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AANA prescribes regular social media monitoring
3:31AM | Monday, 11 MarchBusinesses are still responsible for comments made by the public on their Facebook pages, after the Australian Association of National Advertisers resisted pressure to change its definition of advertising in its latest guidance.
Getting a return on your social media investment
11:17AM | Tuesday, 27 NovemberBusinesses large and small are rushing onto Twitter and Facebook in an attempt to engage with customers.
Microsoft unveils instant language translation
11:31PM | Tuesday, 20 NovemberNew technology flagged by Microsoft lets you converse in any language instantaneously in your own voice.
A tactical guide to social media
11:06PM | Sunday, 18 NovemberPeople often ask what is required in a tactical sense once you’ve outlined your social media strategy.
Be a social media maverick and switch away from Facebook
11:55AM | Wednesday, 14 NovemberWhen it comes to basketball, Old Taskmaster isn’t a fan of the Dallas Mavericks. However, after reading this article, I’ve certainly become a fan of a maverick from Dallas.
The best US presidential election coverage online
11:46AM | Tuesday, 6 NovemberWith the United States presidential election underway, there are plenty of web-based resources to help you find out what’s going on.
Smartphone app sends video messages
11:22AM | Thursday, 1 NovemberA new smartphone app will allow users to send video messages as easily as sending a text.
Going local for your start-up funding
3:12AM | Friday, 15 MarchFrankston City Council recently announced a new grant scheme for start-ups, one of the few local councils around the country to offer grants to early stage ventures.
New YouTube feature helps creators promote their content
3:24AM | Tuesday, 12 MarchYouTube has introduced a new way for content creators to promote their videos and channels, launching a feature called InVideo Programming, designed to help creators grow their audience.
Five basic PR blunders every start-up needs to avoid
10:06AM | Thursday, 25 OctoberYou probably heard about the PR clanger that Google dropped last week.
Google suffers triple PR disaster as earnings report "pending Larry quote" leaked early
3:39AM | Tuesday, 12 MarchGoogle hasn't been having a very good day.
Start-ups urged to use YouTube analytics update
3:47AM | Tuesday, 12 MarchGoogle has released more analytics features for YouTube that will allow webmasters to get a better understanding of how they can use video to better connect with their customers, and create more engaging content.
DMG Radio’s Rebekah Horne relocates to run LA start-up GumHouse
9:21PM | Sunday, 2 SeptemberUS start-up GumHouse has a new chief executive in the form of Rebekah Horne, digital director of DMG Radio Australia and former senior vice president of MySpace International.
Bankwest stung by Twitter impersonator
8:37AM | Tuesday, 28 AugustA false Twitter account claiming to be that of a senior Bankwest executive has caused a headache for the bank and illustrated the importance of monitoring social media for business.
Should we sell our new product online or through traditional retail?
8:16AM | Tuesday, 21 AugustWe have a patented cricket training aid. Basically it acts as a bowler, it will sell for about $60 and we have video footage of 50 overs being hit in under 12 minutes.
Facebook seems to be on the wane. Do I need to be on other social media sites?
8:32AM | Monday, 20 AugustI read recently that Facebook’s growth rate is slowing.
Four brilliant uses of video by start-ups
8:11AM | Friday, 10 AugustTrying to sell a new product or service isn’t easy.
Smirnoff controversy prompts Facebook comments warning
8:55AM | Monday, 6 AugustStart-ups are being urged to monitor comments left on their Facebook pages, after the parent company of Smirnoff failed to monitor distasteful comments made by its Facebook “fans”.
Google gobbles up NZ social media start-up Wildfire
8:36AM | Wednesday, 1 AugustGoogle has acquired New Zealand-founded social media start-up Wildfire for a reported $US250 million, with the start-up expected to help Google expand further into social media.
How Aussie start-ups can win Olympic gold
7:32AM | Friday, 27 JulyThe Olympic Games are kicking off in London and small businesses in the area are hoping for a windfall after 10 billion pounds ($15 billion) in public outlay for the event.
