The pundits who have been waiting for Apple to come up with a new product category may just get their wish. New reports today suggest Apple is working on a wristwatch that could be released as soon as the end of the year.
Launching a pop-up shop to coincide with an event can be a huge success, according to a leading industry player, after Salsa’s Fresh Mex Grill launched a pop-up shop at the venue of the Australian Open.
The first class of Atlassian Hack House graduates have highlighted their achievements since participating in the program, after the second class began work yesterday.
I’m trying to think of a one-liner for my brand. What makes a great tagline? This week’s Secret Soloist is answered by marketing guru Mike Halligan. Taglines have the ability to quickly and succinctly define a brand’s meaning and position.
More than 100 brands have signed up for The 360º Mall, a 3D shopping centre created by a 16-year-old NSW schoolboy that will launch in Australia next month.
Global tech giant Microsoft has updated its logo after 25 years in a bid to reflect the company’s ever-growing product portfolio, highlighting several logo lessons for start-ups to take note of.
The London Olympics could be a boon for start-ups as they draw inspiration from major retailers such as Nike, which is allowing shoppers to compete against each other in virtual games.
While, in Australia, businesses are creating headlines for blaming price increases on the carbon tax, their counterparts in the UK are having to run a different kind of gauntlet.
I just read an awesome blog post written by Albert Wenger from Union Square Ventures.
The vast majority of brands are failing to connect with the $62 billion youth market, according to the latest Urban Market Research Report, which identifies key trends start-ups should focus on.
James Packer, one of Australia’s most prominent entrepreneurs, has welcomed the $1.97 billion bid from News Ltd that would see him exit the pay-TV sector.
It’s the most visible, striking aspect of your business. The thing that your customers will see more than any other, which you hope you will be plastered approvingly across billboards and the internet in double-quick time.
This article first appeared August 18, 2011. In this climate fresh thinking is the most important tool we have and there isn’t a person reading this who doesn’t have the ability to tap into it to solve any business challenge.
Hopefully, your business will one day command a huge advertising budget, tasking hordes of Don Draper-types to scurry around and devise knockout marketing strategies for you.
Taglines have the ability to quickly and succinctly define a brands meaning and position.
Apple launched its new iPhone 4S at its press event in San Francisco this morning, and introduced a new, powerful voice recognition technology, but stopped short of releasing an improved iPhone 5 with an all-new design.
Social giant Facebook has announced some of the most dramatic updates to its profile design since the site's inception, with chief executive Mark Zuckerberg revealing new features including the ability to stream music with Spotify and watch films through the site using Netflix.
Who doesn’t love a good list? Weekend Reads certainly does, which is why we are encouraging you to take advantage of a recent slew of business-related countdowns.
You don’t get many firebrand preachers operating out of their mother’s garage. But then Michael Malone was never the standard entrepreneur.
Who should be responsible for creating all of the branding for my new business? I’ve been wondering whether to get an external agency in to help me with this but should it come from me?