Recently, parliamentary secretary to the Minister for Communications, Paul Fletcher, spent time at the Fishburners co-working space in Sydney, where he spoke with Fishburners general manager Murray Hurps, Head of Engineering at Google Australia Alan Noble and a number of startups. Here are five things he took away from his visit: 1. The importance of STEM education “Alan Noble and I discussed how Australia’s education system needs to better support students studying STEM subjects (Science, Technology, Engineering and Mathematics) to help develop Australia’s tech sector. “Alan said that we need to look at how our education system can allow students to grow their ability in, as he phrased it, ‘computational thinking’.” 2. Employee share ownership schemes matter “Attracting and retaining talented staff is a potential ‘blocker’ to the success of start-ups. As I noted in a recent speech, employee share ownership plans and share options are a key tool used to attract staff, widely used in the tech sector in the US and other countries. “Today our tax settings mean that Australian start-ups – and indeed later stage companies – cannot match the equity and option offerings of tech firms overseas, including the US. “This issue is being looked at by the taskforce which is working on the National Industry Investment and Competitiveness Agenda: the taskforce will report to the Prime Minister later this year.” 3. Capital is key “Raising capital is a key issue for start-ups in Australia. The government is considering a recent report from an advisory committee on corporations law, which makes recommendations about ‘crowdfunding’ – that is, how could we streamline the regulations governing the raising of investment capital to facilitate the use of the internet to raise small sums of money from large numbers of people.” 4. Startups create jobs “I was reminded during the visit to Fishburners that the high-tech sector can play an important role in new job creation. A recent report from America’s Kauffman Foundation found that new business formation was 23 per cent more likely in the high-tech sector of the US economy than in the private sector as a whole. “Adding to that, in information and communications technology (a sub-set of the broader high-tech sector) it was 48 per cent more likely. The report also found that new and young firms in the high-tech sector are more robust job-creators than such firms in the broader economy. “The OECD reports in its most recent Science, Technology and Innovation Report that one third of job creation in the business sector comes from young firms with fewer than 50 employees – even though these make up only 11 per cent of total employment.” 5. Technology will disrupt major sectors of the nation’s economy “Looking at the innovative new technologies under development at Fishburners, I was reminded of how digital disruption is impacting all sectors of Australia’s economy. A recent report from Deloitte Digital found that almost one-third of the Australian economy faces imminent and major disruption due to the transformative power of the digital economy. “The sectors most likely to be affected include some of Australia’s biggest employers, such as retail and professional services. “As the recent StartupAus ‘Crossroads’ report argued, startups have a key role to play in this disruptive environment, noting: ‘As a nation we need to take immediate and far-reaching steps to address market failures that are impeding the maturation and growth of our startup ecosystem.’” Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Australian startup conference SydStart is considering a name change, in order to reflect its growing prominence as a national startup event. Founder and event coordinator Pete Cooper says the event’s reach encompasses far more than just the Sydney area, with international and interstate representation growing each year. SydStart 2014 will be held at the Hilton in Sydney on Tuesday September 2 and features 120 exhibitors, and over 50 speakers and panellists, including the likes of Freelancer CEO and chairman Matt Barrie, and Atlassian co-founder Mike Cannon-Brookes. “It’s easy to get the headline numbers growth, but the hard part is to get the sheer range,” he says. “We’ve got everything from IoT (Internet of Things) in the home, to bespoke fashion and high volume, high capacity cloud services. “We’ve got a huge percentage of women entrepreneurs this year, which has been part of a steady trend. My teenage daughter has been a big motivator for me to get away from the neck beards, they’ll be there and they are still some of the nicest and smartest guys, but the sheer range is great.” 220 startups applied for SydStart’s pitch event. These were narrowed down to 30 finalists. The Top 10 will pitch on the main stage at SydStart in front of a host of potential investors, while the next 20 finalists will get the chance to pitch on the expo stage to help them build awareness. The Top 10 finalists include: BLRT - Communication Go Far - Driving optimisation You Chews - Catering marketplace Thinkable - Research marketplace Coalfacer - Research marketplace UrbanOutsource - Home services marketplace Stockspot - Financial advice Rbutr - Crowdsourced rebuttal Next For Sale - Property pre-marketplace Touch Payments - Mobile payments Cooper says he was unsurprised the Top 10 was dominated by marketplace startups. “I’ve seen this trend coming for years,” he says. “I think it’s a combination of the Australian education system, we’re not narrowly educated so marketplaces are a natural thing. So Australia is well placed because of the diversity in our education, our history of good commerce and the force of law. “Australia is a natural place to build great marketplaces, look at Design Crowd, 99 Designs and Freelancer.” Over 1000 people are expected to attend this year’s event, which Cooper describes as “the hobby that ate my life”. “It was supposed to be a part time thing I do a few weeks a year, but it’s become enormous,” he says with a laugh. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Australia is home to some of the world’s best mobile designers and developers, an advantage startups should be capitalising on, according to bigtincan founder and chief executive officer David Keane. Our advantage? Distance. “Because we’re a long way away, we just don’t follow the trends in America. People here are forced to think about fresh new approaches,” Keane says. Bigtincan was one of the first companies showcased at Sydney’s Tech23 conference back in 2009. Five years on, bigtincan is a very different company. Back then it was a calls and messages platform that helped people save money on their phone bills, allowed users to control how their smartphone rings and vibrates, and enabled them to make money by sharing content. While its focus remains firmly on mobile, it now offers tools that allow its users to increase productivity by providing secure access to all types of content. Keane points to companies like Firemint, acquired by EA, and Tapulous which was acquired by Disney, as examples of mobile first companies founded by Australians that have been able to take advantage of new approaches. “We’ve found that Australia is an amazing place to get mobile design, and to take that design and build things, not just representations of what’s already on the web, but really fresh new ideas,” Keane says. “Rather than using Australia as a test market, we should look at Australia as a core place where we can build these mobile first products, because it will work in Paris, Chicago, San Francisco just as well as it does in Sydney or Melbourne. Having since relocated to Boston, the company wants to give back to the conference that Keane credits with helping it get