Start-up Profiles
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Deputy.com
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After realising that many businesses still use paper-based and time consuming processes for work schedules, Ashik Ahmed came up with an idea to shake things up.
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SurfaceScreen
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A TV show about NASA spacesuits inspired Christian Le Loux to start his tech company, Fourteen92, which is releasing products under the registered trademark name of SurfaceScreen.
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Brownie Points
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There are five founders behind the Brownie Points enterprise, who bring a huge level of experience across sales, marketing, information technology, creative design and branding.
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Infullview
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While running their recruitment agency, Patrick Flaherty and Matthew Hughes realised that the hiring process could be enhanced with a healthy dose of video.
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Noozgrab
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The terms “Noozers” and “Grabbers” might sound a bit bizarre, but Melbourne-based start-up Noozgrab is making a name for itself by linking one with the other.
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Taylor Ventures
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All it took was talk of a Melbourne bar to prompt Simon Walker and Damon Garrett to launch Taylor Ventures, which is “a radar for the events taking place around you”.
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JobAdvisor
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After attending a Google conference, Justin Babet became inspired to launch an information resource on employers, providing the “inside story” on what it’s like to work for them.
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Ship 2 Anywhere
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Founded by Jack Fitzgerald and Michael Teasdale, Ship 2 Anywhere claimed not one but two titles at the 2012 StartupSmart Awards last week.
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C Coconut Water
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C Coconut Water claims to be world’s only organic coconut water brand. It was created by Sydney young guns Adam Abrams, Julian Tobias and Zac Jex.
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Wajam
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Social search start-up Wajam was born out of Quebec-based start-up accelerator Bolidea in 2009. It was founded by Martin-Luc Archambault, Magali Janvier and Olivier Cabanes.
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uVent
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Raging at the incompetency of a large, faceless corporation via their outsourced call centre is an experience that most of us have had to endure.
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Airtasker
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After completing a $1.5 million seed funding round, Airtasker is hoping to make itself known in its hometown of Sydney and then right across the country.
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Bislr
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After selling his successful start-up Stayz, Chris Sharkey was looking for another idea to get his teeth into.
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Invention Evaluator
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Invention Evaluator launched last year but is already finding success in the university sector – both here and overseas – in addition to servicing corporate clients and mum-and-dad inventors.
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Artchu
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Art and business don’t always marry well, but the founders of crowdsourcing website Artchu have found a way to combine business acumen with their love of art.
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Employee Matters
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With three children aged six-years-old or younger and an unemployed husband who was studying to be a teacher, Natasha Hawker’s start-up timing was interesting, to say the least.
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The Kind Cleaner
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Paul Goodsell takes his eco-warrior role very seriously, even using a cargo bike rather than a car to transport his eco-friendly cleaning gear to and from jobs.
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Melbourne Lifestyle Management
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Keen to start their own business but seemingly at a dead end, Georgia Nicholls and Shannon McNamara stumbled across what seemed an ideal start-up idea.
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InvestOn
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Finding a suitable site in the heart of Sydney’s pricy CBD to house an entire co-working community might sound laughable, but Steven Grant and Paul Page made it a reality.
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Soundbooka
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Sydney-based start-up Soundbooka is aiming for 1,000 bookings per week, as it seeks to make its voice heard in the music scene.
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Parcel Champs
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All it took was a lost book for Julian Leach to launch Parcel Champs, a service for the growing number of Australian consumers who have trouble with missed deliveries at home.
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Brand Creative
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Being based in the NSW regional centre of Broken Hill hasn’t prevented entrepreneurs Josh Cowdrey and Steven Johansson from dreaming big.
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Vinspi
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The idea for Vinspi came to Ivan Lim over a cup of coffee with a friend, during a discussion about the difficulty of purchasing affordable tailored suits in Australia.
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Brand New Jobs
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The recruitment market is overflowing with Australian and multinational giants, as well as a sizeable number of plucky start-ups.
