Growth Strategy



Marissa Mayer’s star turn and do you upspeak? Best of the web reads

2:16AM | Friday, 14 February 2014 | Gavin Lower

Marissa Mayer became one of Silicon Valley’s superstars in her time at Google. When she jumped ship to Yahoo! to resurrect the struggling search engine it shone brighter.

Four tips for staying lean while starting up

2:24PM | Thursday, 13 February 2014 | Julie Seletto

It’s important for start-ups to build a brand and create momentum in the market quickly. However, this can cause founders to scale too soon, over-expand and hire staff the business can neither afford nor sustain.

Raising $1 million after just three months: Maestrano sets itself up for growth

2:17PM | Thursday, 13 February 2014 | Gavin Lower

Stephane Ibos says he and Arnaud Lachaume, co-founders of cloud-based business app provider Maestrano, weren’t really looking for investment when they launched late last year.

Aussie Commerce founder tells how he snapped up brandsExclusive for just $2 million

2:56PM | Wednesday, 12 February 2014 | Melinda Oliver

Smart50 finalist Aussie Commerce has bought online shopping club brandsExclusive from APN News & Media for $2 million plus giving APN an 8% equity share in Aussie Commerce.

Success comes with accountability: What start-ups can learn from big companies

2:50PM | Tuesday, 11 February 2014 | Matt Murphy

Why do large businesses generally succeed while small businesses fail? Often, it comes down to accountability.

User acquisition is great, but user activation is better: Three tips to getting it right

2:20AM | Wednesday, 5 February 2014 | Rose Powell

No matter how fast your start-up is growing and how impressive your download stats are, if you want to build a thriving and sustainable business you need to focus on developing active, repeat users.

Ask an outsider

2:00AM | Tuesday, 4 February 2014 | Taskmaster

Most of the rest of the world cares far less about your industry than you do. It’s time to tap into what they really think of your business.

Introducing Elto: Tweaky founder shares about their major pivot, brand change and latest investment round

2:11PM | Monday, 3 February 2014 | Rose Powell

After 18 months of solid growth and several sizeable start-up hurdles, the team at Tweaky, now Elto, have moved to the United States, changed their offering, and closed an investment deal with Blackbird Ventures.

The Super Bowl: Start-ups versus the establishment

2:26PM | Monday, 3 February 2014 | Taskmaster

The first Super Bowl was the product of that most American of traditions: A disruptive start-up business taking on the corporate establishment.

Weekly digest: All the start-up stories we published this week in one place

1:49PM | Friday, 31 January 2014 | Rose Powell

The final week of January has been a busy one for the start-up community. Here are all of the stories we published this week in one easy to check place.

Simplicity and good presentation

1:43PM | Friday, 31 January 2014 | Taskmaster

By now, long-time Taskmaster readers will be familiar with the saga of John, the owner of the local chicken shop in Parts Unknown. Well, there’s a new chapter to the sad, sorry saga.

Why stories go viral on the web: Best of the web reads

1:12PM | Friday, 31 January 2014 | Gavin Lower

Going viral is becoming the measure of success for content on the internet. But what makes something worthy of going viral?

Audio app Omny scores content partnership with Southern Cross Austereo

1:44PM | Thursday, 30 January 2014 | Rose Powell

Customisable radio app Omny has announced an investment and content partnership with Southern Cross Austereo, one of Australia’s largest media companies.

InStitchu expands online tailoring to UK with new office

1:34PM | Thursday, 30 January 2014 | Gavin Lower

Australian online suit tailoring start-up InStitchu has opened an office and website in London, saying the time was right to disrupt the traditional home of suit-making.

Access to markets vital for Australian entrepreneurs growing their businesses: Report

1:32PM | Wednesday, 29 January 2014 | Gavin Lower

Access to markets have been identified by Australian entrepreneurs as the most important factor to the growth and success of their companies, according to a report from the recent World Economic Forum in Davos, Switzerland.

A flat white and a Chiko roll: Why you shouldn’t bite off more than you can chew

1:00AM | Wednesday, 29 January 2014 | Taskmaster

The Taskmaster’s local chicken shop has decided it wants to be a cafe – with disastrous consequences.

The business making a motza out of our obsession with cat photos

1:26PM | Tuesday, 28 January 2014 | Engel Schmidl

As animal and wildlife photographer Alex Cearns discovered, pet passions can often form a strong business foundation.

Don’t wing it by buying a business without research

1:00AM | Tuesday, 28 January 2014 | Taskmaster

If you don’t do your research before buying a business, you’re plucked.

Suppressing the apology reflex in the workplace: Best of the web reads

1:55PM | Friday, 24 January 2014 | Cara Waters

In her piece for the New York Times, Audrey Lee tackles when not to say you’re sorry.

Australian start-ups need to stop selling out: Atlassian founder Mike Cannon-Brookes

1:16PM | Thursday, 23 January 2014 | Rose Powell

Atlassian founder Mike Cannon-Brookes called for Australian start-ups to back themselves and not sell their companies so quickly at a muru-D accelerator event in Sydney.