started and is sponsoring Tech23’s Enterprise Mobility Leadership Award. The winners of the award will receive a trip to Boston in order to gain an understanding of the industry in the region, network and establish connections. Keane says when leaving Australia bigtincan strongly considered Silicon Valley as a potential base, but ultimately settled on Boston, an option he’d like to see more Australian startups consider. “It isn’t just about seeing some VC in Silicon Valley and getting funding,” he says. “The East Coast of the US is a great place to be, a lot of large US companies are based on the Eastern coast of the US, from Boston, right down to Atlanta and further to Florida. We found that customers really liked the idea that we’re there locally and able to work with them closely to provide the right solution. “I really want to help people understand that’s sustainable. If you can do that, and get users loving your platform and get customers that’s really important.” Companies participating in Tech23 get the opportunity to present their businesses models to a panel of industry leaders and over 400 potential investors. Applications close on Friday August 29. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Australian bug tracker startup BugHerd has raised $1 million in Series A funding, part of which will be used to roll out a more robust and powerful version of its task management system called Stack. BugHerd provides web developers and designers a way of managing website development issues quickly and easily. It is a graduate of Australian startup incubator Startmate and Silicon Valley-based 500 Startups. It has over 50,000 users worldwide and 1000 new business customers joining every month. Some of the world’s largest digital agencies are among its users including JWT, DDB, Publicis and BBDO. The bulk of the funding comes from Australia-based Tank Stream Ventures and Starfish Ventures, in conjunction with 500 Startups. BugHerd co-founders Alan Downie and Matt Milosavljevic say the funds allow the company to accelerate its growth plans with a focus on delivering visual, client-focused tools for digital and creative agencies. “There are plenty of bug trackers and project management tools out there, but they tend to put a focus solely on the development team, forgetting that there are other people involved in the project,” Downie says. “This is a dilemma we can solve. “As product development timelines shrink and design becomes mission-critical, regular feedback from stakeholders and clients using tools like BugHerd can make thousands of dollars difference to a project’s budget.” Tank Stream Ventures investment manager Rui Rodrigues says BugHerd’s high growth was one of the attributes that made it an appealing investment. “Software is present more than ever in today’s world and BugHerd has an ambitious vision to transform the way businesses develop online projects in a collaborative way,” he says. “TSV has a strong focus on software-as-a-service businesses and we’re thrilled to be working with BugHerd team, who we believe have managed to build significant traction and are well placed to execute on that vision.” Starfish Ventures investment director Anthony Glenning agreed that BugHerd’s high growth was attractive. “Starfish is delighted with BugHerd’s growth to date,” he says. “The expanded product offering envisioned is set to continue that high growth trajectory. Starfish is excited to participate again in helping BugHerd achieve its goals.” Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Airbnb has announced the appointment of Sam McDonagh as country manager for Australia and New Zealand, in a move to boost local awareness of the accommodation company. A native from Perth, McDonagh has over 20 years’ experience in senior management roles at companies including eBay and iiNet. He also co-founded Quickflix in 2003. McDonagh will also be a tasked with ensuring Airbnb is providing Australian customers with unique travel experiences within Australia and around the world. “Australia and New Zealand are incredibly important markets for Airbnb both in terms of domestic and international travel,” says Varsha Rao, head of global operations at Airbnb. "Sam has a deep passion for travel and a great track record growing companies that are focused on strong customer communities, which will make him a great asset to Airbnb.” According to Airbnb, it is experiencing rapid growth in the region with the number of Australian listings on the platform more than doubling in the last year alone. Inbound travellers to Australia and New Zealand are also increasingly using the service to secure unique accommodation experiences, with the number of guests booking through Airbnb more than tripling year on year. McDonagh will be based in Sydney and will be focused on supporting the local team in strategic initiatives and partnerships to further develop and grow Airbnb in the market. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Australia has the third highest business-to-consumer e-commerce sales rates in the Asia-Pacific region, according to a report by German-based business intelligence organisation yStats.com. The Asia-Pacific B2C e-Commerce Market report paints a very different picture from a recent report from the University of Sydney, which claimed Aussie retailers are behind the eight ball when it comes to engaging customers online and at risk of losing out to overseas competitors. The yStats report shows between 2013 and 2018, the Asia-Pacific e-commerce sector is forecast to grow by more than 20% a year, with Australia cited as a front runner in the region. Australia had the third highest B2C e-commerce sales rates for the region, coming in behind China in first place and Japan in the number two spot. Internet penetration in Australia was also one of the highest in the region at 80%, with over three quarters of internet users making purchases online. The report found the travel sector accounted for around a quarter of total B2C e-commerce sales in Australia, while two of the most purchased physical product categories were electronics and fashion products, each accounting for more than 10% of the total sales. Adam Schwab, founder of one of Australia’s biggest e-commerce players Aussie Commerce, told SmartCompany while he believes Australia will struggle to ever overtake markets such as the US, it was certainly punching above its weight. “While our e-commerce companies are certainly not the biggest, we have some of the best players globally,” says Schwab. The report shows the leading players in the Australian market are foreign names, such as Amazon and eBay, which are among the most visited websites in the country. However, it said local merchants are rapidly emerging with the number of local online stores tripling in recent years. Schwab says one of the biggest advantages the Australian e-commerce sector has over other markets is the country’s readiness to adapt to technological changes. He says for pure e-commerce players in Australia, there is a further advantage of competing against the entrenched nature of the established retail players in the country. “E-commerce is taking on established players who have had it easy for a long time,” he says. While Schwab believes the established retail players are getting better at adapting to online demand, he says they had previously operated in a protected environment that allowed them to charge more than international competitors. Schwab says e-commerce cuts out the middle man and issues such as the high cost of wages for bricks-and-mortar retail staff, making Australia more competitive on a global level. Follow StartupSmart on Facebook, Twitter, and LinkedIn. This article originally appeared on SmartCompany.
