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It’s all about the passion for franchisees as top 10 franchises unveiled

Monday, 26 November 2012 | By Oliver Milman

Franchisees are increasingly prioritising the passion they have for a business when deciding whether to stick with it, according to the 2012 Topfranchise.com.au Awards, which placed Smartline Personal Mortgage Advisors in the top spot.

 

The annual awards, created by franchise consultancy 10 Thousand Feet, saw Smartline win out in terms of franchisee satisfaction based on criteria such as lifestyle, financial rewards and franchisor support.

 

Aussie Pooch Mobile, the dog care franchise, was placed second, with Drummond Golf coming in third.

 

topfranchise.com.au Top 10, November 2012

 

Rank

Company name 

Franchisees
in Australia

Units/Locations
in Australia*

1

Smartline Personal Mortgage Advisers

240

240

2

Aussie Pooch Mobile

92

200

3

Drummond Golf

48

48

4

Pandora

35

62

5

Worldwide Online Printing

50

61

6

Mister Minit

90

110

7

Embroid Me

39

40

8

Snap-on Tools

101

166

9

Bucking Bull

25

32

10

Kwik Kopy

86

105

*This refers to the combined number of business units owned and operated by the company and its franchisees.

 

According to Ian Krawitz, head of intelligence at 10 Thousand Feet, franchisee passion for what they do was a clear hallmark of this year’s awards.

 

“Franchisees are focusing on what’s beyond the transaction, the passion they have for the role and the feelings their customers have for the business,” he tells StartupSmart.

 

“You’d think after the hard past four or five years, franchisees would become jaded, but that’s not what we’re seeing. The businesses in the top echelons have people who are very passionate and there are a lot of retail businesses in the top 10, despite the challenging retail environment.”

 

Krawitz says it’s essential that franchisors engender a love for the business among franchisees.

 

“If a franchisor isn’t passionate, how can you expect a franchisee to be?” he says. “You want to choose people who like your business. Take Aussie Pooch Mobile – 50% of their franchisees come from their customer base.”

 

“Finances, lifestyle and the support received from franchisors are still critical factors in making the top 10 in the Topfranchise awards and having satisfied franchisees. But we have seen the passion for what franchisees do and the customers they serve increase to over one-sixth of what makes franchisees happy.”