Marissa Mayer became one of Silicon Valley’s superstars in her time at Google. When she jumped ship to Yahoo! to resurrect the struggling search engine it shone brighter.
It’s important for start-ups to build a brand and create momentum in the market quickly. However, this can cause founders to scale too soon, over-expand and hire staff the business can neither afford nor sustain.
Stephane Ibos says he and Arnaud Lachaume, co-founders of cloud-based business app provider Maestrano, weren’t really looking for investment when they launched late last year.
Smart50 finalist Aussie Commerce has bought online shopping club brandsExclusive from APN News & Media for $2 million plus giving APN an 8% equity share in Aussie Commerce.
Why do large businesses generally succeed while small businesses fail? Often, it comes down to accountability.
No matter how fast your start-up is growing and how impressive your download stats are, if you want to build a thriving and sustainable business you need to focus on developing active, repeat users.
Most of the rest of the world cares far less about your industry than you do. It’s time to tap into what they really think of your business.
Introducing Elto: Tweaky founder shares about their major pivot, brand change and latest investment round2:11PM | Monday, 3 February 2014 | Rose Powell
After 18 months of solid growth and several sizeable start-up hurdles, the team at Tweaky, now Elto, have moved to the United States, changed their offering, and closed an investment deal with Blackbird Ventures.
The first Super Bowl was the product of that most American of traditions: A disruptive start-up business taking on the corporate establishment.
The final week of January has been a busy one for the start-up community. Here are all of the stories we published this week in one easy to check place.
By now, long-time Taskmaster readers will be familiar with the saga of John, the owner of the local chicken shop in Parts Unknown. Well, there’s a new chapter to the sad, sorry saga.
Going viral is becoming the measure of success for content on the internet. But what makes something worthy of going viral?
Customisable radio app Omny has announced an investment and content partnership with Southern Cross Austereo, one of Australia’s largest media companies.
Australian online suit tailoring start-up InStitchu has opened an office and website in London, saying the time was right to disrupt the traditional home of suit-making.
Access to markets have been identified by Australian entrepreneurs as the most important factor to the growth and success of their companies, according to a report from the recent World Economic Forum in Davos, Switzerland.
The Taskmaster’s local chicken shop has decided it wants to be a cafe – with disastrous consequences.
As animal and wildlife photographer Alex Cearns discovered, pet passions can often form a strong business foundation.
If you don’t do your research before buying a business, you’re plucked.
In her piece for the New York Times, Audrey Lee tackles when not to say you’re sorry.
Atlassian founder Mike Cannon-Brookes called for Australian start-ups to back themselves and not sell their companies so quickly at a muru-D accelerator event in Sydney.