Amanda Jesnoewski is the owner of Velocity Media + Communications and a copywriter, marketing strategist and publicist.
How to avoid burnout and burning clients in busy times
When you're working late nights and early mornings, constantly pushing yourself to work harder, increase your clients, grow your business and meet deadlines, you can end up tired, stressed, overwhelmed, late with your work and can even lose the passion you had for your business to begin with.
So how do you maintain your health and sanity and your clients’ happiness during busy times? Here are six tips to help you avoid burnout and burning clients.
1. Take regular breaks
When you're extremely busy taking a break can be the last thing on your mind. Not wanting to lose your place or momentum, you can think "I'm too busy to have a break". But breaks are even more vital when you’re under pressure.
Even just sparing 5-10 minutes every 60-90 minutes to stretch or go for a walk, can help to clear your head and give you greater perspective, minimise your stress and the potential for burnout and make you more productive and efficient.
2. Break up your work
Break up your high concentration work with low concentration work and tasks that you enjoy. This simple change can often be as good as a break and you can give your mind the rest it needs to keep working at your peak – without utter exhaustion.
For the best results start the low concentration work or enjoyable tasks just before or just after your break as this will give your mind more of a break.
3. Accept a little imperfection
If you’re a perfectionist, you can often end up adding to your stress by taking up more of your limited time trying to 'perfect' your work. Though for your sanity and schedule you do have to let go of your perfectionist ways. Don't get me wrong, still take pride in your work and ensure it is of the highest quality, it just doesn't need to be ‘perfect’ all of the time.
4. Delegate and outsource
As one person you can only do a limited amount, especially when you are juggling multiple roles within your business. To grow easily and efficiently and save yourself time and stress look for tasks you can outsource.
Build a trusted team of people you can delegate tasks to when you need to. Whether they are employees, contractors, alliances or businesses experts you’ve engaged, utilise their strengths and expertise for areas in your business that you don’t enjoy and aren’t strong in. When you have the right team in place you’ll gain more time and have faster growth and less stress.
5. Know how much work you can handle
One of the easiest ways to avoid burnout is to know how much work you can handle or comfortably outsource, and say "no" or "not yet" to the rest.
While it can be tempting to say yes to every client and every opportunity you can run out of time, stress yourself out and risk not meet deadlines or giving poor service which reflects badly on your professionalism.
If you are a service-based business try booking your work in advance so you don't have to say no to opportunities. Just explain that you're booked out for the next week/fortnight/month and give them the option to book your services on the next available date.
6. Build a life outside of work
It’s important to have a life outside of your work and the everyday routine. Often when you’re passionate about your business and love what you do, you can view work as an outlet and it can become something you keep going back to in the spare moments you have.
But it's important to remember that you need time for yourself in addition to time with friends and family, to have fun and enjoy life. Not only will you feel better for it, you will also be more relaxed and work more effectively.
How do you avoid burnout?