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Wednesday 21 December

Wednesday, 21 December 2011 | By Oliver Milman

Oliver MilmanToday on StartupSmart, we have some expert words of advice for businesses concerned about Australia’s increasingly cautious consumers.

While many retailers are relying on discounts and cheap and cheerful marketing to pull the punters through the door, there are some other, more fundamental changes you can implement to make your business more customer-friendly.

Leading sales consultant Debra Templar has put together her six essential tips to help bolster sales of your product or service in 2012.

Elsewhere, mentor Franz Madlener explains how to overcome the fear of starting up and we have news of the potentially hot sectors for start-ups next year.