The recent furore about the Facebook Messenger app has unearthed an interesting question: how far are we willing to allow our privacy to be pushed for our social connections? In the case of the Facebook Messenger app, the answer appears to be: “Not as far as Facebook thinks.” For those who are not yet on Facebook (yes, there are some), the social media giant has been asking all users who want to continue sending messages to their Facebook friends on their mobile devices to download a Facebook Messenger app. Facebook is preparing to stop the chat feature on its main Facebook app. The Messenger app has been available for a while but only recently became compulsory. Messenger was first introduced back in 2011. Uproar over app permissions Beyond the complaints about adding another app to the mix, the real controversy emerged when new downloaders discovered that the app, especially on Android, was asking for a whole raft of permissions. These included the ability to read your SMS messages, read your phone call log and access the photo roll on your device. This seeming intrusion into the privacy of users sent people into an uproar on the internet. An article from the Huffington Post on the dangers of Facebook app permissions went viral this month. There were plenty of follow-up articles on the situation from the Wall Street Journal, Washington Post, famous rumour-debunking site Snopes.com and, ironically, statuses and rants shared ad infinitum on Facebook itself. Even now, the fallout continues, with many one-star reviews of the app appearing on the Apple app store. Articles continue to appear on many tech sites reassuring users that downloading the app does not give any more permission than many other apps (including the main Facebook app itself). Facebook tries to ease concerns For the record, Facebook maintains that it hasn’t done anything wrong and that the permissions that have been requested are standard practice for many apps, both theirs and those of others. Believe what you will, but of course this then raises the more interesting question: how far are we willing for our privacy to be pushed in this digital age? Remember that many of these complaints about the Messenger app are coming from the same cohort of people who regularly share details of their lives, such as photos and event invitations, on Facebook. Even as the social media platform changes and people get frustrated with how Facebook is controlling our lives, people continue to use the site as a social tool. Who reads privacy policies anyway? It’s clear that we want to have our cake and eat it too. A study from Carnegie Mellon University in the US suggested that if we were to read the privacy policies of every web service we use just once in a year, it would take a full month of our work time. Instead, we rely on blind trust and obscurity (“surely they don’t care about me”) to get through these situations. Perhaps this is why people are so upset with the Messenger app; it exposes terms that we all agreed to but would prefer to remain blissfully unaware of. Of course, some recent stories have come to light that suggest our fears aren’t totally unfounded. For instance, the revelation that Facebook conducted an experiment on the news feed of thousands of its users shows the company has no qualms about using our data. Or the more recent story by Wired of the journalist who committed to “Like” everything on Facebook for two days, only to find his friends slowly pushed out of his news feed and replaced with corporate sponsorship and left/right-wing political opinion. The true cost of connecting online These articles are beginning to show the dark side of social networking. A new movie by director Jason Reitman promises to do even more, showing how people are connected but also conflicted about their social life. The movie, Men, Women & Children, follows the digital life of several different participants as they navigate the digital world of the 21st century. Trailer So, what to do? The internet and social networking allow us to remain connected, but it comes at a price to our privacy, which some are apparently not willing to pay, or at least not willing to acknowledge. Perhaps the problem will solve itself, as digital native children replace their digital immigrant parents in the world of the 21st century, and our expected level of privacy changes. Or perhaps we will all tire of Facebook and social networking, move away form such platforms and no longer have this issue. But more likely one day somebody will realise that just as the industrial age needed regulation on roads and manufacturing, so too does the information age need regulation on the use of information. And when that day comes, perhaps we all need to stop relying on blind trust and take the time out of our year to read the new privacy legislation. Michael Cowling does not work for, consult to, own shares in or receive funding from any company or organisation that would benefit from this article, and has no relevant affiliations. This article was originally published on The Conversation. Read the original article. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
One of the issues of self-driving vehicles is legal liability for death or injury in the event of an accident. If the car maker programs the car so the driver has no choice, is it likely the company could be sued over the car’s actions. One way around this is to shift liability to the car owner by allowing them to determine a set of values or options in the event of an accident. People are likely to want to have the option to choose how their vehicle behaves, both in an emergency and in general, so it seems the issue of adjustable ethics will become real as robotically controlled vehicles become more common. Self-drive is already here With self-driving vehicles already legal to drive on public roads in a growing number of US states, the trend is spreading around the world. The United Kingdom will allow these vehicles from January 2015. Before there is widespread adoption, though, people will need to be comfortable with the idea of a computer being in full control of their vehicle. Much progress towards this has been made already. A growing number of cars, including mid-priced Fords, have an impressive range of accident-avoidance and driver-assist technologies like adaptive cruise control, automatic braking, lane-keeping and parking assist. People who like driving for its own sake will probably not embrace the technology. But there are plenty of people who already love the convenience, just as they might also opt for automatic transmission over manual. Are they safe? After almost 500,000km of on-road trials in the US, Google’s test cars have not been in a single accident while under computer control. Computers have faster reaction times and do not get tired, drunk or impatient. Nor are they given to road rage. But as accident-avoidance and driver-assist technologies become more