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Thursday 15 November

Thursday, 15 November 2012 | By Oliver Milman
When starting up, did you combine a bit of knowledge, a chunk of outside advice and a sprinkling of gut feel before crossing your fingers and hoping for the best?

If so, you aren’t alone, according to business advisor Marc Peskett. But it does mean that you are likely to fall victim to a number of avoidable mistakes due to complacency.

Today, Peskett outlines the 10 most common blunders, ranging from underestimating competitors to running out of cash, that start-ups can avoid with a bit more care and forethought.

Time is a commodity you may also be struggling with, so we’ve listed five great tech tools that will help you put the clock back on your side. Meanwhile, mentor Fred Schebesta explains why you should engage with people who talk about your business on blogs.