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Wednesday 30 November

Wednesday, 30 November 2011 | By Oliver Milman

Oliver MilmanThis year has seen a surge in Australian start-ups taking the trans-Pacific route to find their fame and fortune.

Whether it is big player 99designs snagging $35 million in funding or solo Adelaide entrepreneur Gerard Ramsay-Matthews selling his hand-eye co-ordination invention to Wal-Mart, Australian innovators seem to be highly sought-after in the USA.

But how can you effectively crack the US market? Today, we speak to Mike Cannon-Brookes, co-founder of software powerhouse Atlassian, on the Australian start-up scene, why it differs from the US and how to convince an investor to part with $60 million of their money.

Elsewhere, mentor Craig Yeung outlines the basics of a shareholder agreement and online entrepreneur Michael Fox focuses on how to manage your small, profitable customers.