When you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand your first product. But what about your second product?
The 2013 International CES, the largest in the tech show’s 45-year history, has wrapped up, with start-ups ranging from the Pebble ‘smartwatch’ to a device that informs people if they haven’t taken prescribed medication grabbing attendees’ attention.
Sydney-based tech start-up Tapit Media plans to take its near field communications technology (NFC) to the global stage, after completing a $2.3 million Series A round led by MPC Ventures.
It’s natural that start-ups keen to follow in the footsteps of on-trend businesses will begin to adopt their behaviour, down to the language they use.
New research reveals Australians are more likely to stay at home and use electronic devices than dine out, with industry experts saying consumer-focused businesses shouldn’t take customers for granted amid these long-term trends.
Sir Richard Branson has been dealt a blow after the competition watchdog blocked an alliance between his Virgin Blue brand and Air New Zealand.