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Thursday 13 October

Thursday, 13 October 2011 | By Oliver Milman
Oliver MilmanHow much is your brand worth? If you have just got your business off the ground, the likely answer is “not much”.

But that doesn’t mean that you can’t build your business’ image from day one by learning the lessons of the world’s most valuable brands, which were recently ranked by Interbrand.

Today, we look at the 10 ways you can boost your brand. A key quality is consistency. As advertising mogul Siimon Reynolds puts it: “A good brand is like a lighthouse. It shines brightly, but it stays still.”

Elsewhere, we profile My Bellboy, a start-up that’s aiming to shake up the personal assistant market, and mentor Martin Nally explains what to do with an over-enthusiastic member of staff.