Growth Strategy



How can I reward my regular customers?

12:00AM | Tuesday, 3 December 2013 | Debra Templar

Small businesses rely on word-of-mouth to bring customers through their doors. But once the word has reached their ears, it's keeping them listening that truly counts.

Diversity is good, except as a business model

12:00AM | Monday, 2 December 2013 | Taskmaster

From Christopher Skase's Qintex to Bond Corporation and from Mayne Nickless to Pacific Dunlop, diversified companies have been a disaster. Your grandfather was wrong to warn you not to put all your eggs in one basket!

The Weekly Digest: Start-up tips, latest news and opportunities

11:42PM | Friday, 29 November 2013 | Gavin Lower

It’s been another busy and inspiring week in Australia’s start-up world. Here’s a catch-up of what you might have missed.

Best of the web reads: What not to do as your business grows

11:45AM | Friday, 29 November 2013 | Gavin Lower

Seeing a business grow is an exciting time for small business owners. But before getting carried away by success, Fast Company has gathered here a list of what not to do from a CEO who’s been there.

Surviving the pre-Christmas rush

11:50PM | Thursday, 28 November 2013 | Michael Hansen

The weeks leading up to Christmas are always frenzied. Here are six things you need to do to thrive through a late-year rush.

Social enterprise gets ready for growth, announces partnership with Australia Post

11:30PM | Wednesday, 27 November 2013 | Rose Powell

Social enterprise start-up GiveEasy is set for a boom after partnering with Australia Post, a move that will put them in front of millions of Australians over the Christmas period.

Be strategic about how you discount

11:00AM | Tuesday, 26 November 2013 | Taskmaster

Are you thinking of doing a promotion? It’s time to think through your discount strategy.

The Weekly Digest: Don’t give up this Global Entrepreneurship Week (or ever)

11:00AM | Monday, 25 November 2013 | Rose Powell

Happy Global Entrepreneurship Week! Here’s the wrap of the stories we covered last week.

Seek and Blue Chilli entrepreneurs take out top honours in annual EY awards

11:48AM | Friday, 22 November 2013 | Rose Powell

Seek co-founder and entrepreneur Andrew Bassat was announced the 2013 Australian EY Entrepreneur of the Year, beating 27 finalists in an awards ceremony last night.

Ideas don’t fail, teams do: Startmate’s founder on what they’ve learned from a 50% failure rate

11:09PM | Wednesday, 20 November 2013 | Rose Powell

Most start-ups fail, even those carefully selected and backed with cash and mentors to have the best shot at success.

'Tis the season to be busy: Four tips to boost downtime profits

11:15AM | Tuesday, 19 November 2013 | Amanda Jesnoewski

Are you worried about a festive season sales slowdown? Here are four key tips to help you ensure your business has a Merry Christmas and a profitable New Year.

The Weekly Digest: All of this week’s start-up tips, latest news and opportunities

11:18PM | Friday, 15 November 2013 | Rose Powell

Here is StartupSmart’s weekly roundup of the big news and events in the Australian start-up community.

Three reasons start-ups fail and how to make the most of mistakes

11:45PM | Thursday, 14 November 2013 | Rose Powell

Most start-ups fail not because the idea is wrong, but because entrepreneurs give up rather than make the necessary corrections to their execution, articulation or to-market strategies, says a start-up mentor.

Growth strategy: Pocketbook raises $500,000 and shares expansion plans

11:53PM | Thursday, 14 November 2013 | Rose Powell

Budgeting app Pocketbook has this week announced they’re closing their $500,000 seed funding round.

After the Accelerator: Bugcrowd on learning how to speak American to investors and customers

11:50PM | Monday, 11 November 2013 | Rose Powell

Bugcrowd co-founder Casey Ellis says learning how to engage American investors and customers has been the biggest challenge for his start-up since moving the company and his family to the US just over a week ago.

Why I'm running a Kickstarter campaign rather than approaching angel investors for seed capital

11:35PM | Monday, 11 November 2013 | Rose Powell

Swatchmate, a hardware device that perfectly captures and matches colours, was born after co-founder Paul Peng had to hack out a piece of the wall he was trying to repaint with exactly the same colour, and realised there had to a better way.

Best of the web reads: Behind AOL chief’s impulsive firing

11:37PM | Friday, 8 November 2013 | Melinda Oliver

AOL CEO Tim Armstrong fired a team member, in front of his colleagues, for videoing a speech. The scenario went viral. But what was the real story?

Don’t drop the ball, like the NBL did

11:02PM | Friday, 8 November 2013 | Taskmaster

Back in the ‘90s, they used to get capacity crowds at Melbourne’s Rod Laver Arena for NBL matches. What happened next is a warning for anyone starting a business.

Growth strategy: Creating a community of international brand ambassadors

11:56PM | Thursday, 7 November 2013 | Rose Powell

Establishing a small cohort of international brand ambassadors has been central to the rapid growth of Noa Ries’s fitness fashion brand, Vie Active, which is now growing 50% month-on-month.

Business expansion: The $10 million question

11:33PM | Wednesday, 6 November 2013 | Jason Rose

There’s a good reason why you should always be working on an expansion plan for your business.