sophisticated, some ethical issues are raising their heads. The question of how a self-driven vehicle should react when faced with an accident where all options lead to varying numbers of deaths of people was raised earlier this month. This is an adaptation of the “trolley problem” that ethicists use to explore the dilemma of sacrificing an innocent person to save multiple innocent people; pragmatically choosing the lesser of two evils. An astute reader will point out that, under normal conditions, the car’s collision-avoidance system should have applied the brakes before it became a life-and-death situation. That is true most of the time, but with cars controlled by artificial intelligence (AI), we are dealing with unforeseen events for which no design currently exists. Story continues on page 2. Please click below. Who is to blame for the deaths? If car makers install a “do least harm” instruction and the car kills someone, they create legal liability for themselves. The car’s AI has decided that a person shall be sacrificed for the greater good. Had the car’s AI not intervened, it’s still possible people would have died, but it would have been you that killed them, not the car maker. Car makers will obviously want to manage their risk by allowing the user to choose a policy for how the car will behave in an emergency. The user gets to choose how ethically their vehicle will behave in an emergency. The options are many. You could be: democratic and specify that everyone has equal value pragmatic, so certain categories of person should take precedence, as with the kids on the crossing, for example self-centred and specify that your life should be preserved above all materialistic and choose the action that involves the least property damage or legal liability. While this is clearly a legal minefield, the car maker could argue that it should not be liable for damages that result from the user’s choices – though the maker could still be faulted for giving the user a choice in the first place. Let’s say the car maker is successful in deflecting liability. In that case, the user becomes solely responsible whether or not they have a well-considered code of ethics that can deal with life-and-death situations. People want choice Code of ethics or not, in a recent survey it turns out that 44% of respondents believe they should have the option to choose how the car will behave in an emergency. About 33% thought that government law-makers should decide. Only 12% thought the car maker should decide the ethical course of action. It falls to the car makers then to create a code of ethical conduct for robotic cars. This may well be good enough, but if it is not, then government regulations can be introduced, including laws that limit a car maker’s liability in the same way that legal protection for vaccine makers was introduced because it is in the public interest that people be vaccinated. In the end, are not the tools we use, including the computers that do things for us, just extensions of ourselves? If that is so, then we are ultimately responsible for the consequences of their use. David Tuffley does not work for, consult to, own shares in or receive funding from any company or organisation that would benefit from this article, and has no relevant affiliations. This article was originally published on The Conversation. Read the original article. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Google Wallet not planning an Australian launch, leaving a big opportunity for local mobile payment startups8:15AM | Friday, 22 August
Google has revealed it has no plans to launch its Google Wallet mobile payment platform in Australia, with the news leaving a large gap in the local market for Australian tech startups to fill. As Fairfax reported, at a Trans-Tasman Business circle lunch in Sydney, Google Australia’s managing director Maile Carnegie revealed it had no plans for an Australian launch. During a wide-ranging discussion, Carnegie listed off a number of priority areas for the tech giant in Australia, mentioning that there are no plans for a local launch for Google Wallet. A Google spokesperson confirmed to Private Media the tech giant didn’t have any plans for a local launch of its online payments platform. "Right now, we're focusing on Google Wallet in the US, and don't have a plan to share for international roll out,” the spokesperson says. It’s good news for local startup entrepreneurs in the online and mobile payments space, such as Rewardle founder and managing director Ruwan Weerasooriya. Rewardle recently added support for Android Wear devices, after appointing the former head of Fairfax’s digital and metropolitan news divisions, Jack Matthews, as its chairman. Weerasooriya told Private Media that tech and banking incumbents don't have a lock on the future of payments, particularly when it comes to the mobile devices. "Mobile computing is changing the game; the disruption allows a nimble start up the opportunity to compete and win against large, powerful incumbents,” Weerasooriya. “As demonstrated by the recent porting of Rewardle onto the Android wearable OS which allows our members to make payments using their smart devices, mobile payments is becoming a bigger part of our offering and focus.” However, the news is not universally positive for mobile payments startups. Earlier this month, Tappr launched a pilot program, its JUVO system, which integrates an MPOS (mobile point of sales) app with a card reader. Co-founder and chief executive Brett Hales told Private Media Google’s entry to the market will bring a lot more attention to the sector. “We handle more on the merchant side of things rather than the consumer side, where Google Wallet operates, so our emphasis would be on integrating support for Google Wallet and other payment systems into JUVO,” Hales says. Hales also speculates that Google’s decision to focus Wallet on the US market is because banks in the US have not made the sorts of investments local banks, such as CBA, have in mobile payments. “Google have seen this and seen it might not be a good idea to tackle the Australian market,” he says. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
