Businesses are still responsible for comments made by the public on their Facebook pages, after the Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.
Businesses large and small are rushing onto Twitter and Facebook in an attempt to engage with customers.
New technology flagged by Microsoft lets you converse in any language instantaneously in your own voice.
People often ask what is required in a tactical sense once you’ve outlined your social media strategy.
When it comes to basketball, Old Taskmaster isn’t a fan of the Dallas Mavericks. However, after reading this article, I’ve certainly become a fan of a maverick from Dallas.
With the United States presidential election underway, there are plenty of web-based resources to help you find out what’s going on.
A new smartphone app will allow users to send video messages as easily as sending a text.
Frankston City Council recently announced a new grant scheme for start-ups, one of the few local councils around the country to offer grants to early stage ventures.
YouTube has introduced a new way for content creators to promote their videos and channels, launching a feature called InVideo Programming, designed to help creators grow their audience.
You probably heard about the PR clanger that Google dropped last week.
Google hasn't been having a very good day.
Google has released more analytics features for YouTube that will allow webmasters to get a better understanding of how they can use video to better connect with their customers, and create more engaging content.
US start-up GumHouse has a new chief executive in the form of Rebekah Horne, digital director of DMG Radio Australia and former senior vice president of MySpace International.
A false Twitter account claiming to be that of a senior Bankwest executive has caused a headache for the bank and illustrated the importance of monitoring social media for business.
We have a patented cricket training aid. Basically it acts as a bowler, it will sell for about $60 and we have video footage of 50 overs being hit in under 12 minutes.
I read recently that Facebook’s growth rate is slowing.
Trying to sell a new product or service isn’t easy.
Start-ups are being urged to monitor comments left on their Facebook pages, after the parent company of Smirnoff failed to monitor distasteful comments made by its Facebook “fans”.
Google has acquired New Zealand-founded social media start-up Wildfire for a reported $US250 million, with the start-up expected to help Google expand further into social media.
The Olympic Games are kicking off in London and small businesses in the area are hoping for a windfall after 10 billion pounds ($15 billion) in public outlay for the event.