Marketing your business without your target market properly defined is like driving with a blindfold on and hoping for the best. You might get lucky a few times though chances are you won't get very far.
A lot of entrepreneurs come from a corporate background, which often stands them in good stead when they launch their start-up.
High-profile American entrepreneur Tony Perkins has highlighted US investors’ increasing appetite for Australian companies, ahead of Australia’s first-ever AlwaysOn conference.
I had lunch with some close friends of mine who own a gym.
Not many couples come up with a business idea on their honeymoon, but Sharmeen Arain and Rax Huq are not your average couple.
After winning the Best Green Start-up title at the 2012 StartupSmart Awards, John Cross quickly returned his focus to his product, the Plastic Bottle Crusher.
Small businesses are being tipped to keep an eye on Twitter's new video service, which allows users to film up to six seconds of video and post it to their social feeds without the use of a third-party uploading service like YouTube.
The 2013 International CES, the largest in the tech show’s 45-year history, has wrapped up, with start-ups ranging from the Pebble ‘smartwatch’ to a device that informs people if they haven’t taken prescribed medication grabbing attendees’ attention.
We know that starting an online business can allow for a faster launch than traditional bricks and mortar businesses.
Shadow treasurer Joe Hockey has said that he cannot guarantee the Coalition will bring the budget back into the black, despite calling the government’s abandonment of the surplus as “humiliating.”
Mike, Jodie and I are often asked how we persuaded ourselves that it would be okay to quit our jobs to start Shoes of Prey and how we managed to self-fund the business without overstretching our resources.
Gumtree was the most searched for local brand in Australia this year, Google’s Brand Zeitgeist reveals, while Coles’ “Down, down” campaign was the most searched for advertisement.
Businesses are still responsible for comments made by the public on their Facebook pages, after the Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.
Businesses large and small are rushing onto Twitter and Facebook in an attempt to engage with customers.
New technology flagged by Microsoft lets you converse in any language instantaneously in your own voice.
People often ask what is required in a tactical sense once you’ve outlined your social media strategy.
When it comes to basketball, Old Taskmaster isn’t a fan of the Dallas Mavericks. However, after reading this article, I’ve certainly become a fan of a maverick from Dallas.
With the United States presidential election underway, there are plenty of web-based resources to help you find out what’s going on.
A new smartphone app will allow users to send video messages as easily as sending a text.
Frankston City Council recently announced a new grant scheme for start-ups, one of the few local councils around the country to offer grants to early stage ventures.