I hear you Sally. I’m a pretty socially- / environmentally-conscious sort of guy. My views considered quite “left” by those on the right. And I recently started an eco-friendly cleaning business.

Some of acquaintances accused me of selling out. Far from it, I told them. “Green capitalism”, as it has been called, is a step forward.

Kudos to those that start businesses that aim to cure rather than exploit social and environmental injustices.

For anyone interested, we now have a Sustainability and start-ups discussion group at http://www.startupsmart.com.au/groups/startupsmart/sustainability-and-start-ups.html