Start-up Profiles
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Employee Matters
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With three children aged six-years-old or younger and an unemployed husband who was studying to be a teacher, Natasha Hawker’s start-up timing was interesting, to say the least.
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The Kind Cleaner
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Paul Goodsell takes his eco-warrior role very seriously, even using a cargo bike rather than a car to transport his eco-friendly cleaning gear to and from jobs.
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Melbourne Lifestyle Management
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Keen to start their own business but seemingly at a dead end, Georgia Nicholls and Shannon McNamara stumbled across what seemed an ideal start-up idea.
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InvestOn
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Finding a suitable site in the heart of Sydney’s pricy CBD to house an entire co-working community might sound laughable, but Steven Grant and Paul Page made it a reality.
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Soundbooka
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Sydney-based start-up Soundbooka is aiming for 1,000 bookings per week, as it seeks to make its voice heard in the music scene.
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Parcel Champs
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All it took was a lost book for Julian Leach to launch Parcel Champs, a service for the growing number of Australian consumers who have trouble with missed deliveries at home.
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Brand Creative
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Being based in the NSW regional centre of Broken Hill hasn’t prevented entrepreneurs Josh Cowdrey and Steven Johansson from dreaming big.
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Vinspi
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The idea for Vinspi came to Ivan Lim over a cup of coffee with a friend, during a discussion about the difficulty of purchasing affordable tailored suits in Australia.
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Brand New Jobs
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The recruitment market is overflowing with Australian and multinational giants, as well as a sizeable number of plucky start-ups.
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CrowdHired
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New IT recruitment site CrowdHired used the YOW! 2011 Software Developer Conference to raise its profile, and hasn’t looked back since.
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Gamer Institute
Read MoreSydney-based
Gamer Institute is an educational platform for competitive gamers, founded by Bosco Tan, Daniel Grzelak and Semin Nurkic last year.
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Organic Island
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The health and cosmetics markets are so saturated with different brands that it seems almost impossible that a start-up could stand out from the crowd.
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Jolly Solo
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Jolly Solo taps into the idea of the annual corporate Christmas party, but is aimed exclusively at solo business operators and very small firms.
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Mydjspace
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A long-time music performer and producer, Tim Meyer spotted a gap in the market four years ago for an online DJ community resource.
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Connect2Field
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Connect2Field is a field service software for service businesses, hosted in the cloud. It allows business owners to schedule work to their staff and dispatch the work to their mobile phones.
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Surf’s up for Sydney photo firms
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A band of surf photographers have carved a niche along Sydney’s shores, taking early morning surf shots and emailing them to large numbers of subscribers.
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Style Rocks
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Pascale Helyar-Moray returned to Australia with a desire to leave her career in the City behind her.
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PaperAct
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PaperAct – Electronic Filing Cabinet is an online filing solution that lets users store, organise and access documents from any device anywhere in the world.
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ThereItIs
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After relocating from Sydney to Adelaide, Guy Sewell was looking to go it alone by starting his own business.
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PricingProphets.com
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PricingProphets.com is an online service designed to help businesses answer the age-old question: what price should I charge for my product or service?
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Lisa Loves Admin
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While working as an executive assistant, Lisa Regester realised that she could do just as good a job on her own. While saving small businesses money at the same time.
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AdviDeals
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AdviDeals is a Brisbane-based group-buying website offering advertising deals to small and large businesses on a daily basis.
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Lupe
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Attending a festival in Melbourne, Georgia Beattie was struck by an unusual idea – why not try to sell single-serve portions of wine to consumers?
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StudioProper
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StudioProper, dubs itself “Australia’s first home-grown tech accessory design studio”.
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Project PowerUp
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Project PowerUp is the brainchild of Ryan Wardell, a 20-something entrepreneur based in Sydney. The business bills itself as Australia’s first crowd-funding platform for start-ups.
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Roboinvest
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Regular StartupSmart readers will know Michael Giles from his “Aussie in the Big Apple” blog, where he describes his experiences as a start-up in New York.
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Tapit
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Tapit utilises near field communications (NFC) technologies to market brands via mobile phones, describing itself as a pioneer of NFC location-based marketing across Australia and Asia.
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Bambino Brands
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Carlie and Ronnie McKenzie don’t initially appear to be natural online entrepreneurs – Ronnie is a trade-qualified carpenter and Carlie is a trained physiotherapist.
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Bubble Gum Interactive
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Bubble Gum Interactive is an independent virtual worlds and games studio, founded by Phil Mason and based in Sydney.
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Good Globe Media
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Luke Wright and Kelly Irving, journalists working in the publishing industry, recently launched Good Globe Media, a communications agency with a greenish tinge.
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Navy Design
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A group of four budding entrepreneurs have just launched Navy Design, a digital consultancy with a difference.
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Infolio
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Following an extensive career in the real estate industry, Lauren Staley realised there was an opportunity to launch a new sort of property service.
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Paws for Life
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Kim Miller and Michael Frizell are the founders of Paws for Life, a Sydney-based business aiming to change the way consumers purchase pet food.
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Spruiks
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Coming up with a start-up idea that you feel is strong enough to base a business upon is one thing. Convincing others to back your concept with their money is an entirely different proposition, however.
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Space Hero
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Determined to take on the major players in commercial property marketing, Brisbane entrepreneur Grey Rogers has launched multimedia website Space Hero.
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My Bellboy
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Entrepreneurial duo Matthew Maks and Kristy Gibbs are aiming to take the hassle out of busy people’s lives with their new business.
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Emagine
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Johanna Klaus and Mandie Spooner, two Sydney-based graphic designers, recently launched Emagine, a business that offers interactive digital publications to clients.
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Bizz Buzz
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BizzBuzz.com.au was launched in May this year by Marcus Layton, former owner and founder of dry cleaning business Pinstripe.
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OnTheMenu.com.au
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Scottish-born, Brisbane-based Richard Steven launched OnTheMenu.com.au a month ago.
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Shmarlo Digital Assets
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Carlo Santoro had started a business, RetailCare, before deciding that he wanted to take the plunge again.
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WhatShouldIWear.com.au
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Two years after selling their last start-up FindABabysitter.com.au to Fairfax for reported $3 million, Jeff and Delia Timms have been bitten by the entrepreneurial bug again.
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Posse
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While working as a band manager, Rebekah Campbell came up with a new and innovative way to connect music artists to their fans.
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Joe Button
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Joe Button is an online business combining new technology with the age-old tradition of shirt-making, allowing customers to design their own shirts and have them custom-made.
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Wyngle
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With a deluge of group buying websites saturating the Australian market, entrepreneur Sebastian Langton has attempted a twist on the model.
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The Lingerie Boutique
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Despite being only 23-years-old and having no experience in business, Chanel Costabir was so determined to launch her own lingerie retailer that she jumped on a plane to Paris to speak directly with designers.
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Fashion File
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Frustrated by his own retail experience, budding entrepreneur Geoff Measey recently launched Fashion File, a site that acts as an online directory for other brands.
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RecruitLoop
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RecruitLoop is an online recruitment platform, giving employers flexible recruitment support, including innovative new technology for recorded video interviews.
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Clever Mamma
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Noticing a gap in the market for a network of service-based businesses run by stay-at-home mothers, Danielle Price launched Clever Mamma in June.
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Socialwizz
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Socialwizz is an online media and technologies outlet, designed to promote creative projects across contemporary literature, social networks, videotainment, apps, gadgets and gaming.
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The Video Network
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Ex-Microsoft employees Peter Ostick and Josh Iselin teamed up last year to launch The Video Network, an internet TV sales platform.








