Growth Strategy



Like a Virgin – or a Unilever: Is one brand ever enough?

1:44PM | Wednesday, 23 January 2013 | Taskmaster

When you’re planning a business, it’s natural to spend a lot of time thinking about how you’re going to brand, advertise and market your first product. But what about your second product?

Italian gelato chain RivaReno heads Down Under

1:14PM | Wednesday, 23 January 2013 | Michelle Hammond

Italian gelato chain RivaReno has chosen Sydney as its first location outside of Italy, opening a store in Sydney’s Darlinghurst, but an expert says it will have to work hard for consumer dollars.

Fresh wave of US franchises set sail for Australia

1:23PM | Tuesday, 22 January 2013 | Patrick Stafford and Michelle Hammond

A fresh wave of US franchisees will soon descend on Australian shores, including dining chain Denny’s, while an exercise machine created in the US has rolled out an Australian franchise program.

Grill’d creates Coat of Arms burger – here are three other Australia Day products

1:12PM | Tuesday, 22 January 2013 | Michelle Hammond

Burger chain Grill’d has come under fire for encouraging Australians to “eat their national emblem” after creating a burger containing kangaroo and emu meat.

The business buzzwords set to dominate 2013

1:42PM | Tuesday, 22 January 2013 | Oliver Milman

If you’re sick of “dynamic synergies”, be warned a new onslaught of jargon terms is coming, including “twinternships”, “SoLoMos” and “wantrepreneurs”. Here’s your guide to decoding the buzzwords of 2013. BY OLIVER MILMAN.

Startup Weekend winner among latest Innovyz START participants

1:12PM | Friday, 18 January 2013 | Michelle Hammond

A former winner of Startup Weekend is among the 10 ventures selected to take part in the second ANZ Innovyz START program, which is once again dominated by Adelaide-based start-ups.

River City Labs founder backs new Brisbane games accelerator

1:53PM | Friday, 18 January 2013 | Michelle Hammond

A new mobile games accelerator has launched in Brisbane and is now open for applications, with successful teams set to receive up to $50,000 each in addition to office space and mentorship.

Optus Innov8 start-up program opens applications for second season

1:51PM | Thursday, 17 January 2013 | Michelle Hammond

The Optus Innov8 Seed Program has opened applications for its second season following the success of the inaugural round in 2012, which saw two start-ups secure a total of $700,000.

Are Aussie start-ups set for an export boom?

1:07PM | Thursday, 17 January 2013 | Oliver Milman

The high Aussie dollar can make some entrepreneurs reluctant to export. However, a recent study shows there are strong growth opportunities for Australian exporters at the premium end of Asian markets. BY OLIVER MILMAN.

Eagle Boys owner takes stake in Vic-based café chain

1:45PM | Wednesday, 16 January 2013 | Michelle Hammond

The co-founder of Degani Bakery Café says the Victoria-based chain will be able to “crystallise its growth opportunities” following an investment from NBC Capital, which owns Eagle Boys.

4Cabling founder Nicole Kersh launches second start-up

1:42PM | Wednesday, 16 January 2013 | Michelle Hammond

Young Australian entrepreneur Nicole Kersh has launched a new website called,following the success of her first start-up 4Cabling.

Gold Coast looks to boost innovation credentials with angel conference

1:37PM | Wednesday, 16 January 2013 | Michelle Hammond

Representatives from the world’s largest angel investor groups will attend a conference on the Gold Coast next month, as the Queensland city attempts to reposition itself as an innovation hub.

AngelPad seeks applications following start-up success in 2012

1:45PM | Tuesday, 15 January 2013 | Michelle Hammond

US-based incubator AngelPad is accepting applications from around the world for its next round, after revealing the 62 start-ups it backed in 2012 raised a total of $56 million.

Leap in tourist numbers highlights potential of Asian Century

1:21PM | Tuesday, 15 January 2013 | Michelle Hammond

Recent bushfires may have hampered parts of the Australian tourism industry, but new figures show foreign tourists are flocking to Australia in droves, suggesting start-ups can cash in.

Woolworths to sell local produce from SMEs in new campaign

1:07PM | Tuesday, 15 January 2013 | Patrick Stafford

Supermarket giant Woolworths says it will deliver some relief for food businesses with the announcement of a new plan to start sourcing products from SMEs to emphasise local produce.

Chasing the insiders

1:21PM | Tuesday, 15 January 2013 | Taskmaster

Yesterday, Old Taskmaster took a look at a peculiar breed of consumer: The insider. But how important are they for your start-up?

Five Aussie start-ups to watch in 2013

1:59PM | Tuesday, 15 January 2013 | Oliver Milman

Across a number of sectors, innovative Australian start-ups are challenging the status quo. Here are five start-ups set to shake up their industries in 2013. BY OLIVER MILMAN.

Newly launched fund KidderApp to back developers with ‘great ideas’

1:12PM | Monday, 14 January 2013 | Michelle Hammond

Newly launched investment fund KidderApp plans to provide a combination of financial backing and mentoring to mobile app developers, who could receive anything from $5,000 to $5 million in investment.

HootSuite co-founder goes Quietly into Australia

1:58PM | Monday, 14 January 2013 | Michelle Hammond

The co-founder of HootSuite has shared his thoughts on the Australian start-up scene’s lack of investor capital after embarking on a global tour for his new start-up Quietly.

Insiders and the mainstream: How knowledgeable are your customers?

1:16PM | Monday, 14 January 2013 | Taskmaster

Most industries have two distinct groups of customers. Understanding which group your customers come from is critical to many key business decisions.