Growth Strategy



Why I'm running a Kickstarter campaign rather than approaching angel investors for seed capital

11:35PM | Monday, 11 November 2013 | Rose Powell

Swatchmate, a hardware device that perfectly captures and matches colours, was born after co-founder Paul Peng had to hack out a piece of the wall he was trying to repaint with exactly the same colour, and realised there had to a better way.

Best of the web reads: Behind AOL chief’s impulsive firing

11:37PM | Friday, 8 November 2013 | Melinda Oliver

AOL CEO Tim Armstrong fired a team member, in front of his colleagues, for videoing a speech. The scenario went viral. But what was the real story?

Don’t drop the ball, like the NBL did

11:02PM | Friday, 8 November 2013 | Taskmaster

Back in the ‘90s, they used to get capacity crowds at Melbourne’s Rod Laver Arena for NBL matches. What happened next is a warning for anyone starting a business.

Growth strategy: Creating a community of international brand ambassadors

11:56PM | Thursday, 7 November 2013 | Rose Powell

Establishing a small cohort of international brand ambassadors has been central to the rapid growth of Noa Ries’s fitness fashion brand, Vie Active, which is now growing 50% month-on-month.

Business expansion: The $10 million question

11:33PM | Wednesday, 6 November 2013 | Jason Rose

There’s a good reason why you should always be working on an expansion plan for your business.

How to say ‘no’ more often

11:35PM | Monday, 4 November 2013 | Jonathan Weinstock

In business, it can be easy to fall into the trap of saying ‘yes’ to everything. However, learning how and when to say ‘no’ is one of the keys to success.

After the Accelerator: Scriptrock on why they moved to the US, and how tough it was to get into Startmate

11:03PM | Friday, 1 November 2013 | Rose Powell

Mike Baukes and Alan Sharp Paul credit the Startmate accelerator program with the rapid growth of Scriptrock since joining the second intake of the program in 2012.

After the accelerator: Graduate of first Startmate intake shares his experience

10:00AM | Wednesday, 30 October 2013 | Rose Powell

Accelerator and incubator programs are increasingly popular in Australia, with the promise of expert help and guidance during the difficult early stage development and fundraising process.

Lessons for building a successful start-up: Ex-Google executive and ROKT co-founder tells

10:08PM | Wednesday, 23 October 2013 | Gavin Lower

Justin Viles co-founded ROKT in 2010 after seven years spearheading the growth of Google AdWords in Australia and New Zealand. Here are his three top tips for building a business.

Set some end of year goals

10:03PM | Tuesday, 22 October 2013 | Taskmaster

Christmas and the end of the year can breed idleness in your workforce! Thankfully, you can begin taking preventative action.

Bill Shorten names himself shadow small business minister

10:02PM | Monday, 21 October 2013 | Myriam Robin

Opposition Leader Bill Shorten has named none other than himself as the shadow small business minister.

What entrepreneurs can learn from the late Chopper Read

10:40PM | Friday, 18 October 2013 | Jonathan Weinstock

Some of the business methods and tactics used by the late Mark “Chopper” Read are dubious, to say the least. Nonetheless, there are a few valuable lessons entrepreneurs can learn from the former underworld figure.

Best of the web reads: San Francisco’s new entrepreneurial culture

10:00AM | Friday, 18 October 2013 | Gavin Lower

San Francisco has a history of being at the forefront of America’s cultural life. Now a new group is making its mark – young entrepreneurs.

Ingogo taxi app launches new revenue stream via payment platform with financial heavyweights

10:12PM | Wednesday, 16 October 2013 | Rose Powell

Taxi booking and payment app ingogo has this week announced a partnership with ANZ Bank and payment platform provider Ingenico to launch a full service terminal for cash, eftpos and contactless payments.

Make sure your apps don’t break with KitKat

10:10PM | Tuesday, 15 October 2013 | Taskmaster

In the past couple of days, Google has announced some big changes with Android 4.4 KitKat. Here are some key details you must be aware of.

Start-up to equip small businesses and sole traders with sidekicks expands nationally

10:00AM | Tuesday, 15 October 2013 | Rose Powell

Sidekicker, a task outsourcing platform tailored for business owners, will start operations in Sydney to begin its national expansion this week.

Hiring a coder: The great Fizz Buzz debate

10:59PM | Monday, 14 October 2013 | Taskmaster

So here’s the situation: You’re looking to hire a coder – and a good one. Here’s one technique you should consider.

Speed kills: Why you don’t need to build your start-up at a million miles an hour

10:24PM | Thursday, 10 October 2013 | Jason Rose

In business, there can be a temptation to aim for fast growth from day one. However, sometimes a slow and steady approach is the most sustainable strategy.

Leading entrepreneurs share the best business advice they ever received

10:35PM | Thursday, 10 October 2013 | Patrick Stafford

Australia’s best and brightest entrepreneurs share the best pieces of business advice they’ve received.

Time to organise your Christmas party!

10:03PM | Wednesday, 9 October 2013 | Taskmaster

Christmas is just around the corner. And, when it comes to organising your Christmas party, there are a number of options you should consider.