems that some view innovation as something to be wary of, rather than enthusiastically embraced.
The 2013 International CES, the largest in the tech show’s 45-year history, has wrapped up, with start-ups ranging from the Pebble ‘smartwatch’ to a device that informs people if they haven’t taken prescribed medication grabbing attendees’ attention.
This article first appeared on December 21st, 2011. I remember when I first started my business 20 years ago, I didn’t have a lot of cash to splash and I desperately wanted to reward my one and only employee.
Queensland-based firm AMMA Private Equity has launched a $1.5 million capital raising to fund a start-up that offers a voice and texting service to smartphone users who are out of credit.
This article first appeared on December 21st, 2011. Is it ever a good idea to get a third party to build my Facebook/Twitter presence, or should I do it all myself?