What Eric Ries brought to lean, Trevor Owens made a machine, or more specifically the world’s leading bootcamp on lean startup methodologies. The entrepreneurial phenomenon known as Lean Startup Machine (LSM) is heading to Sydney in September for the second time, and this time Owens is making the trip. Speaking to StartupSmart Owens says that the most common misunderstandings of lean startup – which advocates build, measure, learn – are the most obvious ones, “it’s not about being cheap, nor is it just about startups.” “Lean is simply an approach to decrease uncertainty,” Owens says. “And a startup refers to releasing something new under conditions of uncertainty.” Less obvious to many though is how to know if you are testing the right assumptions and which ones to test first, which Owens concedes can be “tough”. Owens suggest that people aim for their “highest risk assumption” first, and then assess what would be required to test it. “Essentially you need to aim for the risk that will return the ‘biggest bang for your buck’, that is the test that will give you the highest amount of learning for the least amount of time,” he says. When running tests the trick is to reduce confirmation bias, says Owens, and this can be done through asking detailed questions. “All founders have confirmation bias, you can’t really get away from that, but you can make sure that you don’t ask leading questions and you get as much detail as you can,” he says. “Some confirmation bias is good though, but you need to ask the right questions and not just the ones that will give you the answers that you want. “You can avoid confirmation bias, by asking a question that would prove you wrong.” OWENS’ LSM TIPS: Lean startup methodologies can be implemented by anyone in any size company The first assumption you test should be the one that gives you the most learning in the least amount of time Ask about past behaviour rather than future behaviour Don’t reveal what you are testing Lean works in B2B as well as B2C B2B markets can be broken up into enterprise, medium-sized and small businesses. Enterprise and medium have the most decisions to make, so aim for small (where the person using the software is the decision-maker), and grow from there. StartupSmart is giving one of our Sydney readers a chance to win a ticket to the LSM workshop on September 5-7. Please send us an email with the subject line “LSM ticket” to email@example.com and tell us in 25 words or less why you’d like to attend. Competition ends Wednesday, 27 August 2014. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
After a successful first year, the Strategy meets Startups program run by the University of New South Wales is back and calling on even more startups to take on MBA students. The program sees students from the Australian Graduate School of Management’s (AGSM) MBA course paired with startups, with the goal of applying the student’s business acumen and skills to a particular strategic issue facing that startup. Last year 20 startups took part in the 12-week program, with some going on to hire the students they were paired with. This year the program is searching for roughly 60 startups in the Sydney area who wish to take part. To be eligible, startups need to have been running for at least two years, have a team of between three and 20 people, located in a premise other than a person’s home and be able to identify a significant strategic problem that if solved will significantly benefit the business. Dr Jeffrey Tobias, an adjunct faculty at the AGSM and an angel investor who has invested in a number of startups, says the program is part of the school’s effort to focus more on entrepreneurship. “For the students, who typically come out of the corporate world and have lived in the corporate environment, they get to immerse themselves in an area that they would never be able to experience,” he says. “A typical startup has a CEO and a team with passion, drive, and maybe some money. But very often what they don’t have is the business skills and experience of an MBA student, who is typically 30 years old and has worked for a number of years. “It’s a huge win-win.” Tobias says for many of the MBA students, entrepreneurship and startups were a career path few considered and the program helps direct more business expertise into the startup community. “One of the challenges is people don’t know what they don’t know,” he says. “The easy path is to take a traditional career. What we’re trying to do here through experimental learning, through being immersed in a startup environment, is say you can do these things. “A number of students have said you’ve changed my life, I’ve changed my career, I never knew this is what I could do. I realise now there’s an opportunity to build something on my own. “The program is building entrepreneurship in a very different way.” Twenty startups have already applied for the program. Submissions close on August 29. To apply, click here. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Brisbane-based bitcoin startup Living Room of Satoshi is giving Australian consumers the opportunity to pay bills though BPAY with bitcoin. During the last financial year, $293 billion worth of payments were made through BPAY and 870,000 BPAY payments occur each day. Living Room of Satoshi co-founder Daniel Alexiuc says they saw significant opportunity in the space for bill payments with cryptocurrency. The service is completely free, although the startup can make small profits on bitcoin exchange rate movements. The payments are processed on the same day the bitcoin transaction is completed. The name is a nod to the pseudonym used by the individual or group of individuals who created the technology that powers bitcoin. With regard to his ‘living room’, there’s also an explanation. “I guess we imagined that’s where ‘Satoshi Nakamoto’, if he was going to pay bills, that’s where he might do it,” Alexiuc says with a laugh The startup launched in May and has processed $180,000 worth of bill payments since, and is currently processing around 10 bills per day. “I bought some bitcoin about a year ago, and it was a service I was looking for, so my brother and I came up with a solution,” Alexiuc says. Offering such a service for free is part of Alexiuc’s plan to help bitcoin grow in Australia. A strong bitcoin ecosystem is required if Living Room of Satoshi is to successfully develop its own bitcoin-based bill payments system. Alexiuc, who also started an e-commerce business that ships live fish, says they’re currently developing such a system called SatoshiPay, which he hopes will provide an alternative billing option for small businesses. “It’s surprising how high the fees are for merchants who use BPAY,” he says. “There’s an opportunity there for a lot of merchants to save money. “We had a lot of trouble as a small business with payment options. PayPal is the only viable solution, but they’re very difficult to deal with. “We’re approaching merchants, and also some companies that offer printing services on behalf of billers and aggregated different payment options. It’s still in beta but we’re hoping to get our first merchant online in three months’ time.” The viability of such a service relies on what decision the Australian Tax Office makes regarding the regulation of cryptocurrencies. Alexiuc says the worst case scenario is if the ATO decides to treat bitcoin as property. “If they treat it as property and we have to pay GST on transactions, that would basically kill it in Australia,” he says. “But we really don’t think that’s very likely. They look pretty favourably on it.” The startup is being funded by its founders, although they have spoken with venture capital investors. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
