Start-up Profiles

  • Employee Matters

    With three children aged six-years-old or younger and an unemployed husband who was studying to be a teacher, Natasha Hawker’s start-up timing was interesting, to say the least.

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  • The Kind Cleaner

    Paul Goodsell takes his eco-warrior role very seriously, even using a cargo bike rather than a car to transport his eco-friendly cleaning gear to and from jobs.

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  • Melbourne Lifestyle Management

    Keen to start their own business but seemingly at a dead end, Georgia Nicholls and Shannon McNamara stumbled across what seemed an ideal start-up idea.

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  • InvestOn

    Finding a suitable site in the heart of Sydney’s pricy CBD to house an entire co-working community might sound laughable, but Steven Grant and Paul Page made it a reality.

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  • Soundbooka

    start-up-profile-Chris_soundbookaSydney-based start-up Soundbooka is aiming for 1,000 bookings per week, as it seeks to make its voice heard in the music scene.

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  • Parcel Champs

    All it took was a lost book for Julian Leach to launch Parcel Champs, a service for the growing number of Australian consumers who have trouble with missed deliveries at home.

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  • Brand Creative

    Being based in the NSW regional centre of Broken Hill hasn’t prevented entrepreneurs Josh Cowdrey and Steven Johansson from dreaming big.

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  • Vinspi

    The idea for Vinspi came to Ivan Lim over a cup of coffee with a friend, during a discussion about the difficulty of purchasing affordable tailored suits in Australia.

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  • Brand New Jobs

    The recruitment market is overflowing with Australian and multinational giants, as well as a sizeable number of plucky start-ups.

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  • CrowdHired

    New IT recruitment site CrowdHired used the YOW! 2011 Software Developer Conference to raise its profile, and hasn’t looked back since.

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  • Gamer Institute

    Sydney-based Gamer Institute is an educational platform for competitive gamers, founded by Bosco Tan, Daniel Grzelak and Semin Nurkic last year.

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  • Organic Island

    The health and cosmetics markets are so saturated with different brands that it seems almost impossible that a start-up could stand out from the crowd.

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  • Jolly Solo

    Jolly Solo taps into the idea of the annual corporate Christmas party, but is aimed exclusively at solo business operators and very small firms.
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  • Mydjspace

    A long-time music performer and producer, Tim Meyer spotted a gap in the market four years ago for an online DJ community resource.
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  • Connect2Field

    Connect2Field is a field service software for service businesses, hosted in the cloud. It allows business owners to schedule work to their staff and dispatch the work to their mobile phones.
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  • Surf’s up for Sydney photo firms

    A band of surf photographers have carved a niche along Sydney’s shores, taking early morning surf shots and emailing them to large numbers of subscribers.
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  • Style Rocks

    Pascale Helyar-Moray returned to Australia with a desire to leave her career in the City behind her.

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  • PaperAct

    PaperAct – Electronic Filing Cabinet is an online filing solution that lets users store, organise and access documents from any device anywhere in the world.
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  • ThereItIs

    Guy SewellAfter relocating from Sydney to Adelaide, Guy Sewell was looking to go it alone by starting his own business.

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  • PricingProphets.com

    Jon ManningPricingProphets.com is an online service designed to help businesses answer the age-old question: what price should I charge for my product or service?
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  • Lisa Loves Admin

    Lisa Regester, Lisa Loves AdminWhile working as an executive assistant, Lisa Regester realised that she could do just as good a job on her own. While saving small businesses money at the same time.

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  • AdviDeals

    AdviDealsAdviDeals is a Brisbane-based group-buying website offering advertising deals to small and large businesses on a daily basis.
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  • Lupe

    Lupe wine in a cupAttending a festival in Melbourne, Georgia Beattie was struck by an unusual idea – why not try to sell single-serve portions of wine to consumers?

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  • StudioProper

    Alon TamirStudioProper, dubs itself “Australia’s first home-grown tech accessory design studio”.

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  • Project PowerUp

    Ryan WardellProject PowerUp is the brainchild of Ryan Wardell, a 20-something entrepreneur based in Sydney. The business bills itself as Australia’s first crowd-funding platform for start-ups.
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  • Roboinvest

    Michael GilesRegular StartupSmart readers will know Michael Giles from his “Aussie in the Big Apple” blog, where he describes his experiences as a start-up in New York.

