Wednesday, 15 September 2010 16:55

How do you use Twitter for your business?

Discussion started by Oliver Milman

How do you use Twitter as a marketing tool for your business? Do you find it to be an invaluable way to reach consumers or just a pointless echo chamber?

Latest Discussion
James Thomson

James Thomson

1554 days ago
I've found that the best thing about Twitter is the information you can pick up by following the right people. Just by following some key overseas news sites (NYTimes, FT, Forbes) you can get a constant stream of business trends from overseas. You'll get a huge benefit from just watching people, even if you don't want to Tweet yourself.
John Cirocco

John Cirocco

1554 days ago
I see twitter (and facebook) integration as an important step in enhancing web presence. Most of the time I recommend clients link their website (blog) to twitter so content updates are syncronised to all channels. We really want to be where people are, and since not all people are in the same place, twitter gives us another avenue for exposure.
Campbell Corser

Campbell Corser

1551 days ago
Monitoring. It's important to have you ear to the ground in the Twitter world. They're the first to pick up if technical problems, typos and things like that on a site. And also can give valuable/immediate feedback to what you're doing.
Simon Richardson

Simon Richardson

1532 days ago
Twitter is only 1 part of a larger marketing approach that for Tool-Log involves facebook, tell your mates (tell-a-friend), blogs (content with article marketing).

Twitter is the best way to intimately listen, join, engage, network, build, profit, manage.

I use Nutshell Mail to aggregate my twitter and facebook feeds into email throughout the day automatically. Its a free service and saves me from the twitter time vortex!

We look to provide something useful or interesting for our followers - something that may solve a problem they may have or are likely to have.

Some of this is automated and some of it is personal....You cant do it all manually an dyou cant do it all automatic...you have to engage at a level appropriate with the business you are generating from that participation.

Dean Wormald

Dean Wormald

1152 days ago
Putting the whole integrated digital marketing strategy aside, I use my business Twitter profile a lot (@MakingWebsites) to post cool links or share what others are saying. When it's something that takes a different perspective from the norm, I'll end up getting a few more followers from each tweet.

Invaluable... yes.
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