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CrowdHired
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New IT recruitment site CrowdHired used the YOW! 2011 Software Developer Conference to raise its profile, and hasn’t looked back since.
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Gamer Institute
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Gamer Institute is an educational platform for competitive gamers, founded by Bosco Tan, Daniel Grzelak and Semin Nurkic last year.
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Organic Island
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The health and cosmetics markets are so saturated with different brands that it seems almost impossible that a start-up could stand out from the crowd.
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Jolly Solo
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Jolly Solo taps into the idea of the annual corporate Christmas party, but is aimed exclusively at solo business operators and very small firms.
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Mydjspace
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A long-time music performer and producer, Tim Meyer spotted a gap in the market four years ago for an online DJ community resource.
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Connect2Field
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Connect2Field is a field service software for service businesses, hosted in the cloud. It allows business owners to schedule work to their staff and dispatch the work to their mobile phones.
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Surf’s up for Sydney photo firms
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A band of surf photographers have carved a niche along Sydney’s shores, taking early morning surf shots and emailing them to large numbers of subscribers.
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Style Rocks
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Pascale Helyar-Moray returned to Australia with a desire to leave her career in the City behind her.
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PaperAct
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PaperAct – Electronic Filing Cabinet is an online filing solution that lets users store, organise and access documents from any device anywhere in the world.
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ThereItIs
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After relocating from Sydney to Adelaide, Guy Sewell was looking to go it alone by starting his own business.
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PricingProphets.com
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PricingProphets.com is an online service designed to help businesses answer the age-old question: what price should I charge for my product or service?
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Lisa Loves Admin
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While working as an executive assistant, Lisa Regester realised that she could do just as good a job on her own. While saving small businesses money at the same time.
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AdviDeals
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AdviDeals is a Brisbane-based group-buying website offering advertising deals to small and large businesses on a daily basis.
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Lupe
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Attending a festival in Melbourne, Georgia Beattie was struck by an unusual idea – why not try to sell single-serve portions of wine to consumers?
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StudioProper
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StudioProper, dubs itself “Australia’s first home-grown tech accessory design studio”.
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Project PowerUp
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Project PowerUp is the brainchild of Ryan Wardell, a 20-something entrepreneur based in Sydney. The business bills itself as Australia’s first crowd-funding platform for start-ups.
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Roboinvest
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Regular StartupSmart readers will know Michael Giles from his “Aussie in the Big Apple” blog, where he describes his experiences as a start-up in New York.
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Tapit
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Tapit utilises near field communications (NFC) technologies to market brands via mobile phones, describing itself as a pioneer of NFC location-based marketing across Australia and Asia.
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Bambino Brands
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Carlie and Ronnie McKenzie don’t initially appear to be natural online entrepreneurs – Ronnie is a trade-qualified carpenter and Carlie is a trained physiotherapist.
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Bubble Gum Interactive
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Bubble Gum Interactive is an independent virtual worlds and games studio, founded by Phil Mason and based in Sydney.
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Good Globe Media
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Luke Wright and Kelly Irving, journalists working in the publishing industry, recently launched Good Globe Media, a communications agency with a greenish tinge.
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Navy Design
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A group of four budding entrepreneurs have just launched Navy Design, a digital consultancy with a difference.
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Infolio
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Following an extensive career in the real estate industry, Lauren Staley realised there was an opportunity to launch a new sort of property service.
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Paws for Life
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Kim Miller and Michael Frizell are the founders of Paws for Life, a Sydney-based business aiming to change the way consumers purchase pet food.
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Spruiks
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Coming up with a start-up idea that you feel is strong enough to base a business upon is one thing. Convincing others to back your concept with their money is an entirely different proposition, however.
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Space Hero
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Determined to take on the major players in commercial property marketing, Brisbane entrepreneur Grey Rogers has launched multimedia website Space Hero.