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  • Tapit

    Tapit founder Jamie ConynghamTapit utilises near field communications (NFC) technologies to market brands via mobile phones, describing itself as a pioneer of NFC location-based marketing across Australia and Asia.
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  • Bambino Brands

    Bambino BrandsCarlie and Ronnie McKenzie don’t initially appear to be natural online entrepreneurs – Ronnie is a trade-qualified carpenter and Carlie is a trained physiotherapist.

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  • Bubble Gum Interactive

    Paul Grey, Bubble Gum InteractiveBubble Gum Interactive is an independent virtual worlds and games studio, founded by Phil Mason and based in Sydney.
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  • Good Globe Media

    Good Globe MediaLuke Wright and Kelly Irving, journalists working in the publishing industry, recently launched Good Globe Media, a communications agency with a greenish tinge.

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  • Navy Design

    Navy DesignA group of four budding entrepreneurs have just launched Navy Design, a digital consultancy with a difference.
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  • Infolio

    Lauren StaleyFollowing an extensive career in the real estate industry, Lauren Staley realised there was an opportunity to launch a new sort of property service.

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  • Paws for Life

    Paws for LifeKim Miller and Michael Frizell are the founders of Paws for Life, a Sydney-based business aiming to change the way consumers purchase pet food.
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  • Spruiks

    Jason SwaffieldComing up with a start-up idea that you feel is strong enough to base a business upon is one thing. Convincing others to back your concept with their money is an entirely different proposition, however.

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  • Space Hero

    Grey RogersDetermined to take on the major players in commercial property marketing, Brisbane entrepreneur Grey Rogers has launched multimedia website Space Hero.
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  • My Bellboy

    Matthew MacsKirsty GibbsEntrepreneurial duo Matthew Maks and Kristy Gibbs are aiming to take the hassle out of busy people’s lives with their new business.

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  • Emagine

    Mandie Spooner, EmagineJohanna Klaus and Mandie Spooner, two Sydney-based graphic designers, recently launched Emagine, a business that offers interactive digital publications to clients.

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  • Bizz Buzz

    Marcus LeytonBizzBuzz.com.au was launched in May this year by Marcus Layton, former owner and founder of dry cleaning business Pinstripe.
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  • OnTheMenu.com.au

    Richard Steven, OnTheMenu.com.auScottish-born, Brisbane-based Richard Steven launched OnTheMenu.com.au a month ago.

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  • Shmarlo Digital Assets

    Schmarlo Digital AssetsCarlo Santoro had started a business, RetailCare, before deciding that he wanted to take the plunge again.
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  • WhatShouldIWear.com.au

    WhatShouldIWear.com.auTwo years after selling their last start-up FindABabysitter.com.au to Fairfax for reported $3 million, Jeff and Delia Timms have been bitten by the entrepreneurial bug again.

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  • Posse

    Rebekah Campbell, PosseWhile working as a band manager, Rebekah Campbell came up with a new and innovative way to connect music artists to their fans.

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  • Joe Button

    Joe ButtonJoe Button is an online business combining new technology with the age-old tradition of shirt-making, allowing customers to design their own shirts and have them custom-made.
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  • Wyngle

    Sebastion LangtonWith a deluge of group buying websites saturating the Australian market, entrepreneur Sebastian Langton has attempted a twist on the model.
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  • The Lingerie Boutique

    Chanel CostabirDespite being only 23-years-old and having no experience in business, Chanel Costabir was so determined to launch her own lingerie retailer that she jumped on a plane to Paris to speak directly with designers.

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  • Fashion File

    Fashion FileFrustrated by his own retail experience, budding entrepreneur Geoff Measey recently launched Fashion File, a site that acts as an online directory for other brands.

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  • RecruitLoop

    RecruitLoopRecruitLoop is an online recruitment platform, giving employers flexible recruitment support, including innovative new technology for recorded video interviews.
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  • Clever Mamma

    Clever MammaNoticing a gap in the market for a network of service-based businesses run by stay-at-home mothers, Danielle Price launched Clever Mamma in June.

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  • Socialwizz

    Prashant Harish HariSocialwizz is an online media and technologies outlet, designed to promote creative projects across contemporary literature, social networks, videotainment, apps, gadgets and gaming.
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  • The Video Network

    Joshua IselinPeter OstickEx-Microsoft employees Peter Ostick and Josh Iselin teamed up last year to launch The Video Network, an internet TV sales platform.

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