ECAL, a global events marketing platform, has raised $2 million from investor and former Dodo Internet founder Larry Kestelman’s Oxygen Ventures, after winning The Big Pitch. Oxygen Ventures offered up to $5million worth of funding to startups who won its Big Pitch competition, the final of which was held in Melbourne in June. Joint winner WeTeachMe is still in negotiations with Oxygen Ventures, as is People’s Choice winner Black Delta and finalist etaskr. ECAL, founded by Patrick Barrett in 2012, delivers on-time marketing information into consumers’ calendars, driving increased awareness, engagement and sales. It serves more than 6 million calendar activities each day, a figure growing month on month. ECAL has over 100 major clients across the US, Europe and the Asia pacific. Its initial focus was major sports and has big name American clients like the NFL’s New England Patriots, Chicago Bears, Washington Redskins and the NBA’S Boston Celtics. The $2 million will drive new product development outside of major sports, the launch of a Software-as-Service version of the platform and expand the sales in North America. “The capital will enable us to expand our geographic footprint, to service new markets, and to develop our product further,” he says. “By having someone with Larry’s experience involved in the next phase of growth, we will be the beneficiary of far more than the $2 million on investment Oxygen brings to the business.” Kestelman says he’s thrilled to be involved in the company. “ECAL is such a terrific idea, brilliant in its simplicity, and we see great potential for its use beyond sport and entertainment,” he says. “At Oxygen, we back great teams, big ideas and bold plans, and we are very much looking forward to our partnership in ECAL.” Joining Barrett and Kestelman on the E-DIARY Pty Ltd Board is former is iSelect CEO Matt McCann and Oxygen Investment Director Ilya Frolov. The company has also recruited an advisory board that includes Microsoft’s Chris Bernard and David Riemer, formerly of Yahoo, in addition to current MYOB CTO Simon Raik-Allen. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Last year US-based scientist Patricia Brennan was forced to defend the National Science Foundation’s decision to fund her study in duck genitalia, something the scientific community regarded as totally legitimate. It’s not an uncommon problem, and one the University of New South Wales hopes to address by launching Thinkable, a crowdfunding platform that aims to make it easier for the public to understand the value of scientific research. Thinkable founder and chief scientist Dr Ben McNeil, a researcher at the University of New South Wales, points out it’s often the most “curious” of projects that end up being most important. Take CSIRO scientist John O’Sullivan, who was investigating black holes when he developed a key patent used in Wi-Fi. “The importance of those crazy ideas hasn’t been well communicated. It may seem to be completely irrelevant, but the biggest discoveries often come from those areas,” McNeil says. “These types of areas of research are getting cut and it’s because it’s hard to argue the benefits. We’re trying to give anyone access to learn and fund and track this type of research if they want to. “In many ways specialisation creates a disconnect with more and more people. “The ability for people to connect with your research is dampened, paradoxically.” McNeil describes Thinkable as an open science platform where researchers at universities or research institutions will be able to display their projects, and if they want to, attempt to raise funding. Users will be able to learn about projects via quick video snippets similar to those found on Pozible and Indiegogo, and track their progress. “The complexity of science makes it inaccessible for a lot of people, but elevator pitches are the way to change that,” he says. “There’s this huge broken system of how the world connects to our work, as well as how we engage with the world. “Anyone can come onto Thinkable and learn, track researchers, see what they do and engage with them – that’s the number one priority for us.” Five University of New South Wales researchers are the first to showcase their projects on the platform, with ideas for studying ocean acidification, blindness, heart disease, alcohol consumption and obsessive compulsive disorder.” Thinkable is now calling on more researchers to join the platform and provide updates on their research. “Right now we’re building the community,” McNeil says. “We want to build an ideas network with cutting edge ideas from people who are doing really great stuff. “The initiative will not only accelerate discovery, it will build greater trust and communication between scientists and the public, by democratising science.” Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Appster, one of Australia’s fastest growing web and app development companies, has appointed two new strategic advisers to the business, former chief commercial officer at Virgin Australia, Liz Savage, and former CFO for PayPal, David Jaques. Founded two years ago, Appster now has offices in Australia, India and the USA. David Jaques has been instrumental in the financial success of several leading global organisations, including PayPal and BlueRun Ventures (Nokia’s venture capital fund). Currently the CFO at Greenough Consulting Group and former CFO at 500 Startups, Jaques launched his career with Barclays Bank PLC working in both London and New York until taking on the position of senior vice president at Silicon Valley Bank. During his time at PayPal, Jaques was instrumental in raising private equity finance totalling $140 million and coordinated the merger of PayPal Inc. and X.com Corporation, resulting in a $680 million valuation. Under Jaques’ management as CFO, BlueRun Ventures’ assets increased from $150 million to $1 billion in six years. Appster cofounder and managing director Mark McDonald says Jaques is an “institution” of the startup world. “He has provided financial advice to some of the world’s leading organisations and I am thrilled he has agreed to join the Appster team as an adviser,” McDonald says. Liz Savage, who joined as an adviser in May this year, has extensive experience in building and growing brands and businesses globally. Savage was fundamental in building easyJet in its first 10 years from startup to Europe’s leading airline, which now operates across more than 30 countries and last year flew over 60 million customers. Savage then joined Monarch Travel Group as managing director of its Flights & Holidays business, before being headhunted by Virgin Blue to the position of chief commercial officer in Australia, tasked with transforming the airline from low cost to premium, as well as launching and building the new brand of Virgin Australia. Savage held accountability for the group’s $4 billion global revenue and customer-facing functions including sales, marketing, pricing, loyalty, contact centres and the group’s digital and holiday businesses. McDonald says Appster’s future is looking very bright under the guidance of the two new appointments “The whole team at Appster is honoured to be working with Liz and David and we look forward to taking Appster to the next level,” McDonald says. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
