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Apple working on iWatch to be released later this year
3:35AM | Friday, 15 MarchThe pundits who have been waiting for Apple to come up with a new product category may just get their wish. New reports today suggest Apple is working on a wristwatch that could be released as soon as the end of the year.
Salsa’s Australian Open pop-up prompts start-up advice
3:23AM | Monday, 11 MarchLaunching a pop-up shop to coincide with an event can be a huge success, according to a leading industry player, after Salsa’s Fresh Mex Grill launched a pop-up shop at the venue of the Australian Open.
Atlassian rolls out second ‘Hack House’ for budding techies
3:05AM | Friday, 15 MarchThe first class of Atlassian Hack House graduates have highlighted their achievements since participating in the program, after the second class began work yesterday.
What makes a great tagline?
10:18AM | Wednesday, 24 OctoberI’m trying to think of a one-liner for my brand. What makes a great tagline? This week’s Secret Soloist is answered by marketing guru Mike Halligan. Taglines have the ability to quickly and succinctly define a brand’s meaning and position.
NSW schoolboy snags big-name brands for 360º Mall retail launch
9:44AM | Monday, 3 SeptemberMore than 100 brands have signed up for The 360º Mall, a 3D shopping centre created by a 16-year-old NSW schoolboy that will launch in Australia next month.
Microsoft changes its logo after 25 years: Here are three lessons you can learn
8:53AM | Tuesday, 28 AugustGlobal tech giant Microsoft has updated its logo after 25 years in a bid to reflect the company’s ever-growing product portfolio, highlighting several logo lessons for start-ups to take note of.
Nike’s “House of Innovation” tipped to inspire start-ups
8:37AM | Thursday, 2 AugustThe London Olympics could be a boon for start-ups as they draw inspiration from major retailers such as Nike, which is allowing shoppers to compete against each other in virtual games.
Five great Olympics ambush marketing campaigns
8:38AM | Thursday, 2 AugustWhile, in Australia, businesses are creating headlines for blaming price increases on the carbon tax, their counterparts in the UK are having to run a different kind of gauntlet.
Understanding the future of the media
7:42AM | Friday, 20 JulyI just read an awesome blog post written by Albert Wenger from Union Square Ventures.
Brands failing to connect with young people – here are three ways to do it
6:45AM | Monday, 25 JuneThe vast majority of brands are failing to connect with the $62 billion youth market, according to the latest Urban Market Research Report, which identifies key trends start-ups should focus on.
THE NEWS WRAP: Packer open to News Ltd bid
6:23PM | Wednesday, 20 JuneJames Packer, one of Australia’s most prominent entrepreneurs, has welcomed the $1.97 billion bid from News Ltd that would see him exit the pay-TV sector.
Top 10 start-up logos
3:02AM | Monday, 11 MarchIt’s the most visible, striking aspect of your business. The thing that your customers will see more than any other, which you hope you will be plastered approvingly across billboards and the internet in double-quick time.
Six steps to building a culture of ideas
3:28AM | Saturday, 16 MarchThis article first appeared August 18, 2011. In this climate fresh thinking is the most important tool we have and there isn’t a person reading this who doesn’t have the ability to tap into it to solve any business challenge.
Five essential DIY marketing tips
5:33AM | Wednesday, 2 MayHopefully, your business will one day command a huge advertising budget, tasking hordes of Don Draper-types to scurry around and devise knockout marketing strategies for you.
I’m starting up an interior design business. I’ve been wondering – do I need a tagline?
3:21AM | Saturday, 16 MarchTaglines have the ability to quickly and succinctly define a brands meaning and position.
Apple unveils iPhone 4S, set to launch in Australia on October 14
10:16PM | Tuesday, 4 OctoberApple launched its new iPhone 4S at its press event in San Francisco this morning, and introduced a new, powerful voice recognition technology, but stopped short of releasing an improved iPhone 5 with an all-new design.
Facebook reveals radical new profile design, app ecosystem at F8 conference
9:56AM | Friday, 23 SeptemberSocial giant Facebook has announced some of the most dramatic updates to its profile design since the site's inception, with chief executive Mark Zuckerberg revealing new features including the ability to stream music with Spotify and watch films through the site using Netflix.
Don’t be left listless
9:09PM | Thursday, 1 SeptemberWho doesn’t love a good list? Weekend Reads certainly does, which is why we are encouraging you to take advantage of a recent slew of business-related countdowns.
The iiNet evangelist
2:17AM | Wednesday, 9 FebruaryYou don’t get many firebrand preachers operating out of their mother’s garage. But then Michael Malone was never the standard entrepreneur.
Who should be responsible for creating all of the branding for my new business?
12:35AM | Wednesday, 8 DecemberWho should be responsible for creating all of the branding for my new business? I’ve been wondering whether to get an external agency in to help me with this but should it come from me?
