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Franchise council launches professional accreditation program

Thursday, 29 November 2012 | By Michelle Hammond

The Franchise Council of Australia has partnered with a US organisation to launch a professional accreditation program, described as a “must” for franchisors, franchisees and suppliers.

 

The FCA, in association with the Institute of Certified Franchise Executives (ICFE), has launched the Certified Franchise Executive program for its members.

 

The mission of the ICFE is to enhance professional standards in franchising by certifying the highest standards of quality training and education.

 

According to the FCA, the CFE program is the only internationally recognised professional accreditation program for franchise executives.

 

It offers existing and aspiring franchising professionals and franchise entrepreneurs the opportunity to reach a recognised standard of excellence within the franchising community.

 

The structure of the program – which is already used in North America, Europe and Asia – has been customised for Australian candidates.

 

It will include core education units from FCA suppliers along with international online curriculum units, and credit for sector experience and participation.

 

According to FCA chairman Michael Paul, Australia’s vibrant franchising sector can only benefit from such a program.

 

“This is a great opportunity to enhance what are already high standards in franchising and is a fit with the FCA mantra of constantly looking for ways to improve business performance,” he says.

 

“We see education as a critical element in lifting standards across the board.”

 

FCA deputy chair Stephen Giles believes the program is a “must” for industry players, including franchisors, franchisees and suppliers.

 

“To me, it’s an absolutely essential plank in any advisor’s platform for quality service delivery to franchise businesses,” he says.

 

“I’ve seen this program from the franchisor and supplier perspective, and I know it’s the best program we could bring into the Australian market.”

 

The CFE designation will be presented at the FCA’s National Franchise Convention to candidates who meet all the requirements and are approved by the ICFE board of governors.

 

The FCA isn’t the only organisation ramping up its efforts with regard to education.

 

The Australian Retailers Association is calling for expressions of interest from existing and aspiring retailers who want to complete diploma and certificate courses in retail management.

 

ARA Retail Institute courses include a diploma of retail management, a diploma of retail management (multichannel) and Certificate 4 in retail management.

 

According to ARA executive director Russell Zimmerman, the courses are “at the forefront” of education and training in retail.

 

“The retail sector is facing a myriad of challenges and changes; knowledge is paramount to the industry’s future success, and ability to innovate and grow,” Zimmerman says.