If there’s one thing you take the time to read this week, let this be it. At 7500 words it’s nearly the length of a novella, but Wired’s interview with Edward Snowden is a visually beautiful and detailed account about one of the biggest stories of our time. The in-depth interview was written after James Bamford spent three solid days over several weeks with the 31-year-old American in Moscow. The meeting, which took months to set up, and journey’s across several countries, arose from Banford’s one burning question: “What drove Snowden to leak hundreds of thousands of top-secret documents, revelations that have laid bare the vast scope of the government’s domestic surveillance programs?” While the tone of the piece is a touch star-struck, the story of Snowden’s work for CIA and NSA, and his disillusion there, is as compelling as any fictionalised Hollywood thriller. We learn that there may in fact be a second document leaker and the details of a government program allegedly used to prevent a foreign cyberattack. According to Snowden, the software, called “MonsterMind”, scans traffic patterns to spot the signs of an incoming attack. After identifying potential digital assaults, MonsterMind blocks or kills them. The business of Buzzfeed BuzzFeed is worth at least its latest $850 million valuation, and probably much more, writes Felix Salmon. While others covered the media of the story of the week with a snarky undertone, Salmon clearly identifies the game Buzzfeed is on and why we need to take notice. Buzzfeed is a media company, but it’s not a content company per se; its core competence is the technology of marketing. Overhyping content to drive clicks to sell to advertisers is not Buzzfeed’s game (unlike Upworthy and Business Insider), points out Salmon. BuzzFeed proves with its content that it knows how to reach huge, young, mobile audiences. Then “it can then sell that secret sauce to advertisers, and help them reach the same audience, using the same tools.” That’s a completely new game. “The big message is that it wants, in founder Jonah Peretti’s words, to be “the number one digital media brand”. That means beefing up the current editorial product; investing massively in video; and an aggressive international expansion, into a number of brand-new languages and cultures,” says Salmon. The first smile A timely piece on why laughter, smiles and tears look so similar? Turns out because they all evolved from a single root. “Long before written symbols, even before spoken language, our ancestors communicated by gesture. Even now, a lot of what we communicate to each other is non-verbal, partly hidden beneath the surface of awareness. We smile, laugh, cry, cringe, stand tall, shrug,” Micahel Graziano writes. It certainly makes you wonder, if we should ever take a smile at face value. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
A new app allows job seekers to spam politicians with job applications in response to the government’s proposed work for the dole policy. Founder Bowz Chapman told StartupSmart the idea for DoleBludger came to him after Joe Hockey handed down the Abbott government’s first budget. Since then, the government has released plans of to force job seekers to look for 40 jobs a month in order to be eligible for the dole. DoleBludger hopes to work around the proposed policy – as well as poke fun at it – by spamming politicians with job applications via email. “I’ve been on welfare between jobs so I know what it’s like,” Chapman says. “As an individual, there’s not a lot you can often do. This is the one policy issue I cared about and could actually see a way of doing something against just by flipping it on its head.” The app also gives the user the opportunity to attach a resume and select or filter out parliamentarians based on categories such as their state or party. According to Chapman, the app has sent out 5000 applications in just two days. “As much as it is a joke – it honestly is a joke – I hope people will use it to show the government how stupid this policy really is,” he says. The 27-year-old, who is based in Western Australia, says this is his first app – however he has a background in IT. While the app is only available on Google Play at the moment, Chapman says a desktop and iOS version are currently being developed. “I just thought, if I’m going to do this, I need to get out there as soon as possible so it gets traction while the issue is current,” he says. “It was just easier with the Android than it was with the iPhone.” Since the government announced its proposed job-seeker policy, a range of apps have sprung up as ways to get around having to manually apply for 40 jobs a month. Smartphone app AppApp trawls through employment websites on behalf of the user. Meanwhile, SpamBludger automatically emails job applications to businesses while CCing employment minister Eric Abetz. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Australian entrepreneurs will soon have the chance to conceive and launch their own startup with a group of strangers on a bus, thanks to an incubator on wheels which is coming Down Under for the first time. StartupBus, which is marketed as one of the “most intense” startup competitions in the world, will be held in partnership with this year’s SydStart – Australia’s largest professional tech startup conference. Founder Elias Bizannes told StartupSbmart the event will be about bringing people together and getting them out of their comfort zone. “StartupBus is an international community of developers, designers, and marketers better known for the annual competition we run that inducts new people into our community, whereby you need to conceive, build and launch a startup on a bus travelling at 80 kilometres an hour in 72 hours with a bunch of strangers,” he says. “The purpose of StartupBus is to empower the people who can disrupt the status quo so that it leads to higher quality life for us all.” The idea for StartupBus came when Bizannes, who is now based in San Francisco, was at his farewell drinks in Sydney in 2009 and joked about launching a startup after going on a roadtrip. Five years later, teams of “buspreneurs” have made their way across America and Europe and developed viable business ideas and raised millions of dollars in funding. Bizannes says he originally started StartupBus as a way of helping the Australian tech scene grow, so bringing the incubator to SydStart will be a bit of “closure”. “I tried again in 2011 to make a dedicated bus of