Craig HodgesThursday, 06 December 2012 00:00
How can I go about converting Facebook “Likes” into actual sales?
This article first appeared on December 9th, 2011.
Although there’s no instant formula for turning Facebook “Likes” into sales (if there were, we’d all be rich), there are certainly ways that you can prompt those who “Like” your product into taking action.
For the sake of being thorough, let’s take the art of making Facebook sales back to its very foundation – growing likes.
This is without a doubt the hardest step of generating sales through social media. Attaining a following of genuinely interested customers is not easy, but the following tips certainly help:
But I digress. Growing “Likes” on a Facebook page does not necessarily make you a successful company or generate any extra sales. To turn your “Likes” into actual sales you must be extremely savvy and proactive about how you speak and deal with your “Likees”.
The good news is that they already like your product – so that’s at least one hurdle cleared. Treat these people as if they’re customers browsing your store – the last thing you want to do is scare them off after you’ve managed to get them through the door.
On top of all of these customer-focused tips, there are two other almighty factors – the sales platform and the product display.
Again, think of your page as a shop – post albums of your latest collections and prompt people to leave their comments. People shop with their eyes, so make your products as appealing as possible.
Most importantly, integrate a sales platform into your Facebook page. This may take some time but essentially it will turn your page into an ecommerce solution. This is new to Facebook pages and we predict it will soon be the bee’s knees of social ecommerce.
Craig Hodges is the founder of King Content, a digital content and marketing agency. Prior to this, Craig was co-founding director of Edge Custom Media, working with clients such as Volkswagen, St George Bank and BMW.
Ask Craig or any other StartupSmart mentor a question here.
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