It's great to hear your interest. As you suggested I will share more of our story within the sustainability thread. For all other this is following on from:
Firstly Toby and I really believed there was a gap in the fast delivery of nappies to parents. With the aim being to take a loss on the nappies, but secure their trust through fast and reliable delivery and soon expand into supplying higher margin items (e.g. strollers, car seats and baby food). It is through this model we will create a sustainable business that serves a real need.
However, we hesitated on the idea for some time as we were not so keen on supplying nappies when 2.2 million are disposed into landfill everyday in Australia. There were many other ideas we were interested in and we are both big fans of the business model pioneered by TOMS shoes (give away a pair of shoes to someone in need for every pair purchased). We ran through many ideas in this "one for one model" but eventually settled on the idea of planting a tree for every purchase.
As a two person capital strapped start up it was inpractical to physically plant each tree ourselves and we did not feel this would allow the planting to have the greatest impact. We were lucky enough to come across Plant With Purpose who have been nothing short of wonderful to partner with. In order to save space the impact tree planting has in these selected communities is best described by PWP: https://www.plantwithpurpose.org/about
We hope to market our product through creating a community of our customers. The channels we are starting with include email marketing, Facebook, our blog and emphasising to the customer how available we are to talk over the phone - currently our lines are open 6am-6pm, however we are looking to expand the hours to include weekends.
We are by no means experts in marketing our eco-strategy. At this stage we are just trying to get the story of MyNappies.com.au heard. We get a very positive reponse from customers and our sites metrics are looking very solid. Our current problems are how best to communicate our message, getting traffic to our site and converting customers.
Do you have any thoughts or strategies on the above? What is your background?