Australians but demand was so high we didn’t get around to it,” he says. “And then we launched in Europe and Africa, and it only seemed natural that one day I would bring this back to Australia combined with the five years of knowledge and networks I've developed since moving to Silicon Valley.” The Australian StartupBus will depart Sydney on August 29, before returning for the SydStart conference on September 2. Up to 23 entrepreneurs will then pitch their ideas in front of 2000 people. Bizannes says what makes this venture different from previous ones is that both he and the global director of StartupBus, Mitch Neff, will be “conducting” the bus. The result will be some “pretty hard-core mentoring”. “What I want to do is seed it for what year three will look like of us having operations in Australia,” he says. “The event this year will simply be a taste for what it could become in future.” To those considering taking part, Bizannes’ message is simple. “There is absolutely nothing rational about wanting to get involved in this event,” he says. “But I promise you, this will change your life.” Applications for StartupBus are conducted on an invite-only basis. You can contact the team and pre-apply via their website. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
The Small Business Festival Victoria is underway, aiming to provide more than 300 events to people across the state on how to start and grow their own business. Here are StartupSmart’s top picks: Developing a High Performing Team Date: 27 August 5.30-8pm Venue: Australian Institute of Management Address: Level 20, 380 La Trobe Street Melbourne Cost $50 This event, presented by the Australian Institute of Management and Victoria Training College, will help you build a more sustainable and profitable business by converting your team into a high calibre unit. Thought Dynamics: Create a Culture of Performance Date: 16 August 2-4pm Venue: Festival Hub, Federation Square Address: Corner of Swanston and Flinders Streets, Melbourne Cost: Free Want to improve efficiency in the workplace, foster innovation and enhance profits? Then this panel, presented by Thought Dynamics, is for you. Chinese Negotiating Strategies Date: 19 August 5-8pm Venue: Carlton Library meeting room Address: 667 Rathdowne Street, Carlton North Cost: $40 This workshop is aimed at helping small business owners engage effectively with Chinese business counterparts by understanding cultural differences and ways of negotiating. Accelerate Your Business with Grants Date: 19 August 12-1.30pm Venue: The Cluster Address: Level 10, 50 Market Street Melbourne Cost: $25 Presented by Treadstone Enterprises, this workshop looks into what business grants are available and how to write that winning application. Crowd Sourcing: What is it and How to Make it Work Date: 28 August 2.30-5.30pm Venue: Trunk Bar and Restaurant Address: 275 Exhibition Street Melbourne Cost: $25 Discover how the right questions in the latest market research platform – crowd sourcing – can improve your overall business and marketing strategies. Presented by the Australian Retailers Association. Convert Website Visitors into Paying Customers Date: 21 August 9.30-11.30am Venue: Arrow Internet Marketing Address: 412 Collins Street Melbourne Cost: $49 This workshop is about gaining the practical knowledge and tools to help your website turn clicks and page views into revenue. Kick Start your Idea Date: 22 August 2-3pm Venue: Community Bank Stadium Address: 129-163 Main Hurstbridge Road, Diamond Creek Cost: $10 Have a great business idea? This workshop will help you turn it into a reality with various tips, tools and resources. Follow StartupSmart on Facebook, Twitter, and LinkedIn.
Despite being only two years old, insurance startup health.com.au now provides more than 80,000 Australians with private health insurance. The business turned over $85 million in the 2013-14 financial year, propelling it into the top 15 Australian health funds in terms of market share. Looking ahead, the business hopes to hit the $100 million mark by the end of the 2014 calendar year and doesn’t expect to slow down any time soon. StartupSmart spoke to founder and chief executive Andy Sheats about how to successfully scale your startup without straying too far from your original vision. 1. Put your users first Sheats says he originally founded health.com.au because he wanted to bring a contemporary online customer experience to “a really old school industry”. “We’re always looking for ways we can create better customer service and not have to add as many staff,” he says. “The issue is our customers don’t really want to talks to us – what they really want is to not have any problems.” Sheats is quick to point out that a good customer experience can help any startup make an impact in a competitive market. “Build a service model that actually scales and not just throw bodies at problems,” he says. 2. Be agile Sheats says he and his team employed an “agile methodology” right from the outset. His advice is for other startups to “plan, do, learn and do it again”. Creating a minimal viable product and seeing how customers respond is crucial. “That’s been a phenomenally useful way for us to scale,” he says. “We’re making short bursts of activity and spending time on priorities when customers come across a problem.” Sheats says his team scaled health.com.au in increments rather than all at once. With an 85% increase in sales this year alone, the approach seems to be paying dividends. “We were just very careful about where we put our time and not planning so far into the future,” Sheats says. 3. Use your downtime to plan ahead One of the realities of the insurance industry is that sales are largely seasonal. During March, April, May and June there is a “massive rush” and health insurers make a lot of sales. However, after that time business returns to a steadier pace and the office becomes less frantic. Sheats says it’s important to use this time to do a critical self-evaluation. “What worked, what didn’t work? Where are the areas we could really improve in customer services? “With other businesses it’s been a sprint until the end. But the seasonality is a cycle we take advantage of. Go and prepare for the next battle.” 4. Shift your focus once you get customers Sheats says one of the major hurdles he had to overcome with health.com.au was the transition from being a project in its developmental stage to an actual business. He says the key is to make sure you have clear personal goals. It’s also important employees understand what their roles are once the startup begins to attract customers and revenue starts to come in. “The big lesson for me was the day you get your first customer you actually have to change gears in how you run the business,” he says. “When you get customers, people need more clarity. A conscious switch at that point would be really wise.” Follow StartupSmart on Facebook, Twitter, and LinkedIn.